Cultivate Their Luxury Brand And Narrow The Price Difference Between Inside And Outside The Luxury Goods

Top brand cosmetics clothing Luxury watches, even luxury cars, yachts, and private aircraft, once considered high and impossible, are now gradually entering the Chinese life. In the past 30 years, the rapid development of China's economy has made it necessary to pursue higher quality luxury consumption after meeting the basic material needs.

But Chinese people buy it every year. Luxury goods Almost half of them are in overseas markets. At present, China is in urgent need of expanding domestic demand. How can we keep luxury consumption demand in China and how to cultivate China's own luxury brands?

　 Cross ocean crossing "luxury" luxury goods

Yi Shaohua, an associate researcher of the Chinese Academy of Social Sciences's Financial Strategy Research Institute, told our reporter that with the increase of economic growth and income level, the attributes of commodities will change. Nowadays, people's demand for everyday consumer goods is no longer satisfied with basic use functions. Luxury goods that reflect the added value of quality of life, brand value and social attributes are being sought after. Luxury goods that once were high and beyond are becoming daily necessities for many people. Today's luxury goods may become tomorrow's necessities. To a certain extent, luxuries become necessities are the performance of economic level and welfare.

However, such a large luxury consumer group is increasingly keen to go overseas to "Taobao". London Olympic Games During the period, the British media created the term "Beijing pound", lamenting the strong luxury consumption ability of Chinese tourists. Yi Shaohua said that because the price of luxury goods in China is much higher than that abroad, it is usually 30%-40% higher than that in Europe, America and Hong Kong and Macao. Therefore, many people choose to buy large quantities of luxury goods abroad, and Chinese luxury goods abroad have ranked first in the world.

Under the current "steady growth" economic situation in China, the domestic luxury consumer market can not attract consumers. Consumers have to choose cheaper overseas markets to consume. This is not only conducive to expanding domestic demand, but also to the luxury goods industry. China's luxury brand creation and development will also be adversely affected.

　　 Price reduction to attract "return" customers return

The price is obviously the most direct factor causing Chinese people to go overseas to buy luxury goods. On the one hand, due to the high price of imported Brand Company, the price of domestic imports is high. On the other hand, the import tariffs, excise taxes and various taxes and fees in the circulation sector make the difference between the prices of the mainland and foreign countries quite different.

"Our country is in a critical period of expanding domestic demand, and relevant departments have issued various policies and preferential measures to promote consumption." Yi Shaohua said that we should seize the opportunity to reduce domestic luxury prices and bring huge amounts of overseas luxury consumption back to China.

First of all, we should adjust the scope of luxury tax collection, appropriately reduce tariffs, change taxes according to category, classify taxes according to the CIF price, reduce tariffs on clothing, food, bags and other general luxuries, and continue to impose high taxes on high-end luxury goods to regulate consumption. Secondly, we should lower the categories of taxes and fees, lighten the burden of enterprises, and improve the welfare of consumers.

Yi Shaohua suggested that we could also refer to the practice of establishing duty-free shops in Hainan, and consider the pilot projects in other economically developed provinces and cities, opening up duty-free shops in China, and raising the tax-free threshold of 5000 yuan in Hainan at the same time.

In addition, the Chinese luxury goods transaction and the gradual rise of China's luxury e-business have become an important market to attract luxury consumption. We should also focus on the standardization of the market, and strive to solve the after-sale service problems such as difficult maintenance, high price and few maintenance points.

　 Cultivate your own luxury brand

In recent years, influenced by the financial crisis, luxury demand in developed countries such as Europe and the United States has generally shrunk. Most of the luxury goods have been promoted in the countries outside China. Only the Chinese market has not cut prices, but also shows blowout growth. It is precisely the Chinese consumers who have given the international luxury industry the two prosperity.

The "2011 China luxury report" points out that the rapid growth and huge scale of China's luxury market will attract more international luxury brands to China. On the other hand, it will also provide opportunities and challenges for Chinese brands. Fierce market competition will lead them to learn from advanced market experience and learn better management methods at a lower cost, so as to foster strengths and circumvent weaknesses and move towards the international market.

Yi Shaohua also believes that the current Chinese luxury consumption concentration is very high. Foreign brands While China has fewer luxury brands, it is particularly important to cultivate Chinese brands. The development and expansion of China's luxury goods industry can not only expand domestic consumption, but also increase employment and promote the development of tourism and other related industries.

"The European debt crisis has provided an opportunity for Chinese enterprises to" go out ". Yi Shaohua suggested that domestic enterprises should be encouraged to participate in the stock market and acquire foreign luxury Brand Company, so as to cultivate outstanding enterprises. Designer As well as luxury management and management personnel, it will give more consideration to the needs of Chinese people in product design, reduce the cost of brand promotion and all kinds of import links, and reduce the presupposition profit at the same time, so that the retail price of luxury goods will be in line with international standards.