Silk Merchants Seek To Change Prices And Costs.

"Half a month ago, we were all saddened by the rear end of the Wenzhou train. However, the price of the silk industry and the cost of raw materials have long been overtaken. Recently, chairman Ling Lanfang of the Silk Road group gave an interview to our reporter.

"No downstream. Order The upstream cost is higher. " Such a predicament is not surprising for most Zhejiang silk enterprises. A person in charge of Hangzhou Silk Industry Association told reporters that 80% of the world's Silk raw materials came from China, while Zhejiang's silk exports accounted for the first in the country, but this does not mean that Zhejiang's silk enterprises have absolute voice and initiative.

"At the lowest level in 2008, the price of raw silk was about 140 thousand yuan per ton, and the highest in the first half of this year rose to 430 thousand yuan per ton." Hangzhou silk industry association has provided nearly 5 years of raw silk price data for journalists, up to 3 times more than the largest increase.

"Compared to this year, the situation is the worst, and the cost price is almost hanging upside down with the selling price." Such a price "rear end" dilemma, how should Zhejiang's silk industry be cracked?

Predicament

From cocoon traders to silk merchants, they are all scared of prices.

Huzhou has always been rich in silk and Lake pen. Stand tall Huzhou Several camel statues at Qiaotou in the center of the city are still heading west. This is the starting point of the Silk Road, which was originally heard by every household, but now it is still running in the silk factory.

"Two years ago, there were about 36 silk factories, and last year there were 21. Only 11 enterprises were there this year, only 3-4 of them can really operate normally." Ling Lanfang showed some regret. He told reporters that these silk factories do not have their own brands and do their own processing for others. The price situation is not good this year.

"Even though the price of raw silk has come down, there is no order in the silk mill, and the situation is still not good." Chunan cocoon silk Co., Ltd. is a specialized cocoon selling enterprise. The general manager, Mr. Xu, told reporters that downstream enterprises are encountering the "coldest season" in a year. The price of raw silk was 410 thousand yuan from the beginning of the year to 350 thousand yuan per ton. At the end of last year, it was 20 yuan and a ton, and the price fluctuated greatly. Foreigners see such ups and downs of the price trend, can not predict the next price, do not dare to order with Chinese people. He said, "on the other hand, from July to September, the summer holidays in Europe and the United States are getting smaller and fewer orders."

According to Mr. Xu, according to the price of a spring cocoon price of about 2600 yuan, the cost of cocoon production is about 360 thousand yuan for making 1 tons of silk. According to the current purchase price of raw silk, a silk company will lose 30 thousand to 40 thousand yuan for every ton of silk produced.

"Although the price of summer cocoons has dropped, it has cost 1000 yuan a load, but most of Zhejiang's silk enterprises use spring cocoons, and silk enterprises will lose a lot in the second half of the year."

"Cocoon prices are rising because fewer people are keeping silkworms, and the labor cost of cocoon farmers is high. Once the cocoons fall, the cocoon farmers will be hurt." He said that no matter who was from cocoon merchant to silk merchants, he was scared.

This year, the silk industry is "in deep water" and "ebb tide".

The white silk of category A (better raw silk variety) has risen to about 400000 yuan a ton in the past period, and recently it is 350 thousand yuan per ton. The price of fresh cocoons is 2500 yuan per ton. According to the silkworm cocoon stock, silk reeling enterprises sell at least 390 thousand yuan per ton to guarantee the cost. The head of the textile department of Hangzhou Economic Commission said that this year's silk industry can be described as "deep water and hot fire".

"Silkworm cocoon company is at present deficient. Hangzhou The 20 reeling enterprises are almost total losses. According to business statistics, there are currently more than 200 Silk Enterprises above Designated Size in Hangzhou. We need to ask who is enjoying their days. Most of the enterprises interviewed by reporters said shaking their heads.

