Liuhua Clothing Wholesale Market Merchants Surprise Each Big Expansion

The near future, Liuhua business circle With a more rapid development momentum. Following international clothing After the opening of the FT C and the professional wear of the Peach Blossom River, the world trade clothing city will also open in Liuhua business circle in October, with an area of 280 thousand square meters. At that time, the area of the wholesale clothing market of the Liuhua business circle will exceed 1 million square meters, which has nearly doubled the volume in just a few months, reaching an unprecedented volume. In the background of the recession of the economic environment and the depression of the clothing market, what is the reason for the large-scale expansion of Liuhua garment wholesale market? What will be the impact after the expansion? How will the merchants cope with the increasing competition? Where is the future of the Liuhua wholesale clothing market?

[status quo]

Scale is expanding rapidly, undergoing transformation and upgrading.

Flowing flower Wholesale clothing The market is the oldest, largest and most complete traditional clothing wholesale market in Southern China. It is one of the most important clothing wholesale markets in China. According to Bu Xiaoqiang, general manager of red cotton clothing city, before the opening of FT C and Peach Blossom River, the area of Liuhua clothing wholesale market has reached 600 thousand square meters. After the opening of FT C and Peach Blossom River, the total area has reached 720 thousand square meters. If the 280 thousand square meter world trade dress city opened in October, the volume of the entire Liuhua business circle will reach an unprecedented 1 million square meters.

Facing enormous challenges and seeking differentiated operation

The volume of Liuhua clothing wholesale market is expanding rapidly, and clothing businesses are facing great challenges. Cheng Jiuzhou, general manager of the white horse clothing market, said: "with the increase of rent and the increase of labor costs, the" cheap beauty "of Liuhua business circle is under tremendous pressure. At the same time, the rapid development of the garment industry cluster in the field has led to the relocation of large numbers of factories. Clothing market Therefore, it was diverted near. " At present, there is still homogeneity in the clothing city of Liuhua business circle. Some of the garment city characteristics are not obvious, and no accurate positioning has been formed, showing a disadvantage in competition. But at the same time, in order to cope with the increasingly fierce competition, more and more clothing cities choose to start from a distinctive operation and go out of a differentiated management way.

[business]

Red cotton International Fashion City: the main Korean clothing, to create "six red cotton"

The Hong Kong International Fashion City has carried out close cooperation with Korean garment industry, and successfully created the management features of Korean clothing. Bu Xiaoqiang, general manager of cotton wool, told reporters that the development strategy of "six red cotton" was put forward by kapok. They are "fashion red cotton, brand red cotton, wisdom cotton, green red cotton, safe red cotton and duty red cotton".

First of all, through the development of brand channels to create a good channel brand, red cotton is planning to develop clothing. Designer The club is a platform for the relationship between designers and enterprises.

Secondly, the overall upgrading of the garment city is carried out to upgrade the appearance of the pavement. Bu Xiaoqiang stressed: "red cotton requires not only the differentiation of the field, but also the differentiation in the field." In addition, in order to promote the strategy of "red cotton and smart cotton", the "electronic fitting mirror" incorporating the latest technology will soon appear in the red cotton shop. Every merchant will be equipped with "electronic fitting mirror", and buyers will need to try to enter the mirror before entering the mirror, so they can see the fitting effect in the mirror.

White horse clothing Market: veteran transformation and upgrading, focusing on brand incubation

White horse clothing city with high-end men and women Clothes & Accessories Characterized by the most senior professional clothing market in Liuhua business circle, it has been opening for nearly 20 years, and has won a lot of praise for its well equipped and standardized management. Although the oldest, but in the white horse did not see the old traces, after a series of upgrading and upgrading, the white horse hardware facilities are new. As the first "China garment brand incubator base", it has gone out of the white horse brand clothing brands such as Gloria, brother, Kaiser, Ayilian and so on. Now, in order to expand the brand development channel, the white horse will hold a new press conference on clothing brand regularly, adopt the way of "going out and importing", and on the other hand, the white horse is not to be outdone in e-commerce. Since April 1st this year, the White Horse online shopping mall has been launched to achieve online wholesale clothing trade.

