An Exclusive Interview With Zhou Mingsong, An Expert In The Underwear Trade Industry In Yiwu

With the gradual prosperity and expansion of Yiwu market, businessmen from all over the country and even the world have gathered in Yiwu, and various industrial clusters across the country Brand underwear They also gathered in Yiwu. In 2003, there were Underwear trade 1690 business operators, with annual sales of 6 billion yuan; By 2007, it had doubled to 3300 with annual sales of more than 12 billion yuan. Next, the reporter gave an exclusive interview to Zhou Mingsong, President of Yiwu Underwear Trade Association.

Reporter: Please introduce how underwear is managed in Yiwu China Commodity City? What is its proportion in the total value of underwear trade in China?

Zhou Mingsong: Yiwu underwear trade industry used to be an inconspicuous small industry. Most of the goods were imported from other places, but few were produced locally in Yiwu, and the quality of the goods was not high. With the gradual prosperity and expansion of Yiwu market, businessmen from all over the country and even the world have gathered in Yiwu, as well as underwear brands from various industrial clusters across the country. In 2008, through the adjustment of the market industry layout, all the underwear trade shops in Yiwu, which were originally located on the "two markets and eight professional streets", were moved to the four districts of the International Trade City for centralized operation. The environment was optimized and the management was standardized, and gradually developed into the largest underwear primary trade wholesale market in China and the largest "transit station" for underwear trade in the world. In 2010 alone, the trade value of Yiwu underwear trade industry accounted for more than 30% of the total value of national underwear trade. Underwear As a relatively independent emerging industry facing the world, trade has developed into one of the most advantageous industries in Yiwu. On this basis, we set about the preparatory work of Yiwu Underwear Trade Association. In the spirit of solidarity, cooperation and active service, we guided underwear manufacturers to break through regional limitations in production, sales, research and development, and talents, and break the narrow concept of competition in ideology with a broader industry vision, more abundant resource advantages, and more equitable integration, Accelerate the transformation of Yiwu underwear from underwear production and marketing base to underwear information distribution center, design research and development center, trade circulation center and brand exhibition center.

Reporter: What will the Commodity City do next? Will there be any preferential measures for underwear?

Zhou Mingsong: Against the background of the current international economic downturn and the great pressure on foreign trade and export, Yiwu Underwear Trade Association actively provides effective, considerate and meticulous services for the industry, plays a leading role, firmly seizes the opportunity of the national pilot project of comprehensive reform of Yiwu international trade, unites the strength of many member units, works closely together, develops together, focuses on industry, Seek development through innovation, seek a way out through transformation, and strive to make the underwear trade industry a leader in the transformation and upgrading of Yiwu and even the national market; With a more macro industrial vision, more sufficient resource advantages, and more equitable integration efforts, we will guide underwear manufacturers to break through geographical limitations in production, sales, research and development, and talents, break the narrow concept of competition, and accelerate the transformation of Yiwu underwear from underwear production and marketing base to underwear information distribution center, design and research and development center Transformation of trade circulation center and brand exhibition center. In the future, the Association will also organize some member units with strong economic strength to prepare for the establishment of investment management companies or mutual aid foundations and other entities with members as shareholders to support the association, develop hematopoietic functions, mobilize members to collect some idle funds in their hands, help solve the problem of financing difficulties between enterprises, and achieve mutual help and self-help among enterprises in the industry, Solve problems for the government, maintain the stability of the local economy and society, and better promote the steady development of the market and social harmony.

Reporter: Underwear brand How many and how about their development?

