Anta, PEAK, Lining, The Olympic Games Ended In Collective Defeat.

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At the London Summer Games held before, athletes from all over the world fought hard on the field, and the major brands also had a fierce competition outside the field. In all sponsors, the competition for sports brands was more intense.

Among Chinese companies, Anta listed in Hong Kong, PEAK sports, Lining and 31st degree have been working on sponsorship of sports equipment.

However, due to the overall performance is not ideal, in the medium to long term, these stocks have not been seen in the market.

Attack everywhere

The official website of the Chinese Olympic Committee shows that there are 8 partners of the Chinese Olympic Committee, namely Heng Yuan Xiang.

, Erie, Sina, BMW, Hilton honors, Moutai and COFCO; the sponsor is Amway, Nutrilite, and 3 suppliers, respectively, are "La Sha", "CE le" and "Sinop".

According to statistics, with the support team or team members, there are 61 domestic and foreign enterprises sponsoring the Chinese Legion in London Olympic Games, including 29 listed companies and one quasi listed company.

In addition, there is also a unique sponsor, the Ordos City Government in Inner Mongolia.

Among many brands, domestic sports brand competition is particularly fierce.

Hong Kong share listed companies such as Anta, PEAK sports, Lining and 31st degree are also athletes.

As the main carrier, set off a brand war.

For example, Anta, as the highest level strategic partner of the Chinese Olympic Committee, provides exclusive Chinese national team award dress. Besides, Anta also provides all Chinese costumes except for formal costumes and competitive wear, including sports coats, short sports T-shirts, sports pants, and sports.

And so on.

The Li Ning Co of the former Chinese Olympic Committee provided the competition clothing "red scale" series for the 5 Olympic teams of national gymnastics, shooting, diving, table tennis and badminton.

PEAK also sponsored 7 national teams.

XTEP, a listed company's XTEP, sponsored the US sprinter Gatlin.

Gatlin won the 100 men's third Olympic Games in London.

"Rising star" in sports brand

It provides competitive clothing for 6 national teams, such as hockey, modern five, bicycle, softball, handball and triathlon.

In addition, Sun Yang signed a sponsorship agreement with Chinese swimmer.

Not only sportsmen, but also the Olympic news reporters of CCTV sports channel.

In addition to local sponsors, Adidas, a German listed company, has sponsored 13 Chinese women's volleyball teams, Chinese men's and women's Tae Kwon Do teams, Chinese men's and women's fencing teams and so on.

Nike, a listed company in the US NYSE, has sponsored 7 Chinese sports teams, including China national basketball team, weightlifting team, wrestling team, track and field team, tennis team, archery team and beach volleyball team.

In addition, Nike signed a sponsorship agreement with Liu Xiang, Li Na and other star athletes to design competition equipment for them.

With Li Na's early exit in the first round, Liu Xiang was disappointed when he fell off the match.

Performance is worrying

At the height of the London Olympics, some sponsors' stocks also showed signs.

In August 6th, Anta sports in Hongkong surged more than 17%, and Lining rose 12.15%, 331 degrees, PEAK sports and XTEP international also rose by more than 5%. In August 9th, the above stocks rose again.

But the performance is not optimistic, so that the rise of related stocks can not be sustained.

For example, Anta's semi annual report in 2012 showed that the company achieved net profit of 770 million yuan in the first half, down 17% from the same period last year. Anta's quarterly report shows that the three major businesses of the company have declined to varying degrees, of which accessories business revenue has dropped 15.9% compared with the same period last year, footwear and

Revenue fell by 12.3% and 10.6% respectively.

PEAK sports released its interim results announcement in August 21st, saying that as of June 30th, equity holders should account for 240 million yuan in profits, down 43.35% compared to the same period last year, and the turnover was 1 billion 610 million yuan, down 28.50% from the same period last year.

Guoxin Securities (Hongkong) issued a research report, pointing out that in 2012, it was very difficult for the domestic sporting goods industry, facing serious sales decline and inventory backlog problems. It was predicted that the mid term performance of all sports brand manufacturers would decline significantly, and the industry profit margins would not become stable until 2014.