The Development Of Han Style Clothing In Crevice Needs Great Creativity.

"Han school is hopeful."

In an interview with reporters, he talked about the development of Han style clothing, and Liu Shuren was full of confidence.

Liu Shuren, 43, is Wuhan.

Chairman of the chamber of Commerce and chairman of Yuan Tian clothing, in 1993, he was only 23 years old and he began to set foot in the garment industry for 20 years.

"Han style clothing is growing up in the cracks of the market. If you want to further expand, you need to have big ideas, and you can no longer treat it as a traditional industry."

[status quo]

Those who can't afford to buy cars can't afford clothes.

A few days ago, Mrs. Zhang from overseas returned to buy a Han made women's clothing in the shopping center of Wu Guang and Asia trade. After visiting several stores, she sighed deeply: how are the five or six brands of Han style clothing such as the red man, Yuan Tian, and "Le Mei"?

This is not the case. According to the ranking of the top 60 women's wear released by China's clothing industry association at the beginning of this year, Han style clothing accounted for nine seats: cat people, red men, Yuan Tian, Taihe, Bai Wei Ya, Zi Yan, Futian, Rong Rong and Kang Li.

"Nearly 1/6 of the top 60 brands are Han school."

Li Qunbao, Secretary General of Wuhan clothing trade association, said that this proportion is the highest among all provinces and cities in the country.

But the road to revival is not smooth, or even difficult.

"People who can't afford to buy cars can't afford to buy clothes."

In recent years, Wuhan merchants upgrading year by year has become a strange circle in the development of Wuhan's department stores. After upgrading, the price of goods is on the "top grade". This is why consumers feel that the Han faction is declining. The data from the China Clothing Industry Association show that the main reason for the revival of Han school is that, on the one hand, some shopping plaza in Wuhan blindly pursue high-end and luxury brands, while on the other hand, it is a brand lacking Han style clothing.

Although nine enterprises in Wuhan entered the top 60 national women's clothing in 2011, compared to the data of more than 200 garment manufacturers in Wuhan and more than 200 above the scale, they are only few and far between.

"Han faction must not follow the wind to make a luxury brand."

Although Han style clothing is in Wuhan

It is cold, but in Liu Shuren's view, the brand that takes the route of scale and the route to pursue the general happiness index is the root of the development of Han school.

As the founder and head of Yuan Tian dress, Liu Shuren has been practicing happiness and fashion.

"5-10 years later, consumers will become more rational," he said. "This kind of face consumption will gradually return to reason in the future. At that time, this mode of upgrading and pursuing high-end consumption will be difficult to continue. Instead, it will be a happy fashion."

[dilemma]

It is difficult to grow up as a traditional processing industry.

"Now many people in the society think that the clothing industry is a traditional industry, which is actually a lack of understanding of the clothing industry."

Liu Shuren said that the understanding of the clothing industry can be divided into three aspects, one is the processing industry, that is, people's OEM; the second aspect is fashion, which needs to create its own fashion brand; the third aspect is the luxury brand.

In these three aspects, except for the first category of traditional manufacturing and manufacturing, the other two aspects need great creativity.

"The clothing industry itself is a culture, fashion and creativity as an industry, both in the design of clothing, or in the promotion and marketing of brands need great creativity."

In fact, these three aspects need to be gradually improved in the development of Han style clothing.

Unfortunately, the Han style clothing has been positioned as a traditional processing industry in the process of growing up, and has not been included in the category of creative industries.

"The development of industry needs the process of cultivation."

Turning to the development of the Han style clothing industry, he said that the Han style clothing was explored and developed from the beginning to the end in the market environment.

If we can get support, guidance and promotion from relevant government departments, we believe that the pformation and upgrading of Han style clothing can go up to a new level, and it is expected to grow into another one hundred billion industry in Wuhan.

It is understood that at present, the output value of Han style clothing is only more than 40 billion yuan. The output value of the related industries, such as textile, cloth and buttons, is only a matter of time.

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[prospect]

The development of Han school needs industrial clusters.

"In the past 20 years, we have been under capacity."

Speaking of the development and current situation of Yuan Tian, Liu Shuren said, "we are not processing enterprises, we are women's fashion makers."

In fact, in recent years, the leaders of Han style clothing, including yuan Tian and red men, have built factories in different places in order to expand their production capacity. For example, Yuan Tian set up factories in Xianning, and the red men set up factories in Xiaogan. The main purpose is to expand their capacity.

But even so, Liu Shuren is worried about the shortage of capacity: it is difficult to choose a good OEM brand in the local market.

"Processing services also need to create brands."

He said that the clothing industry in Wuhan is relatively weak, and believes that there is no brand for other people to do OEM and OEM.

"This is a big mistake, and the industry can also have its own brand. For example, the familiar Foxconn is actually a foundry, and it is the king of foundry. Can you deny that Foxconn is not a brand?" Liu Shuren asked.

"Some of the small and medium-sized enterprises in the Han style clothing industry can consider being a foundry brand."

He said that the development of Han style garment industry needs division and cooperation, bigger and stronger.

"To form a resource that can affect the national garment industry, we need to actively promote industrial clusters."

He said, "we hold high the banner of Han style clothing not to obliterate individuality, but to publicize individuality and develop together to form a Han faction industrial cluster."

In fact, Liu Shuren and other Wuhan clothing trade association's concept has gradually become a reality.

In the second half of this year, the 14 member units of the Wuhan clothing trade association jointly invested 100 million yuan to start the establishment of the Han faction business exchange investment Limited by Share Ltd.

The company has three main objectives: to build a "city", which is to set up an upper and lower reaches of the Han style clothing industry, to form an industrial cluster; secondly, to form "one street", mainly by selling the Han style clothing. It can draw on the factory shop, the experience shop or the theme shopping city to display and sell the Han style clothing as a window for the "outward Exhibition" of the Han style clothing, and the third is to form "a cloud", which refers to the development of e-commerce.

That is, to expand the influence of Han style clothing through online stores or online shopping malls.

Han school

The industrial pfer is very urgent. Hanzheng Street is moving out, and Han style clothing enterprises are also moving out. "

Liu Shuren said that it is imperative to make bigger and stronger Han costume and form industrial clusters, so that the advantages of Wuhan's nine provinces will become an economic advantage.

It is understood that the Wuhan clothing trade association has begun to choose the location of industrial clusters, and Hankou, Xinzhou, Honghu, Hong'an and other places have been included in its inspection.