Lu Yaping, The Peasant Girl: The Butterfly Road Of The Queen Of Flowers

June 18th cross-strait women's exchange activities and China's opening ceremony at the Fuzhou Strait International Convention and Exhibition Center

On the exhibition of innovation achievements, Lu Yaping, chairman of the Yalong group, saw the reporters who came to fame, and announced his home in a loud voice.

At that time, she was busy with the staff in the trading area to choose scarves for customers.

"I've brought tens of thousands of times this time.

To dress up the sisters of the Shanghai gorge on the two sides of the Expo.

Lu Yaping watched cheerfully as he looked at his trading stalls.

Who could have imagined that the tall, confident Chinese cloth king was once an ordinary farm girl.

Entrepreneurship: after the storm is a rainbow.

In this year's "two sessions", Lu Yaping, as the National People's Congress representative, brought the motion of "the whole society should pay attention to the employment and Entrepreneurship of female university students". I hope the relevant departments will be more concerned about and support the entrepreneurship of female college students, and set up an entrepreneurial platform for them.

Lu Yaping's bill has nothing to do with her arduous entrepreneurial experience.

In 1955, Lu Yaping was born in a poor family in Haimen, Nantong, Jiangsu province.

She ranks fourth among 6 brothers and sisters, living a life of hardship from childhood.

But she is intelligent and strong. She can do a lot of dirty work at a very young age.

Poor children are masters of the family.

She wants to learn tailoring skills so that she can earn some money to help her family.

But at that time, the apprentice had to pay 100 yuan, which is undoubtedly astronomical for a peasant girl.

But she did not shrink back. She bought a cutting book for seven cents and used the old newspaper as a newspaper.

They practice cutting skills, sometimes even their own.

"Research" is dismantled.

Work hard does not mean that people are interested. She gradually ponder the way of tailoring.

As a result, she worked in the daytime and helped her to make clothes at night. She became an amateur village tailor.

1979 is a turning point for Lu Yaping.

At that time, she worked in a woolen mill in the countryside, and her work in three shifts was 16 yuan a month.

She accidentally discovered that the sale of men's track and field pants in the shop was more than 3 yuan, and the cost of processing cloth was only 2 yuan.

She immediately borrowed 50 yuan from her sisters in the factory, and began to work in the spare time after work.

In those days, there was a job for rural youth, but the success of "men's track and field trousers" made her realize that she should have her own career. Without restraint, she could make her career develop better.

In 1982, she found that the demand for children's clothing in the market was very large. At that time, she resolutely resigned from the work of the woollen mill and hired a dozen skilled sewing workers to start up at home.

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At that time, there was a shortage of children's clothing in the market, and the supply of goods was also scarce. She made her own design style and ran the market and sales in person. Her children's clothes soon opened up.

In 1984, she found that because of economic reasons, compared to directly purchased products.

More people are willing to buy cloth and go back to make clothes. It seems that cloth business is more profitable than clothing, so she decisively turns to selling fabrics in the county.

On one occasion, she placed the stalls at the front door of a shopping mall, but encountered the merciless drive of the mall manager. The reason is that setting up the stalls here will affect the business of the shopping malls.

In the county seat stall is often driven by city management.

After being subjected to various kinds of discrimination and repeated expelled, she vowed to make her career stronger and bigger and no longer be looked down upon by others.

Her ideal of being strong and big was successful in three years.

She contracted a shopping mall in Haimen county and became the first individual dealer in Haimen.

In 1990, she walked out of Haimen county with a 1 million 500 thousand yuan accumulated over the years, contracted the "new world textile city" of Nantong people's middle road and "the clothing department of rice and sweet village".

Through her unremitting efforts, the two stores that had suffered serious losses quickly turned around. In those days, they achieved better economic and social benefits, and then entered the forefront of the same industry.

She also opened in Nantong's most prosperous commercial district and started "Ya Ping."

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By the year 1995, she had gained a reputation in the business community of Nantong.

However, Lu Yaping, who dares to think and dare to do so, has made a survey of the major cities and professional markets in the country. She has not thought of the small fortune when she first taste the sweetness. She once saw the great potential of development in Zhejiang Shaoxing Keqiao China Textile City. Unexpectedly, she sold her home in the prosperous shopping mall, and her family went to a foreign country to start a business in Zhejiang.

