The Glory And Dream Of China'S Footwear Industry Has Entered The Mainland After Spanformation.

world Shoe giant From 08 years to the end of last month, Nike and Adidas have come to a series of factory closes, termination of contracts and litigation cases. To this day, the Chinese people who earn money and people who spend money are constantly pleasantly surprised.

Although China is the most populous country in the world, over thirty years of reform and opening up has completely changed the Chinese characteristics of being poor and weak and relying on selling labor to obtain daily necessities. footwear As for enterprises, the "demographic dividend" of China has been fading away. As fashion is also a popular trend, the growth of the present China can be called "post demographic dividend". In the early 12th Five-Year of the market economy spanformation, the complicated economic situation and the status quo made Chinese entrepreneurs lose their jobs. Just like the departure of Nike and Adidas, there was a string of questions and exclamation marks that could not be achieved overnight.

I can't help thinking of China in the early liberation period. A nation full of waste is waiting to be seen, but also bitterly thought that the brotherhood of the fraternal Confederation who walked through the battle field on the battlefield had been together. It never occurred to me that "there is no permanent friend in the world and only permanent interest". The elder brother of the Soviet Union abandoned the growing "Hua Lao Di". From that moment on, China learned to walk on its own, fell, climbed up, patted the soil and went on. At night without Chinese lanterns, Chinese people will watch the stars open to the sky and struggle. The rebirth and rise of a country or a nation is more difficult than that of the four to five million small and medium-sized enterprises. So when we have defined our goals and found our direction, we are all possible.

The five factors, such as RMB appreciation, loan interest rate increase, export tax rebate rate reduction, labor cost increase and raw material price rise, are just like five obstacles. In fact, many countries and regions have encountered such difficulties in economic spanformation. Faced with difficulties, they also succeeded in achieving spanformation.

In 1960s, it was first made in Japan and sold well in the world with good quality and low price. Ten years later, Hongkong made and Taiwan made its rise, and entered the era of China made in 90s. Today, however, a number of famous Brand Company, which are rising in Japan, have led Japan through crises after another. Their achievements in high technology and technology have helped Japan maintain the status of an economic power. After losing the advantage of manufacturing industry in Hongkong, China has successfully spanformed into a world's best financial, trade, tourism and shipping city by the convenient tariff and the government's quality service. Their common feature is to find new breakthroughs in China.

China's manufacturing industry may be a bit different from Indonesia's. Indonesia's manufacturing industry has gone halfway through the economic crisis, macroeconomic instability, and then pause, the process slowed down. China has been under the influence of the world economic crisis for 08 years. Although it has maintained steady development now, it is still necessary to avoid half of industrialization. Now the macroeconomic trend is relatively good, and how enterprises continue to develop the manufacturing industry to create more jobs, so that a large part of the 35% of the workforce we are still able to continue in agriculture can continue to shift. In the next ten, twenty, and thirty years, it is the direction for entrepreneurs to continue to complete the process of China's industrialization. The process of industrialization is not a question of output value. It is not a question of GDP, a problem of human beings, a problem of employment, a typical problem of "people's livelihood" in China, a problem of southeast and northwest, and an important task still faced in the next few decades.

We should actively upgrade industries and improve the technological level of enterprises. In some developed areas, as early as 2008, the industrial upgrading strategy of "cage changing birds" was put forward, and the labor-intensive industries were spanferred out to make room for enterprises with higher technology level and capital intensity. Today, college graduates account for 40% of the new labour force. They have already prepared for human capital reserves for industrial upgrading. In spite of the fact that foreign companies have closed down their factories in China, they have positively affirmed the development of China in recent years and affirmed the growth of enterprises at present. These are not all economic bubbles, because mature labor force, skilled technology and supporting industrial chains are not yet available in Southeast Asia. {page_break}

But there is no doubt that the upgrading of domestic manufacturing industry is not going well. Compared with the advantages of Southeast Asia in the initial stage of reform and opening up, the spanportation cost in inland areas may be slightly higher, the institutional conditions may be worse, the business cost of public services provided by the government may be higher, and the cost of government may be higher. But compared to Southeast Asia's language barrier, unfamiliar life, unclear policies and regulations, and no deadline cooperation, as Adidas suddenly proposed to terminate cooperation this year, the foundries have no guarantee, let alone leave their native land to work for others. So for China's OEM enterprises, it is also an undeveloped territory. Southeast Asia is only one job, short term, unsecured "part-time job". The inland market is rich in opportunity. Especially, we can see that international brands such as Nike and Adidas penetrate into the two or three tier cities. Domestic shoe enterprises should also see that this is the chance for domestic manufacturers to compete for the market and seek spanformation. There was no opportunity for spanformation, and now the opportunity is at hand. For the manufacturing sector, the march to the interior can not only catch the market of Northwest China, but also will be another day for Western Europe. Continue to create employment in China and continue to be an integral part of China, which is a strong brand of an enterprise, a country and a nation.

Of course, the spanformation of the economy depends on enterprises alone. More importantly, the government and industry actively guide this process, and vigorously support enterprises to march into the two or three tier cities. The government should vigorously protect its own trade and provide timely, convenient and comprehensive services for enterprises to cope with technical trade measures.

Provide corresponding information service and support according to the needs of enterprises. For example, to provide various support for enterprises to develop overseas footwear market, especially to speed up the establishment. Footwear products The export early warning system will inform the industry organizations and enterprises in a timely manner, and provide enterprises with timely information on the import quantity and price changes of various market footwear products, and guide enterprises to adjust their business strategies according to market changes; continue to increase the intensity of external negotiations, safeguard the legitimate rights and interests of footwear exporting enterprises in the international market; formulate and improve corresponding technical regulations for the production and sale of footwear in China, especially those involving human health, safety, hygiene and environmental protection, so as to improve the overall technological level of China's footwear industry; strengthen the guidance and regulation of domestic footwear industry through industrial policy leverage, avoid blind and disorderly competition, and help "made in China" into the domestic market.