Tang Haiying: The Butterfly Change Of "100 Hundred Women"

If we say foreign trade The timely withdrawal of the industry is more of a kind of frustration that complies with the situation. So joining the electronic commerce is the initiative attack after Tang Haiying's wise decision.

In this era of rapid development of the Internet, e-commerce has become a new mode of commodity trading. Before joining the business, though Tang Haiying had been exposed to e-commerce, it was a completely strange field for her. You know how many young people who have entrepreneurial passion fall down from this cliff and almost die. In the face of the huge Internet bubble, tens of millions, hundreds of millions of yuan of investment, sometimes can only take a bubble. Perhaps the ignorant is fearless, and perhaps she has decided to make the final decision. In a word, Tang Hai Ying devoted herself to her new career.

Tang Haiying does not understand high technology and does not understand modern marketing means. She is completely an outsider in e-commerce, but this is not an obstacle. "The pioneering team of obeying the road is a software developer. It has many years of R & D experience and strong technical strength of the e-commerce platform. My company is mainly responsible for docking with suppliers, using electronic business platform to integrate upstream and terminal consumption of products. Tang Haiying quickly found her own position. She was a "screw" in the whole entrepreneurial team, and assumed the role of receiving the product between the supplier and the supplier.

Tang Haiying didn't let her down. She realized the efficient integration of resources, and successfully built the shopping website of Susi 100 textile home products with the pioneering team of obeying business. On the surface, Tang Haiying's present work is not very different from a few years ago to run a foreign trade company. They all need to find the next home (buyer) and the upper home (Supplier), but with the aid of the e-commerce platform such as silk 100, the same job has completely different meaning.

By the end of 2011, the number of netizens in China reached 513 million, and the total number of online shopping was 194 million. What a vast market space was this? Tang Haiying didn't dream that when she was no longer young, she could one day stand at the forefront of the times, in the most tempting and most challenging market, together with their young entrepreneurial team.

Successful spanformation of resources grafting

Back in 1989, that year, Tang Haiying was 19 years old. She entered a printing and dyeing factory as well as many local girls who failed to enter university.

This job is exactly 3 years. Tang Haiying seemed reluctant to recollect the experience. It was conceivable that this experience would not bring much joy to her life. However, the hard work in the workshop is self-evident to a woman. Tang Haiying's character of daring to dare to fight is gradually formed.

After a few years of work, and then find a good family to marry, the husband and son always live a long life. This is the life trajectory of many local girls, but Tang Haiying is pursuing a completely different life. In 1992, Tang Haiying started the textile and clothing business, and a girl appeared outside, which was rare at that time. In 1998, Tang Haiying, who had no experience in foreign trade, began his business with foreign countries, and founded his own foreign trade company in 2001.

In recent years, Tang Haiying has gradually found his stage of life in foreign trade. In Tang Haiying's opinion, although he has no higher education and can not speak fluent foreign languages, the above two items are not decisive factors for the ability to do well in foreign trade. Tang Haiying managed to integrate her resources in the textile industry for many years, rapidly opening up foreign markets such as Europe and the United States, and driving her company in her own way.

Tang Haiying's foreign trade company started with only a few million yuan in its initial sales, but in 2007, its sales volume rushed to 80 million yuan. At first, Tang Haiying was just trying to make his day better. He didn't deliberately plan any grand blueprint, but sometimes the so-called grand blueprint was made by casual painting.

In those days, the woman who worked hard to earn a living became a small successful businessman.

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Go from scratch to foreign trade

Impression of people: Women's delicacy, man's forthright, and Zhejiang businessmen's shrewdness. In many people's eyes, Tang Haiying, the founding director and deputy general manager of Zhejiang obeying Business Service Co., Ltd. is such an interesting polyhedron. The Jiangnan woman from Zhuji, the hometown of Xishi, began to enter the world at the age of 19. She founded her own foreign trade company at the age of 31. At the age of 39, Phoenix threw herself into the modern electricity supplier and stepped on the pulse of our great age. If we say that the "Suisi 100" is a unique black horse in China's modern electricity supplier, then Tang Haiying is undoubtedly a legendary heroine riding a black horse. No one can imagine how vast the territory in front of her is.

Foreign trade blocked and turned around in time

However, fortune doesn't always care about Tang Haiying. In 2008, the global financial turmoil swept over, and Tang Haiying's foreign trade companies inevitably suffered a serious impact.

