Quanzhou Shoe Enterprises Export Is Not Optimistic, Technology Is The Breakthrough Point.

At present, orders are mainly from Canada, the United States, Mexico and other countries, too many orders, and even too late to deliver. In the newly opened Japanese market, the customer has proposed two air freight charges for himself, hoping to arrive as soon as possible. Recently, reporters visited the Quanzhou Taiwan Investment Zone Shengda light industry company learned that the first half of this year sales volume grew 49.2%.

Data show that this year's overall export situation is not optimistic, before July, Quanzhou exported 6 billion 560 million US dollars, an increase of 7.3% over the same period last year. Some enterprises have contracted the situation of shrinking orders, but many enterprises have achieved good results in terms of product innovation and market development.

　 High technology to increase added value of products

And most shoe manufacturers in Quanzhou Gym shoes Different, Shengda mainly produces special function shoes, such as piercing, fire-fighting, and oil resistant. In the workshop of the company, Qiu Zhaoyang, the chairman of the company, told reporters by picking up a new product that they developed. "Don't look at it thin and almost transparent. It is no problem that this shoe material is pushed over by a car." In addition, according to him, although kitchen shoes are common, their skid resistance has always been a headache for global shoe manufacturers. Through the innovation of shoe materials, Shengda has developed special kitchen designs. Non skid shoes People can wear it on the stainless steel plate with 45 degrees of peanut oil. The order came into operation in April.

"Now many Export shoes The average pair is only a few dozen yuan, but we can sell US $more than 20 per pair, which is more than 100 yuan. In Canada, the price of each pair of shoes is between 100 yuan and 120 Canadian dollars, and the price is similar to that of the local shoes.

Emerging market as an important breakthrough

In order to expand market share, enterprises have also increased the development of emerging markets while stabilizing traditional markets such as Europe and the United States.

Analysis of the industry, from the first half of this year's export situation, the performance of different markets is different, some traditional market downturn is more obvious, and some emerging markets have obvious improvement. South America and Russia are relatively stable, while Japan, Africa and Southeast Asia are growing faster. In fact, this is reflected in the first half of this year's foreign trade data: exports to the export market, the growth of ASEAN exports also reached 4, Oceania, the Middle East, Africa and Latin America and other emerging market export growth continues to remain above two figures.