Central China'S Largest Sexy Fashion Intimate Clothing Research And Development Base Laying Ceremony Was Solemnly Opened
At 10 a.m. on September 23, 2011, accompanied by
The beating of gongs and drums resounded to the skies
Colorful flag flies, vice governor of Hubei province Dun round, deputy mayor of Wuhan Xingzhong Zhong, Hubei clothing chamber of Commerce and China's sexy fashion underwear Godfather Lin Lin in Wuhan economic and Technological Development Zone cat man fashion industrial park to jointly open the center of China's largest sexy fashion intimate clothing research and development base.
Lay a foundation
Ceremony.
This marks the Hubei garment industry with Wuhan as its leader. After experiencing a round of market baptism, it has begun to move towards new development mileage.
From exterior to interior, China's underwear industry is fast.
upgrade
With the slow cooling of the fashionable sports trend, the market capital is rapidly surging and investing in underwear industry. The underwear industry is growing at an annual rate of over 30%.
With the rapid development of China's economy and the shift of world economic gravity, the trend of thought and life style of the whole Chinese society is changing rapidly. Consumers have developed from paying attention to external dress to focusing on intrinsic taste and aesthetics.
In the face of the world stage, self-confidence is constantly being injected into the hearts of Chinese people, and personality is constantly being released.
Against this background, China's fashion underwear industry has ushered in an unprecedented golden period.
The underwear industry's growth has also undergone the upgrading process from coarse to fine, from superficial to deep.
Overall, through the cultivation of previous years, the whole underwear industry has gradually grown, and the division and cooperation between the upstream and downstream industries is deepening, and the industrial chain is becoming more and more perfect.
In the future, the market will be highly developed.
Strategic vision
The strong segmentation of the brand and the development of the brand must be closely linked with the guidance and support of the local government.
Li Chuang, Wuhan, Tianyuan
fashion
Underwear capital
The geographical position of Wuhan on the Chinese territory is like the place of "Tianyuan" on the chessboard, and its importance is innate.
The special geographical position of "nine provinces' thoroughfare" has created the cultural characteristics of Wuhan's inclusiveness and preservation. It has integrated into the cultural characteristics of China's East, West and North and south, and has formed a unique "Chinese" feature.
Strategically speaking, Wuhan has always been a battleground for military and business.
In all walks of life, at home and abroad, enterprises with slightly strategic ambitions are taking root in Wuhan.
In the past history, through the joint efforts of government guidance and private capital, Wuhan has formed a heavy industry pattern dominated by steel, automobiles and machinery, and has become a competitive power in every Chinese city.
With the opening up of the eastern region, the development of the western region and the revitalization of the northeast region, the central region has finally welcomed the support of the national economic strategy in the long wait. Wuhan, as the "leader" in the current "central rise", has been struggling for seven years.
Because of the rapid development of pportation, the creation of every city's fashionable and international image can attract the attention and resources of all parts of the world for the development of the city. The traditional heavy industry gives people the feeling of gray, cold, dignified and distance, which is unfavorable to the establishment of Yu Youhao, kindness, humanity and active city image.
Therefore, actively seeking new representative industries to refresh Wuhan's city card is a major issue.
In fact, during the 15 and 25 years after the founding of the people's Republic of China, the textile industry has always been one of the three pillar industries in Wuhan.
After the reform and opening up, the Han style clothing has always been one of the most famous clothing factions in the country.
In the past ten years, due to the geographical characteristics of Wuhan's convergence and integration, it has become the place where the underwear industry has gathered resources and contended for a hundred schools of thought. At the same time, it has successfully bred the most representative local underwear brand of cat people.
The booming development of underwear industry and its product characteristics determine that it is an excellent carrier for Wuhan's fashionable, sexy, confident and calm new image of the city.
From the perspective of its solid foundation, geopolitical advantages and the needs of urban economic development, Wuhan will not be a very valuable city marketing positioning. It will help Wuhan create a brand new brand image of the city in the eyes of the whole nation, and achieve great leap forward in the "great rise of central China".
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In the first century, sexy cats help the lion rise.
The development of a city's economy is always closely linked with the activity level of the fashion industry.
The rise of the central part of Hubei depends on the rise of Hubei and Wuhan. The rise of Wuhan depends on the development of fashion industry.
The spread of corporate brand can, to a large extent, affect people's impression of a certain region or city across the country.
For example, the public's impression of Fujian will be closely related to the image and spirit conveyed by sports fashion brands represented by Anta and XTEP, to a large extent.
As a fashion dress group based on Wuhan and rooted in the local market, the cat has grown into a famous brand with national influence after more than 10 years of training. It has become the pride of Hubei and the pride of Wuhan.
Its fashionable and sexy brand proposition and image have been deeply rooted in the hearts of the people.
As the chairman of Hubei clothing trade association, Mr. Lin Lin, chairman of the cat industry, devoted all efforts to revitalize the clothing industry in Hubei, and actively sought government support to support the growth of Hubei's clothing brand as a brand with national influence. Through the collective communication of the brand and the shaping of the fashion image, the new image of Wuhan and even Hubei as a whole was promoted to contribute to the rise of the central lion.
Because of this, the cat and man fashion industrial park is the largest sexy clothing research and development base in Central China. Its groundwork has also been highly valued by the leaders of Hubei provinces and municipalities, and personally attended the foundation laying ceremony by provincial and municipal leaders.
In the first hundred years of Wuhan, a new future is emerging.
Central China's largest, fashion close fitting apparel integrated research and development
The cat's fashion industry park is located in the Wuhan economic and Technological Development Zone. According to the standards of internationalization, branding and ecology, it covers an area of 66000 square meters. The first phase of the project will be completed in August 2012 and formally put into use in December of the same year.
At that time, it is expected that 5000 new jobs can be solved, and the annual output value can reach 3 billion yuan in three years, and the annual profits and taxes exceed 500 million yuan. The annual output of science and technology fine quality underwear is 50 million.
The cat man fashion Industrial Park focuses on the R & D innovation and product integration design in the field of personal clothing.
The park consists of the largest scientific research system of underwear, ergonomics and materials testing laboratory in Asia. On the basis of in-depth study of the future lifestyle and lifestyle changes, a top-notch designer team has developed innovative products including bra, home, sexy underwear, warm clothing, underwear, socks, Bottomwear and other personal apparel products. It has been constantly satisfying and enriching people's sexy and fashionable life, and has become the power engine for the output and personnel training of the mid garment apparel products.
The whole park is built by the Wuhan planning and Design Institute. Besides the normal R & D and production system, it also has swimming pools, badminton, table tennis and other sports venues, and even a recreation hall, providing a comfortable, passionate and active living and working environment for employees.
It also adheres to the core values of the cat's "service for employees, service for customers and service for shareholders".
In addition, the cat created the first Chinese underwear Art Museum in the industrial base through the perfect integration of manufacturing and creation, and invited the top art and design experts of Beijing Institute Of Fashion Technology to participate in the planning and design, trying to establish the fashion art highland of the fashion underwear industry.
The museum also includes the works of cat art sculptures jointly created by senior professors of the Central Academy of fine arts and 798 young artists in Beijing. It will attract a large number of people inside and outside the industry to visit and study.
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