New earth clothing City: hardware and software together to enhance the establishment of personalized hair Spin Clothing market

The new land garment city is mainly characterized by wool textile and garment, and its development orientation is to build a high quality, complete variety, integrity and civilization of the national wool textile professional market. According to the reporter's understanding, in order to develop the core competitiveness, the new earth takes the initiative from two aspects. First, upgrading and upgrading the hardware, upgrading the field decoration, speeding up the logistics services and supporting the hotels, so as to improve the trading environment. The other is to optimize the software and provide personalized and professional services for the merchants. At present, some of the merchants of the new clothing city have already realized the personalized customization of the high-grade knitted garments, and the buyers can customize the woolen knitted garment in the new large size according to their own needs.

[doubt]

If the economic environment is not ideal, is the expansion of Liuhua business circle unreasonable development?

The continuous expansion of Liuhua wholesale market is actually an inevitable trend of market development, and this is true in every commercial market. Bu Xiaoqiang believes that the clothing market is not saturated, so expansion is inevitable, but if the expansion is still repeated in the same operation, the market will not be able to develop for a long time. Huang Wenjie, President of the Guangdong Association of circulation commerce, believes that expansion is not an ideal development direction in the current market environment. However, in the long run, as long as the economic downturn is over, the large-scale expansion of the wholesale clothing market will bring greater impetus to the future.

Can the status of Guangzhou garment sourcing center be strengthened after expansion?

Huang Wenjie believes that Liuhua clothing wholesale market as an important traditional clothing wholesale market in Guangzhou and even the whole country, the volume expansion of Liuhua business circle has promoted the industrial extension of the whole market. Expansion has intensified competition, and in order to cope with competition, more and more businesses have identified their respective positions and strengthened their hardware and software upgrading. For example, kapok is featured by Korean style clothing; FT C introduces European and Korean clothing, and combines exhibition and trade. On the whole, it speeded up industrial upgrading and strengthened the position of Guangzhou fashion sourcing center in the whole country.

Does the expansion of Liuhua clothing wholesale market have advantages and disadvantages?

Expansion has both advantages and disadvantages. The advantage is that the expansion of the market will expand the capacity of wholesale clothing supply, and the scale of the entire Liuhua business circle has been further improved. The disadvantage is that it will aggravate the competition within the wholesale market of clothing, especially the competition between homogeneous businesses. But competition can also facilitate the upgrading and upgrading of businesses. White horse clothing City Cheng said that although the expansion of white horse clothing wholesale market has generated a lot of pressure, but the white horse is more focused on the whole country, expanding the national market is more important.

[prospect]

Set up a specialized and unified organization to do well regional brand.

At present, there is no specialized agency that can co-ordinate the entire Liuhua clothing market in Liuhua wholesale clothing market. Therefore, Bu Xiaoqiang, general manager of red cotton, believes that a specialized agency should be set up to coordinate and standardize the operation order of the whole Liuhua wholesale market, and through the unification of the institutions, to eliminate the phenomenon of unreasonable competition, and create a good regional brand of Liuhua garment wholesale market, and establish a high-quality image of the clothing market.

"Big cake" instead of "cake" to eliminate vicious competition

Although the volume of Liuhua clothing wholesale market is increasing, it can not be more and more merchants to compete for the cake of Liuhua commercial circle. If only the original market share is occupied, the market will be in a predicament. Bu Xiaoqiang, general manager of cotton wool, puts forward: "merchants in the business circle should make big" cake "instead of" cake ", so that the whole market can continue healthy development. If we want to make big cake, we must not operate in the same way. Every businessman should position accurately and make differentiated operation. Then we should give full play to their advantages and characteristics on the basis of clear positioning, and finally eliminate vicious competition and refuse to unreasonably occupy resources.

Quality is more important than quantity.

