French Clothing Online Shopping Challenges The Traditional Sales Model Again In July.

The 5 week French summer sales discount season ended in July 31st.

Relevant data show that French consumers are actively buying online, while traditional stores are suffering from multiple factors.

Analysts believe that online shopping will further challenge the traditional entity store sales mode.

According to the French Fashion Institute, the first two weeks after the start of the summer discount season,

And sales of textiles (excluding telemarketing and online shopping) increased by 4% over the same period last year.

Data released by the Paris Business Association showed that the sales volume of large shopping malls in France increased by 8% over the same period last year, while the sales volume of large shopping malls in Paris increased by more than 10% over the same period last year.

The sales volume of shopping malls is mainly driven by famous brand and tourism shopping, while the growth rate of other stores is only 3% to 8%.

This year's sales in the discounted quarter fell 6% last year, and this year's performance has been gratifying to some of the industry.

However, some analysts believe that the sales growth rate of 4% in the discount season can not be satisfactory. This data even means that there may be a decline in the whole year.

The French clothing market has shrunk last year, shrinking by 4.8% in the first half of this year.

For this result, the Paris Association of industry and Commerce said that due to the economic crisis and rainy summer this year, plus the election year this year, most consumers in France were waiting for money, resulting in the sale of physical stores in the discount season far from expected.

In contrast, e-commerce and telemarketing show great potential for growth.

Sales of e-commerce in France rose by 20% over the first 4 weeks of the summer discount season, up 10% from a year earlier, according to figures from the French Federation of e-commerce and tele marketing.

The average consumption of Internet users also increased from 109 euros per person last year to 113 euros this year.

About 47% of French Internet users choose online shopping in the discount season, an increase of 4 percentage points over last year.

Sales of some well-known online shopping websites in the discount season increased significantly, for example, the sales volume of comprehensive shopping website PriceMinister increased by 66%, Spartoo website grew by 40%, and Brandalley increased by 32%.

According to PriceMinister, these data indicate that online shopping is very popular with French consumers and has threatened traditional sales patterns.

Paris Business Association survey shows that 54% businesses also believe that online shopping in the discount season to the traditional sales mode to form a competitive situation, and online shopping advantage is obvious.

The practice of discount sales in France can be traced back to 1830.

After opening the first large shopping mall in Paris, French businessman Simon Manuri found a large backlog of stock. He decided to reduce sales in two seasons in the summer and winter.

This practice was then retained.

France began legislation on the break season in 1906.

In 2008, France promulgated the economic modernization act, and finally decided to set up a 5 week discount season in summer and winter respectively.

In addition, each store can choose two weeks or two times a week for other forms of free discount sales promotion (also known as "floating discount activities"). Discount products mainly involve clothing, shoes, bags, luxury goods and so on.

The discount season became the golden period for French people to spend their shopping.