Shanghai Green Box CEO Wu Fangfang: Taobao Electricity Providers And B2C Electricity Providers Are Different.

For B2C, I don't think B2C can make money or earn money. It doesn't mean that money can be made after the scale is bigger, because I have seen relatively small B2C earning better, but if they give them a large sum of money, they may not be able to continue to make profits.

In fact, our green box is the first line.

08 years ago, it was offline.

In the environment of brand strength, we have neither overseas background nor financial strength, and the living space is very small.

So at that time, we tried to set up shop on the Internet with a try.

In 2008, we spent tens of thousands of dollars to build a brand website, which is very crude and has no traffic, so the development is very slow.

At the same time, we also opened a Taobao store to catch up with the good time. In 08 or 09 years, it was just a tide, and soon became the champion of children's wear on the Internet.

For B2C, I don't think B2C can make money or earn money. It doesn't mean that money can be made after the scale is bigger, because I have seen relatively small B2C earning better, but if they give them a large sum of money, they may not be able to continue to make profits.

Every time I join the forum, people ask, "are you an electricity supplier?"

Well, it used to be a brand seller, and now it's an electric supplier.

They will ask: are you B2C electric supplier or Taobao electricity supplier? It looks almost the same on the surface. Actually, we have a clear distinction.

I think it still depends on the core competitiveness, and the green box can develop to today. From a very small brand, the sales of 120 million a year, to more than 200000000 last year, sales can develop so fast, or rely on the tide of e-commerce, let us catch up.

People like to buy things from Taobao, and Mama also thinks that the market value of things is not high.

Although we didn't have the advantage in price when we entered Taobao 08 years ago, the quality was better, so if we look at our old store now, we will see that the score is quite high.

So at first we wanted to be a brand name, not to be an e-commerce provider.

Especially after listening to the whole story, I still like people to carry boxes for me. I don't like to carry boxes to others, so today we still run our own products.

Last year

The website is really fashionable.

But last year we split the business into several blocks. Our Taobao business accounted for a large proportion, and it was profitable, but B2C burned a lot of money.

Our Taobao has two hundred million or three hundred million scale, B2C also has two hundred million or three hundred million scale, actually in warehousing cost and logistics cost, Taobao and B2C are almost the same.

But in other respects, because we are used to the low cost of Taobao, when we suddenly made B2C, it was difficult to adapt to this high cost trial at the beginning. But many of our predecessors did well.

So from these two points of view, it is easy for green box to make profits on Taobao, but if I do B2C, I think it is still lacking.

Here, we need to redefine and look at it. We are still an electricity supplier, but the electricity supplier is a big link, and everyone can play different roles.

When we first entered Taobao, we wanted to outsource all our work, because I couldn't do anything but a brand name under the line.

When brands live online, as long as they concentrate on products and investment, others are done by agents.

But everything is done on the line, but at that time, TP was immature and forced us to come. So it is not easy for us to study, promote, operate and logistics step by step.

We are thinking that the green box will be outsourced in the next one or two years, but now we will still do our own online operation, because only when my product is profitable can I give it to others.

But further down, our B2C shop will pform and become a platform for mothers to communicate.

For the green box, the spring of development is coming. Now I often close the door to study how the products are better, the clothes are more comfortable, and how to make the tags more lovable.

As for whether B2C can earn money, I think this is a natural thing.

When we were preheating in autumn this year, we relied on our old customers.

So in the autumn clothes listed on the day, all the old customers who enter the shop, we will send a package.

The sales volume was very good that day, and there were thousands of sales on that day. Besides the cost of the package, there was no cost of other promotion.

I am not too rigid in making Taobao or B2C, but for me, I am not a material for B2C. I have a clear understanding of this.