Avoid Shoes And Clothing Enterprises "Closed Down", Ahead Of The Bad Performance Of Brand Performance.

In August 28th, Daphne and China also released the medium-term results in 2012. The net interest rate of the former decreased by 1.7% compared with the same period last year, while the net profit of the latter decreased by 56.9%. At the same time, due to the poor performance of the newspaper, yesterday, Lining, Anta, PEAK, XTEP, and 31st share prices all fell.

Many domestic sports Shoes and clothing brand Choose a large number of stores to deal with poor performance.

Yesterday, the main Kappa brand. clothing The retailer's China trend announced its first half performance report. Data showed that the company's revenue in the first half of the year was 832 million yuan, down 29.4% from 1 billion 179 million yuan in the same period last year, and its net profit was 97 million yuan, a 56.9% decrease from 225 million yuan a year earlier.

Its operating profit is only 53 million yuan, which is 80.9% lower than that of 277 million yuan in the same period last year. In addition, the total number of Kappa brand stores in the first half of this year has shrunk from 3119 in the last year to 2550 now, a decrease of 569, a drop of 18.2%.

China's Central News performance is just for many domestic. footwear The decline of clothing brand, especially the sports brand, has increased. A few days ago, Lining announced interim results, the first half of its business income decreased by 9.5% to 3 billion 880 million yuan, while the attributable to shareholders of listed companies net profit fell 85% only 44 million yuan. And Anta, XTEP, 360 degrees, PEAK and other domestic sports brands have delivered the "miserable" 2012 semi annual report. On the whole, the performance of these companies is higher than that of the same period last year, and the volume of orders is reduced. The decline in sales revenue is difficult to be curbed in the short term.

In order to save costs, Lining closed 1200 stores in the first half of this year, and is expected to continue to close stores in the second half of the year. According to Daphne daily, retail industry will face many challenges in the second half of this year as the global economy continues to be unstable and the prospects for the local market are uncertain.