Women In The Workplace Have A Huge Impact On The Electricity Supplier.

What kind of shoes do you want to wear if you are the office worker who drives the bus at three o'clock?

If you are in danger, what kind of shoes do you want yourself to wear?

If you are traveling, what kind of shoes do you want to wear?

Career women in the subway:

Everywhere

Throw away the aura of fashion, ride the realistic intercontinental train, flat shoes, and never compete with each other, but they will never get out of our heavy life.

In 2012, women, whether they are students or professional women, may be ignited by a fire. No one can control the love of flat shoes.

A glimpse of the corner

In fact, danger is unpredictable, so for those who are faced with difficulties,

The style is also a daydream.

But for office workers who live in the city to catch up with subway pportation, wearing flat shoes has become a common understanding, especially those who love beauty and hate sky high.

Walking in the streets and alleys of Beijing is a world of flat shoes. Even if the sole is thick, there is a common feature: the bottom is flat.

At first, the author went to the street with doubts and recalled the dribs and drabs of the city that he started alone at the beginning.

Chilly chilly, because I do not know the style of a city, a pair of high heeled shoes that are comfortably high, walking in Beijing East Road in the cold wind, the sensitive heart is suddenly touched by the pace, run and dribs and drabs of the whole road: almost no one wears high heels, but I only take a conspicuous look.

The end of the day's work, the author only a faint smile, "this city, this rhythm of life, flat shoes are really suitable."

Suddenly discovered that the flat shoe has another position in the real life.

One person, one story

I met a girl who was floating in the north. Her story made me feel the great existence of flat shoes.

She was once a university enlisted officer, and the age of cardamom had just come to an end. She went all the way to this strange and undirected city. With the worst preparation, she put on the first pair of high-heeled shoes in order to add some points to herself when she was applying for a job.

She said, "I am not very tall, but I still want to give myself a bonus when I am looking for a job."

Speaking, pointing to a pair of cream colored Daphne mouths on the shoe rack.

In fact, it is only five centimeters tall.

Of course, this is nothing compared to women's fashion shoes and other styles of high-heeled shoes.

"Because looking for a house and looking for a job, sometimes it is really busy that others can't imagine, so busy that they have no time to choose a pair of shoes that are comfortable for themselves. These shoes are busy shopping online, and logistics is also good."

"Actually, I'm very satisfied with the shoes, but that's not suitable for me to wear to work.

If you dress occasionally to work, your feet will be very painful for a day.

It's also very inconvenient to travel. I can only regard her as an ornament to attend important activities rather than a necessity for life. "

Living in Huilongguan East Street, she just started to work. There was not much balance, but she could not rent a comfortable house, but she could not live in a comfortable house, but she could make a living. She had to walk twenty minutes on her way to the subway station and forty minutes' subway every day. In fact, it was not much for most young people. The only common feeling was that the road was too long, the pace of life and work was too fast, and the world of high heeled shoes was destined to be difficult to access to us on the way to work, instead of a pair of distinctive flat shoes with distinctive characteristics.

Because the pursuit of young songs is loud and clear, because near the fashionable fashion, because of the integration of the urban life, today's urban women will have at least one pair of their own brand shoes, but in fact, online shopping and group buying shoes have quietly occupied the "economically applicable women" purchase of the best choice.

One data, one choice.

Yesterday saw such a group of figures: in the shopping cart to a supermarket, more than 60% of the population were retired elderly people. Of these groups, about 80% were women; in the entrance of a supermarket, women accounted for 60% to 70%; at the entrance of a shopping mall, the total number of women was 70%, and the highest was 80%.

Of course, women's consumption occupies the dominant position in the market.

In the night market, shopping malls and department stores, women's shoes and clothes are everywhere.

In the increasingly mature consumer market, women gradually occupy the absolute dominance of the consumer market. The huge number of Chinese female population guarantees the huge capacity of the female consumer market, and women do not take the heavy burden. The large expenditures from small objects to houses occupy absolute consumption dominance.

Another survey data report shows that, on the whole, the highest proportion of casual shoes is the most frequent purchase of women's shoes, followed by formal shoes and very few consumers often buy boots.

Among them, more than 50% of the consumers usually buy 2~4 pairs of shoes every year, and two pairs of shoes for every four pairs of women in office workers are flat shoes. And with the increase of the "consumption level" which is now called the economic bubble, the average cost of buying flat shoes for every woman is about 1000 yuan each year.

Such a huge consumer group, such a high amount of consumption, corresponds to a prosperous consumer market.

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In fact, shoes were only twenty years ago as a tool for heating and protecting the body.

In the past twenty years, we have achieved an epoch-making trend and trend.

Later, shoes became a fashion pursuit. "Fashion" is the most popular "women's shoes" element. It brings the special characteristics of the "season" and the tremendous business opportunities generated. This year, what is popular is what we talk about in the streets and lanes.

Nowadays, the division of differentiation and the inexplicable and subtle change make people symbiosis with the belief that they are required and honored to enjoy the noble service.

So popularity is no longer the only topic. More added value makes women's choices tend to pursue individualized differences. They have a more rational view of consumption, paying attention to value rather than price. They admire taste instead of brand, and enjoy it instead of enjoying it.