"At that time, overseas orders fell sharply, and profits were plummeted. Many foreign trade companies collapsed." Tang Haiying said that despite all efforts, her foreign trade company did not fail, but sales in 2008 dropped to 60 million yuan. With years of experience, Tang Haiying is acutely aware that the spring of foreign trade may be over soon. It is time to turn around in time. Later facts fully confirmed Tang Haiying's judgment. Although the export of foreign trade has staged a rebound, it is difficult to improve. This year, the situation is grim, especially for textile and clothing foreign trade companies, which are facing unprecedented survival crisis. Many foreign trade companies that were quite similar to her now have annual sales of only about 10 million yuan.

It was at this time that Tang Haiying, the founder of business and Lin Song, threw an olive branch. Obeying business is a high-tech company based on e-commerce, software development and production, financial and financial services, brand creative planning, integrated marketing and interactive promotion. Before that, both sides had a good foundation for supply cooperation. Xiao Lin Hai Ying, 7 years old Tong Lin Song, described to her a completely different world. The eloquent IT wizard and his IT elite team finally achieved the goal and realized the integration of production, supply and marketing.

"It's hard to say who is going to be" chasing "who needs a spanformation for me. It's like two lovers who fall in love at first sight, and the process is full of sweetness. Tang Haiying is more willing to describe this experience with the feeling of being in love, and she believes that the sweetness of both sides can still be maintained. In June 2009, Tang Haiying formally joined DDO business, and once again, she arrived at a new starting point for entrepreneurship.

Rising rapidly

In the Southern Song Dynasty, the ancient capitals rose to the upper reaches of the city and visited Qian Tang's Qianqiao Qianjiang road. In Tang Haiying's office, the curtains and the magnificent view of the Qian Tang River are gathered. But in Tang Haiying's view, the most beautiful scenery outside the window is not the Qian Tang River, but the Alibaba headquarters building across the river.

"Alibaba is a great enterprise, and it is also our best teacher. We can look at its back every day, which may inspire our team's entrepreneurial passion. " Tang Haiying said.

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But if we want to be a good student, it is far from enough to learn from teachers only. Sometimes we must have the courage to surpass teachers. Su Si wants to be a good student. "Now there are numerous shopping websites. How can we stand out in the market competition? There is no doubt that we have a unique pattern." Tang Haiying said that she had a completely different business model from other shopping websites, which is why she decided to take part in it.

Unlike the popular B2C mode (which is directly targeted at consumers) on the Internet Mall, Susi uses the BDC business mode, that is, integrating brand suppliers through platform advantages, attracting distributors through platform policies, and eventually locking distributors to consumers through the platform. For example, when a product enters the 100 inch platform, it is not sold directly to the consumer by the manufacturer, but is sold by the distributor (shopkeeper) of Su Si 100 to the consumer, and the manufacturer pays the corresponding fee to the distributor according to the contract. Susie has the same price on the same item at any one store.

The practice of Su Si 100 has fully guaranteed the interests of distributors. This is also a reflection of Su Si's "intention to build a network platform for all people who have dreams and pursuits to realize their value in life, and to create a platform for all ordinary people to create an extraordinary career." It costs only 100 yuan a year to open an online shop in Susie, and it can save the cost of warehousing by directly shipping from the headquarters after the order is placed. Su Si also issued a certificate of title for each shop, which can earn the spanfer fee just like a physical store. In addition, it is worth mentioning that he has established service stations in various districts. Apart from the functions of logistics distribution, the courier is also a salesman, who is responsible for cultivating local consumers' online shopping habits. Nowadays, even the mountain people of the Yi Shan Shanzhai in Yunnan can buy the products of the hundred silk products by couriers.

For most online shoppers, Su Si Bai is a relatively unfamiliar website. But after many people log in, they find that the products here are very distinctive. Small to a delicate water cup, big to a warm sofa, many of the Nordic style of modern simplicity, most of which are not available in general supermarket shopping malls. Susie also created his own home textile brand and mastered the competitiveness of products that could not be duplicated.

"Susie's unique e-commerce business model will create an independent e-commerce platform for China's small and medium enterprises, and provide a practical and useful way of development." This is the award speech of the 929 China Electronic Commerce Association awarded the "China e-business innovation mode Award". Susie was launched in January of this year. At present, the number of people in the shop has exceeded 10 thousand, which is the magic speed after the traditional trade grafting e-commerce. A few years later, perhaps Tang Haiying and her silk will become a new legend of IT industry.