To rent a shop, buy a house, buy a warehouse, she slept with her employees in warehouses, crowded buses, and canteens, the largest in Asia at that time.

The product market began her second career in life.

Innovation: flower type achieves beautiful life

During the interview with Lu Yaping at the China Women's innovation and achievement exhibition, reporters met several Ukraine guests around the Ya Ping group's home textile display counters, and were interested in looking at all kinds of flower bedding.

Lu Yaping happily opened the flower cover to explain to the foreign guests.

Most people do not know that flower pattern is the decisive factor for Lu Yaping's second venture success.

After coming to China's Textile City, she was acutely aware of the importance of flower pattern as a key factor in cloth sales according to her experience in the clothing market for many years.

So she decided to take flower design as the leader and take the lead in the fabric market.

Because I am obsessed with flower types all day.

On one occasion, when she was on a business trip in Guangzhou, she saw a woman wearing a very special skirt on the street. She bought the old skirt at the price of ten times the original price.

On the basis of the flower pattern, she developed three new varieties, sold 450 thousand meters in the short term, and made millions of dollars on this pattern.

The success of the flower type as the core competitiveness is very enlightening to our peers.

Therefore, the new and popular "Yalong flower pattern" has become a pattern that many manufacturers are trying to imitate.

But the "Ya Ping speed" is far from enough.

Imitation products have not yet come out, and other flower patterns of "Ping Ping" have been listed.

Her new pattern developed from the first few days to a few days later.

Each design has a flower shape, and a day later, this flower shaped fabric keeps flowing into the market. It realizes the "Ping Ping speed" from flower design to bulk listing for only two days.

So that "follow the wind" dazzling, imitation can not keep up with the speed of renewal.

She is quick thinking, often in a breakthrough in detail, can be issued by a pattern of dozens of new fabrics.

So far, she has developed more than 1.8 flower types.

The wholesale business has to be backed up by efficient printing and dyeing.

She constantly ran to the printing and dyeing mill, studied the teaching and dyeing and printing techniques, then came out with her own standard, produced the brand, turned others' factories into their own processing workshops, and integrated resources for her own use.

In order to find the most convenient connection between the business goal and the starting point, she stretched the industrial chain, so that enterprises can step by step from raw materials to weaving, pattern design, printing and dyeing, and gradually form a complete line of production, supply and marketing.

While saving the cost, the product has achieved the quality of "yping" which is new in color, excellent in texture and moderate in price.

Lu Yaping takes flower type as the core competitiveness and constantly reduces production costs, so that she can shoot at the Chinese textile city with strong hands and fierce competition.

After taking a place, she quickly registered the company with her name and specialised in the "Ya Ping" card.

At that time, she did not know that she was the first Nantong resident in the largest textile market in Asia, and did not even think that she would later take off the crown.

In just a few years, Zhejiang's Keqiao, the largest textile city in Asia, has blown up the "Yipin whirlwind".

As soon as her flower style comes out, it becomes popular color and hot market immediately. Her every move has become the vane of Keqiao market.

Every year, more than 1000 new fabrics are developed, and the annual sales volume is over 20 million meters for seven consecutive years. The products sell well in the domestic market, and also exported to 16 countries and regions such as the United States, France, Japan, Korea and other countries. With sales exceeding two hundred million yuan, it has become the number one supplier of the largest textile city in China, and is known as "the king of Chinese cloth".

An ordinary peasant woman adorn the world with gorgeous colorful cloth, and unremitting entrepreneurship and innovation have made the Queen's life more beautiful and wonderful. Now she is the representative of the National People's Congress, the ten leading ladies in China, the ten major female Reform News figures in the 30 years of reform and opening up in China, and the outstanding female representatives in different periods of new China.

When a reporter asked Lu Yaping what message he would give to today's entrepreneurial women, she said: "Chinese women are diligent, intelligent, struggling on their own, and will be confident, self reliant and self-supporting, and find the value and happiness of life in their business."

Lu Yaping's pioneering and innovative process is like the dynamic logo of the butterfly on her business card -- beautiful and elegant.