In the future, is it a step by step or avoiding disadvantages? This is an unknown area.

But the fashion trend is always the style of women's shoes market.

There are 650 million women and 370 million families in China. The huge population base of Chinese women guarantees the huge capacity of the female consumer market.

"Without women's consumption, more than 80% of consumer company will go bankrupt; without women's online shopping, 82% of Taobao brands will no longer exist; without women's curiosity, more than 70% of new products will not be tried; without women's interest, Haagen Dazs and cinemas will mostly close."

This is the typical market for women.

The sharp contradiction between "stock pressure" and "personalization" of shoes will also become the topic of discussion.

But in the future, there is still room for development in the publicity of the "personality" of the flat shoes.

One way of life, one way.

The Institute of public opinion of Renmin University of China has conducted a special investigation on the concept of life of urban women in 5 cities of Beijing, Shanghai, Guangzhou, Hangzhou and Shenzhen.

The survey results show that: 73.1% of the first consumption motivation of urban women in China is the pursuit of individuality: "can things display their own distinctive tastes"? 4.8%, consider whether the things that are bought will be praised or envied by themselves; and consider whether "buying things are popular nowadays" is about 30% of the total number of urban women in China.

It can be seen that modern urban women tend to show off their personality and show off their consumption.

With so many indicators, where is the "Rainbow Paradise" for women's footwear market? When the supermarket and the commercial buildings are replaced by you in the workplace, when the construction of the department store can not keep up with your increasing consumption consciousness, when you are tired of rushing your heart and mind, when the money in your pocket is not much apart from the rent, who will you choose for shopping malls and online shopping?

In the past, Chinese women were more used to shopping in physical stores. Nowadays, the proportion of women in online shopping is more than 90%.

44% of the women in the first and second tier markets and 23% of the three line market women are shopping online.

In the past year, the average annual online shopping cost of women in the three line market was 1757 yuan, which was only 339 yuan lower than that in the first and second tier markets.

China has a vast territory, and its assets reach the middle class and above.

However, many large brands and international brands have limited capacity to shop, which can only be found in some big cities.

However, e-commerce breaks the geographical limitations for marketers and meets the needs of consumers across the country.

In China, nearly 90% of broadband access rates provide a solid foundation for the rise of e-commerce.

Credit Suisse expects that the total volume of e-commerce pactions in China will reach 27030 billion yuan by 2015, accounting for 6.7% of the total retail sales.

The prospect of online shopping is not optimistic.

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The "Daphne massive layoffs" incident has attracted widespread attention recently, especially after the 3 executives of the electronic business department were dismissed from the lecture.

Traditional clothes and shoes enterprises have become a hot topic for e-commerce.

But what we can see very clearly is that "it is not the opening of a shop on the Internet that means entering the electricity supplier."

The most important thing for an electric provider to succeed is to give customers an experience of buying communication.

If the brand of the enterprise is just to use the electricity supplier as a platform to sell goods at a low price, consumers will rush to it in a short time.

However, at present, with the increase of commodity inventory and the increase of discount rate, the price of the electricity supplier will not necessarily have a price advantage over the physical store.

Coincidentally, the bosses of well-known enterprises have also made a lot of complaints earlier, "the road of electric business is not far away".

Not necessarily, when the Internet more and more occupy people's life, multiple choice, comfortable environment, convenient purchase more and more become a trend, failure and merger can not adapt to the development trend of the market, of course, this is to the extent that there are more products "design research and development" line, loyal to consumers' preferences, design to make consumers loyal preferences, very difficult, very seasonally strong, but the chances of success are high.

Enterprise "onlookers"

For shoe companies, the personalized design of flat shoes should conform to the trend of the market.

When the financial crisis and the economic crisis are coming, there is a kind of consumption that is always the same. It is "shoes" - the necessities of human beings. There is a kind of consumption that is advancing bravely. It is still "shoes". Inflation has not only increased prices but also increased the aesthetic level and consumption level of urban professional women. Modern urban professional women no longer pursue noble dignity and glory as much as they used to pursue. They are more comfortable and elegant. High heeled shoes are largely shelved on the way to work.

We highly value the positioning of Guangzhou Zhen Lu: "subverting popularity, insisting on experiential publishing, guiding Chinese women and creating personalized fashion needs.

With the combination of cultural details and exquisite workmanship, create fashionable and elegant blend and store, let smart women live up to their fragrance, let romantic women be enthusiastic and bold, let beautiful women full of colors, let ordinary women shine! "Even if it is new strength, that is to say, one day, if she does not have confidence to continue to" innovate "this need accumulate thick things, we should also be gratified by such a sense of breakthrough.

In the final analysis, it is a commonplace problem, but perhaps from a different perspective, the market of flat bottom shoes may have more business opportunities than generation processing.

In the field of high technology, men appear in the role of developers, while women are mainly users of new products and new equipment.

The enterprises and electric providers who are sensitive to fashion may have been aware of the market of flat shoes, but the confusion of positioning also made the flat shoes less natural and graceful.

Urban career women gradually become the best in the market. Compared with men, they pay more attention to taste and personality.

Just a pair of shoes that are not very heavy on the feet, "just" personalized design, selective trial and mass production, if seize the opportunity, will enable the enterprise to win a huge market share.