Sponsor Of London Olympic Games

In the London Olympic Games, Liu Xiang failed to finish the match in the preliminaries, and his sponsor responded quickly. The ad copy of a sponsor was changed to "even if there would be nothing, who would dare to go, and who would dare to fall..."

Wearing "Heng Yuan Xiang"

Unveiled at the opening ceremony, stepping on the "Anta" into the arena, then taking off "Anta", exposing "Lining" or "Adidas" and "Nike" to compete.

In the Olympic Games, athletes are also competing for sponsors.

A few minutes after Liu Xiang retire, sponsors advert "to accompany you to the finish line".

Before the London Olympics, Liu Xiang had a total of 17 sponsors, including sports brands, computers, banks, beverages, cars, clothing and so on. His status and influence were directly related to Yao Ming at the peak.

The interests of sponsors and athletes are tied together.

In response to various situations, sponsors have also made adequate preparations.

"Who dares to come to the top of the summit, even if the body is hurt, the heart is unwilling.

Let 1 billion 300 million people use one foot to accompany you to the finish line.

After Liu Xiang returned from the competition, one of his sponsors published the slogan in a few minutes on the Internet to express his support for Liu Xiang.

According to media reports, both Nike and Erie indicated that they had already made preparations for Liu Xiang's failure to win the championship and had many plans.

The head of Nike's public relations team said that cooperation with Liu Xiang will not be suspended this year, and they will still have a series of follow-up cooperation.

At the same time, he denied the rumor that Liu Xiang was kidnapped by advertisers before he took the offensive. "Those are all conspiracy theorists."

A person in charge of the public relations team admitted that they had made many plans before the Liu Xiang competition, and this time, it was one of the copywriters who were able to quit Liu Xiang's match because of injury.

At this Olympic Games, their marketing plan for Liu Xiang was originally "great to live". They did not care about winning or losing. According to the original plan, no matter whether Liu Xiang won the championship or not, they would celebrate three consecutive Olympic Games for him.

Olympic Games as a sponsor "casino", Boulter and Sun Yang are rising again.

According to a data released by the magazine in July, Boulter is the No. seventh "gold sucking figure" of all the London Olympic athletes, whose total income in the past year was US $20 million 300 thousand.

The ones in front of him are Roger Federer (tennis, 54 million 300 thousand dollars), Lebron James (basketball, 53 million dollars), Kobe Bryant (basketball, 52 million 300 thousand dollars), Maria Sharapova (tennis, 27 million 100 thousand dollars), Kevin Durant (basket ball, 25 million 500 thousand dollars) and Carmelo Anthony (basketball, 22 million 900 thousand dollars).

Max Maxson, Australia's famous sports agent, said, "Boulter's value on the track is worth 2 million dollars per second. In the next year, it will be easier to make money."

Before the Beijing Olympic Games, Boulter was only one of the many poor Jamaica boys, with only one regular sponsor, and only a "guarantee contract" for training.

But since then, Boulter has risen sharply and has become the envy of the sponsors -- Swiss watches, cars, telecom operators...

In the Chinese delegation, with Sun Yang winning the two gold medals of the 400 meter freestyle and the 1500 meter freestyle, his personal values also rose all the way. Even the media predicted that he would shoulder Liu Xiang and become the "one brother" of the Chinese sports delegation.

Sun Yang's current endorsement businesses include Erie, Nike and so on, and it has been revealed that a number of brokerage firms have sent people to Hangzhou's hometown of Sun Yang to discuss the matter of signing contracts.

Some big brands have already aimed at Sun Yang, and have begun to talk about commercial endorsement contracts. "Sun Yang" has even been snatch for two words.

With the sponsors' money, athletes need to be cautious.

As the saying goes, "the short hand and the soft mouth of others," the sponsors' money is not so good.

After signing the contract, athletes must be vigilant at all times to protect the rights and interests of sponsors.

Federer, the evergreen tree of the tennis world, has about 20 commercial endorsements over the years, covering many fields such as clothing, racket, jerseys, food, automobiles, luxury goods and so on, ranking the first among all tennis players.

With many contracts, there are many restrictions.

In order to protect the rights and interests of sponsors, Federer's words and deeds must be cautious.

It was revealed that one of the reasons why Federer did not serve as the flag bearer of the Swiss delegation was that the clothing sponsor of his endorsement had clashes with the costumes of the delegation. In the end, he could only decline the invitation of the Swiss delegation.

Liu Xiang had encountered such an experience.

Look at the photos of several of the ultimate torchbearers during the Shenzhen Universiade. Careful people can see that Liu Xiang's clothes are a little different from other torchbearers, and on his right chest is a clearly marked Shenzhen Universiade logo.

At that time, the organizing committee invited Liu Xiang to be the main torch bearer of the Universiade, and Liu Xiang was delighted to go.

He was stunned when he got the torchbearer costume, because there was a huge sponsor sign on it, which was in conflict with his endorsement merchant, so he could only take the emergency treatment described above.

Sponsors' preferences

Let sports teams "uneven between rich and poor"

There are three main ways to make money for China's Olympic legion, one is to become a partner of the Chinese Olympic Committee, the two is to sponsor different teams, and three is to excavate individual players and sign cooperation agreements with them.

According to incomplete statistics, China's Olympic delegation has won 31 types of projects, including 62 sponsors at home and abroad. Among them, there is also a unique sponsor, Inner Mongolia Erdos city government.

In contrast, the preference of sponsors is obvious.

For example, the hottest Chinese men's basketball team has 19 sponsors, and at least 4 sponsors, such as archery, trampoline, rhythmic gymnastics, wrestling, weightlifting, modern five, triathlon, rowing, women's water polo, synchronized swimming and so on.

Advertisement tattoo for athletes

Adhesive tape is required.

"Business sponsorship is the only way we can guarantee training.

"We want to continue our Olympic dream, which is the only way out," said Nick Simonds, the famous American runner. "Every time I interviewed, I mentioned sponsors, because without their help, there would be no me today."

However, according to the fortieth provision of the Olympic Charter, "no participant, coach, trainer or official who participates in the Olympic Games can not make himself, his name, pictures or sports performance be used for advertising purposes unless he is approved by the Executive Board of the International Olympic Committee."

Nick carved a piece of advertising on his left arm as a temporary tattoo and sold it to an advertising company at a price of 11 thousand and 100 dollars.

According to the International Olympic Committee regulations, Nick must cover the tattoo with white tapes during the competition.

"This is too unreasonable."

Nick complained, "they tried to control the parts that belonged to my body."