"Small businesses have difficulty in financing, short industrial chains, and weak ability to fight against high costs. Many SMEs are at the cost of closing down and shutting down production." The reporter interviewed three factories in Hangzhou and 10 million factories in Yuhang that produce scale. At present, half of the factories in the two factories are in a state of shutdown. Reporters found that the production mode of these enterprises is very passive, and is not very sensitive to market expectations.

"Such enterprises can easily be caught up in the cost price of ups and downs." However, the head of the textile department of Hangzhou Economic Commission believes that in such a wave of waves, enterprises can "tide over the sand" and force them to find new ways.

Seek change

Build silk Experience Hall, do silk Trading market

"How to make money without making money?" Ling Lanfang said, in addition to thinking about the technological innovation of silk, how to bring the brand to the market has always been his hard exploration.

Reporters found that silk products are far more than tens of dollars of silk scarves and hundreds of dollars of silk pajamas. In Hangzhou Tower and other shopping malls, tens of thousands of silk bedclothes and dresses are not rare.

Some silk enterprises are making profit growth through high-end silk products. "For example, our Jai yarn home textiles, a set of silk bed products price is not less than 20 thousand yuan, but consumers think it is worth the money." The sales of high-end silk products are doubled every year, and the profit margins of manufacturing industry are thin, so they can find space from the added value of brands. Ling Lanfang said, how to make a two yuan "baked cake" into a 200 yuan "cake", creativity and technology is the key.

On the way to Taihu, Huzhou, Ling Lanfang is laying out a silk Experience Hall. If enterprises want to break through, they must bid farewell to low-end silk, OEM silk and surplus silk. So we are turning the silk products into a service. In his plan, this area will be more than 3000 square meters of experience hall. Designers will mix silk products in various styles of living rooms, and decorate the effect consumers at a glance, so curtains, bed products, table flags and so on, can make purchase choices in the scene, "buy high-end bedclothes, we will provide free cleaning services."

The silk road is a leading enterprise in the silk industry of Huzhou. For the difficulties faced by small and medium sized silk enterprises, the Ling Lanfang has long been deeply aware of the difficulty of financing and the high cost. "I have been thinking about building a large silk trading market for many years." Ling Lanfang said that the trading market will have the functions of product display, quality inspection, logistics distribution, production services and financing services. "In order for the small and medium-sized silk factories to have more working capital, as long as the products are put into the exhibition center, even if they are not sold, they will pay 40% of the enterprise's money first."

He disclosed that the trading center is currently in the process of certification.

Make industrial tours in the factory area and let foreigners pay for the design.

Ling Lanfang, general manager of Daly International Group Co., which shares the same mood with Lin Ping, is another innovator who seeks to break through the tradition.

A month ago, "Silk world theme park" was born in his factory area, positioning as "cultural garden + Museum + factory tourism + eco agriculture + leisure shopping" brand new mode.

"This tour project is free of charge at present, but it is just the silk products that people consume in the factory area, every day has 50 thousand to 100 thousand yuan income." Lin Ping said that the inspiration for the establishment of the silk industrial tourism park came from the developed industrial tourism in Germany. "Silk is a special feature of Zhejiang. It is time for Zhejiang to experience the profound culture of the silk industry."

In Lin Ping's view, all silk related products have added value. "For example, the snack mulberry leaf chicken in the industrial tourism park, will you try it?"

In order to grasp the right to speak in the silk world trade, Lin Ping has made great efforts in the development of silk products. "We can not stay in the OEM (raw materials processing) of foreigners, but do ODM (design processing)." Lin Ping told reporters that the current enterprise orders are foreigners to the design of enterprises to pay, "this price advantage can be grasped in our hands."

Lin Ping's company has a design team of more than 200 people. At the beginning of his creation, he invited a famous designer from Italy to guide the team for three years until the team matured. In addition, he also set up design stations in Losangeles and other places in the United States. "Now that the Internet is so developed, I will set up an office in the international fashion city and recruit designers locally, so that the design works can be sent to China through the Internet and then produced by Chinese factories."

Lin Ping said that if we want to bring China's silk to the international market, we must have a global thinking.