Huang Wenjie believes that under the background of a depressed market, the capacity of the wholesale clothing market is facing bottlenecks. At present, the volume of "Liuhua" clothing wholesale market is increasing. Next, we must pay more attention to the improvement of "quality". Only by upgrading the quality can we meet the challenges from home and abroad. Writing, photography: Nandu reporter Fan Wenyao Intern Huang Lei

Goods shelves

One needle and one thread embroidered hundreds of years ago.

In today's society, most businesspeople are thinking about "making quick money". There are, of course, a few others. On the third floor of the third floor, the reporter met two businessmen, Mr. Wang Changjun and MS. Fang Yilin, who are not businessmen. They are the founder of the "brand" brand. This is a fashion brand with a deep Chinese culture. The two founders are very keen on traditional culture, and the flagship store, which is built by them, is a Chinese style living hall with exhibitions, shopping and experience as a whole.

Relying on traditional essence

The gurgling sound of the shop, the antique layout, and the unique costumes are presented in an extended posture. The graceful environment is relaxing. Wang often explained that the meaning of "unconsciousness" originated from the "invisible elephant" mentioned in Laozi's "Tao Te Ching", and the inner spirit should not be adhered to external representation. The persistence of the beauty of Chinese traditional dress does not mean that it is necessary to "copy the gourd". "All in all" has a series of personality concepts and styles that have been improved for general fans. As Fang Yilin said, "if we want to better exist, we have to make changes to adapt to this era, but the soul is unchanged." By blending the Chinese essence of Qing Dynasty, Hanfu or the robe of the Republic of China and other times, we can add the button design to the body jacket and use the embroidery technology on the half skirt. When asked about such a thick, loose and irregular cut like this kind of ethnic flavor clothes Will it be too difficult to control and let many people stop, Ms. Fang said that "the right and wrong" is designed for those women who are bold in heart and dare to make changes and innovations. Clothes are actually related to the mentality rather than the body. To wear a good clothes needs to start from the inside.

In addition to that, the store has another party to use as a showcase for the brand name "palace heart". Fang Yilin introduced that this is a classic fashion that is custom-made for ladies who like Chinese traditional dress. The main categories are plain clothes and cheongsam. The improved modern techniques are used to deduce classical clothes, full of nostalgia and sense of wealth. For this reason, they also raised a group of embroidered nuns, among whom Fan Bingbing made the Dragon Robe, all of them were highly skilled and publicized Chinese traditional culture in the most publicized form.

It is defined as the living hall, and the products inside the shop are naturally diversified. In addition to costumes, pottery, porcelain, honey wax, jewellery or silver jewelry, all kinds of handicrafts are created by the "creative team" created by themselves, which also sparks the wisdom of traditional art. The concept of living hall is embodied in every little detail, surrounded by a display of tea windows, pressed by Longjing tea, and all kinds of wood carving or embroidery. shoes And other antiques have been carefully arranged. The counters and fitting rooms are also built around traditional elements. Walking into it will feel that this is already an exhibition hall of Oriental culture.

Inheriting in an unconventional way

Referring to the way of brand management, Wang Chang admitted that although the discount is now full, they always stick to their positions. "Most of us will give gifts to our guests, but we will never offer any discount, which is unfair to our friends who buy our products at the original price." The two founders are very weak about money. They do not want to open branches to expand sales, and do not seek to attract franchisees to share risks. They are so persistent in their own business, regardless of cost. Wang Changjun used nearly 400 square meters of shop for nearly 100 square meters to display window products. They displayed all the conceptual products they made for Chinese traditional culture. In addition, the valuable old furniture that had been stored for many years was also displayed in window displays. "Money is certainly needed, but making money is not the first goal. We hope to do something innovative." For example, because of the idea of meeting each other, and with the hotel to open a micro life hall there, this fashionable classical beauty slowly diffuses out. "Don't imagine how far you can go, think of it as a loving career. To inherit Chinese culture is not just oral expression. We need someone to stand up and take the lead to do something for our common people and future generations.

Consumption tips: "all in all", the consumption price is mostly between 300-800 yuan, and now there are two to one activities. The price of "palace heart" depends on the difficulty of making work and the choice of fabric, basically starting at 5000 yuan.