Olympic Dragon Wear Popular Anta Jinjiang Headquarters Interview Ding Shizhong

In August 6th, Anta's stock price soared, reaching 17.5% at the close, leading the whole sporting goods sector to go against the market. Under the background that China's sporting goods industry is facing great challenges, it can not be said that it is a miracle.

The industry believes that the good performance of Anta in the capital market is closely related to the perfect performance of this Olympic Games in London.

In addition to providing "champion dragon clothing" for Chinese athletes in the Olympic Games, Anta also demonstrated the sporting goods leader of China through a series of cooperation with the Chinese Olympic Committee, International Olympic Committee and CCTV. brand Great potential for development.

Yesterday, reporters at Anta headquarters in Jinjiang interviewed Ding Shizhong, chairman of Anta sports board.

"For more than 20 years, I have been on numerous podium, I have never been proud of it, this is the first time!"

Reporter: four years ago, the Beijing Olympic Games Chinese Olympic athletes are also wearing the internationally renowned brand of the award dress. Now the London Olympic Games, you see at the scene, Sun Yang, Lin Dan and other Chinese athletes wear Anta champion dragon clothing station on the highest podium, what's the different feeling inside?

Ding Shizhong: I am a sporting goods company. It has always been my dream to make Chinese Olympic champions wear Anta's award dress. This time I finally realized it in London. I am proud of my heart. This is my first pride.

In the past 20 years, I have been on all kinds of podium, but I have never felt so proud. Anta has been a top 100 taxpayer in Fujian for several years. I am not proud of the amount of tax paid by many state-owned banks. This time in London, when I saw the Chinese sports athletes in the highest podium on the champion dragon clothing station, I really felt proud and proud of our Chinese people.

"After passing through the champion dragon suit, many people told me that this is the best award dress the Chinese delegation has ever had. I think this is the best reward for Anta itself.

Reporter: external media evaluation said that in the London Olympic Games, China's champion dragon clothing is the most eye-catching equipment, becoming the focus of world attention. How did Anta do it?

Ding Shizhong: don't look at it. It's just a champion dragon suit. There are many ways to it. On the choice of fabric, we should give full consideration to the weather in London, the habits of the athletes and so on. The temperature in London is only sixteen, seven degrees Celsius, and it often rains. So this award dress must be done in waterproof and thermal insulation. In addition, the fabric used in the award dress is an environmentally friendly recycled fabric made from raw materials produced by advanced recycling technology. It is a fabric that is more conducive to environmental and ecological protection. Therefore, champion dragon clothing is also one of the most environmentally friendly Olympic costume awards in China.

Technical performance indicators should be done, and Chinese elements should be highlighted in the design. The main color system of the clothes should highlight the standard colors of the Chinese national flag; with the auspicious cloud pattern on the collar, it will continue Beijing and London; the core element is the Chinese traditional "dragon" concept. Our designer and the famous calligrapher, Mr. Zhang Zhen Yi, have presented an Oriental giant dragon in the form of Chinese calligraphy on the award dress.

All kinds of difficulties test Anta's all-round ability. But to our delight, the champion's dragon clothing is undoubtedly successful from the outside reaction. After crossing the champion's Dragon suit, many people told me that this is the best award dress the Chinese delegation has ever had. I think this is the best reward for Anta itself.

"It's hard to say what the Olympic marketing has brought to Anta. In fact, all marketing activities are a process of brand sedimentation. In the past four years, our cooperation with the Chinese Olympic Committee is very happy. For the Anta who is committed to building a century old brand, we will continue to carry out Olympic marketing in the future."