Zara, A Clothing Store, Has Become The Third Richest In The World To Replace Buffett.

Beijing time on August 7th afternoon, according to reports, the retailer Inditex SA founder Ortega Amancio (Amancio Ortega) replaced Warren Buffett yesterday, becoming the world's third richest.

According to Bloomberg billionaire index, Dick's shares rose 3.8% to a record high. Ortega's fortune at 76 years old also increased by 1 billion 600 million dollars to 46 billion 600 million dollars, making the Zara owner of the clothing chain store surpass Berkshire chairman Buffett.

Buffett has a net worth of $45 billion 700 million and has been ranked third since the Bloomberg billionaire index was released in March 5th.

Despite the turmoil in the Spanish domestic market, the government has been resisting pressure and unwilling to formally apply for assistance to the European Central Bank. But Ortega's personal wealth has surged 11 billion 400 million US dollars this year, an increase of 32%.

By opening new stores in emerging markets such as China, Indy Dick has achieved 12 consecutive quarters of profit growth.

There are too many halos on top of the head, but they are not empty names. The beautiful financial figures behind them are the best annotations.

In 2005, ZARA's global operating income reached 4 billion 400 million euros, and its pre tax profit was 712 million euros.

In a research report, Morgan Stanley predicted that the average annual growth rate of ZARA EPS was 10.9% in 2014, while the annual growth rate of the five luxury goods groups such as Burberry was only 7.7%.

As ZARA's financial performance is good and its growth momentum is strong, the wealth of ZARA brand founder Amancio Ortega has also risen steadily with the rising stock market value. In 2007, Forbes ranked eighth in the world's richest list, with a total assets of US $24 billion.

ZARA, as the leading brand of Fast Fashion, is famous for its huge profits. It can be regarded as "fame and wealth". ZARA has become a model of profitable brands.

The ZARA brand is rising at an alarming rate in the fashion apparel industry. In 2005, it became the 100 most valuable brands in the world, and left behind the big names of fashion brands such as ARMANI.

The history of the rise and fall of the great brands in different economic times tells us that the rise of a great brand often lies in the high conjunction between its brand spirit and the spirit of the whole age and the deep needs of consumers.

ZARA is the best explanation for the success of the profitable brand model in the world.