Zhou Mingsong: In 2003, there were 1690 underwear trade operators in the city, with an annual sales of 6 billion yuan; By 2007, it had doubled to 3300, with annual sales of more than 12 billion yuan; At present, there are 2781 underwear trade operators and more than 400 registered trademarks in the underwear trading area on the fourth floor and the east side of the fifth floor of the fourth district of Yiwu International Trade City, including 78 domestic famous brand enterprises, 29 national famous trademarks, 43 provincial famous trademarks and 21 local famous trademarks; The business site covers an area of more than 60000 square meters and is traded every day; The members are composed of outstanding representatives and large-scale distributors of manufacturers' direct sales or agents from Dongyang, Pujiang, Yiwu and other national underwear industry bases in Guangdong, Jiangsu, Shandong, Shanghai, Wenzhou, Taizhou, Shaoxing, Jinhua, Zhejiang. Yiwu accounts for 32%, Dongyang accounts for 22%, Pujiang accounts for 8%, Guangdong accounts for 10%, Wenzhou accounts for 10%, Shaoxing accounts for 8%, Taizhou accounts for 5%, Wuxi Qingdao and other places account for 5%; Guangdong is the main source of goods, accounting for about 50%, Yiwu for about 20%, Dongyang for 15%. In addition, some goods are from Wuxi, Danyang, Jiangsu Province, Haining, Shengzhou, Rui'an and other places in the province. The main products are thermal underwear, trousers, bras, shorts, swimwear, vests, sexy underwear, silk like pajamas, seamless body underwear, home clothes and conventional cotton underwear; It is mainly composed of five categories: bra, shorts, underwear, swimwear, and pajamas. Among them, underwear and shorts account for a large proportion, swimwear accounts for a faster proportion, and products are eye-catching; From the perspective of sales channels, domestic sales account for about 48% of the total sales (more than 65% of underwear goods flow to secondary wholesale markets across the country, 25% of underwear goods flow to markets below the county level, and less than 10% of goods directly go to end customers in large and small markets); Foreign trade accounts for about 52% of the total sales volume (the main export places are the Middle East, South Korea, Russia, etc., and the products are low-grade and scattered). As a result, there is no slack season in the underwear industry all year round: the first quarter is dominated by bras and vests; The second quarter is dominated by shorts and swimwear; 3、 In the four seasons, the sales of suits and thermal underwear are booming, and the annual sales have reached more than 30 billion yuan. In addition, Yiwu has more than 1000 underwear production enterprises, nearly 40000 employees, and more than 40000 sets of underwear production machinery and equipment, including more than 6000 sets of imported equipment, with an annual output of more than 180 million sets of underwear, and an annual output value of more than 30 billion yuan (of which the output of seamless underwear accounts for about 80% of the national total, accounting for 35% of the world). Yiwu has become one of the largest underwear production bases in the world, and a large number of strong brands have emerged, such as Langsha, Clockwise, Shuihua, Double Lance King, Gangsha, Beloved, Kellogg, Sincere Love, Feathers, Shenli, Huinongsi, etc. Underwear has been a leap out of our city's tradition clothing A relatively independent emerging industry with a global scope has developed into one of the most advantageous industries in Yiwu.

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Reporter: What was the original intention of Yiwu Underwear Trade Association? How does the association implement and solve the problems encountered by local underwear operators?

Zhou Mingsong: The establishment of Yiwu Underwear Trade Association aims to establish an industrial local non-profit social organization of entrepreneurs who are enthusiastic about the association construction and engaged in underwear circulation and scientific research in Yiwu, carry out self-learning, self-education and self-management, and timely publicize and implement the relevant guidelines and policies of the CPC Central Committee, the Municipal Party Committee and the Municipal People's Government, Improve the political and ideological quality and business ability of member enterprises; Give play to the role of bridge and link between the government and enterprises, serve the development of socialist market economy, serve the government and enterprises, safeguard the legitimate rights and interests of enterprises, and promote the healthy development of industries and enterprises.

The registration authority: Yiwu Civil Affairs Bureau and the competent business unit: Yiwu Market Trade Development Bureau and China spin Business guidance, supervision and management of the Underwear Committee of the Merchandise Trade Association; Strengthen the exchange and communication of information in the industry, provide member enterprises with policy and regulation consultation, operation and management consultation, information consultation and various business training, and promote the further improvement of the underwear industry; Standardize and draft various standards and industry service specifications for the underwear industry, implement the industry self-management and self-discipline mechanism, effectively safeguard the common interests of the industry and the legitimate rights and interests of member enterprises, and effectively safeguard the legitimate rights and interests of consumers.

In case of problems or contradictions between member enterprises, the Association can come forward to coordinate and further strengthen cooperation between enterprises; The Association can jointly hold professional commodity expositions under the entrustment of the relevant superior departments or according to the needs of market and industry development; The secretariat of the Association can collect, sort out and analyze the basic information of the industry, summarize and exchange the experience of enterprise operation, management, reform and the work of the Association, reflect the difficulties, problems and requirements of enterprises, and make them properly solved as soon as possible; Research and forecast the economic operation of the industry, actively develop exchanges and communications with relevant industry organizations and enterprises at home and abroad, and carry out economic and technological cooperation and exchanges. In particular, when there are frequent guarantees between enterprises and capital chain breaks between enterprises, in order to prevent similar situations in Yiwu underwear industry, Yiwu underwear trade industry association organization should be established in time. On the one hand, it can mobilize members to collect some idle funds in their hands, help solve the problem of capital chain breaks between enterprises in the industry, and achieve the unity of businesses in the industry, Mutual help and self-help function to promote the healthy development of the industry; On the other hand, it can solve problems for the government, maintain the stability of the local economy and society, and better promote the steady development of the market and social harmony.