One-Stop Shopping Extends To Children'S Shoes And Clothing Enterprises. The Future Development Is A Long Way To Go.

In the field of retailing and service industry, it is mostly used for leisure places, shopping centers or large supermarkets. Nowadays, this mode has been introduced into the children's products industry in Quanzhou.

Reporters recently learned that the manufacturers of infant products are relying on their strong production base to enter the commercial field and take the "one-stop" market.

Product line as rich as possible

"We are relying on the advantages of children's products to introduce Japanese toys and other product categories, and gradually explore the one-stop shopping business model."

Recently, Ke Heng Jin, general manager of Quanzhou Beibei Tong children's products Co., Ltd. disclosed that the company now mainly produces children under 6 years of age.

It will develop next year.

Business and integrate the company's resources from manufacturing to business.

The one-stop shopping business model has been well known to many consumers in many industries.

In the field of home appliances, Suning and Gome are examples of one-stop shopping; in the tourism market, the emergence of tourism websites such as Ctrip and wherever they are also caters to the comprehensive needs of consumers; Beijing's third polar bookstore has become a comprehensive leisure place selling books, Chinese and Western restaurants, fast food, shopping and all kinds of cultural and commercial activities.

In recent years, footwear and other industries have begun to introduce one-stop shopping mode.

Jiangsu Hai Lan group launched a one-stop shopping channel for the men's wear market, which is to solve all the dress requirements, from shoes to underwear to suits, and the Shanghai sports one hundred company has made a nationwide chain movement in the sports market through accurate subdivision.

Franchised stores have effectively integrated the scale and demand across the country, enabling different categories of consumers to buy their own brand and priced sportswear.

"The one-stop shopping mode in children's products industry is usually in the form of commercial brand, mainly in the form of business.

And other brand agents, and we can fully realize that the main products are private brands.

Ke Heng Jin said recently that the company has invested in production bases in Daye, Hubei, and Jinjiang headquarters will mainly do trade operations.

New requirements for management

Statistics show that at present, the industry structure of the maternal and child products retail market is a typical dumbbell type, with more than 4 suppliers on the upstream, including many foreign trade enterprises who are interested in developing the domestic market, and the downstream consumers are also very large.

In the middle retail chain, although many stores are large, most of them are small single stores, and there is no opportunity for integration.

"One stop shopping mode, there is market space."

The industry believes that.

Yang Shuqing, a professor at the school of business administration, Huaqiao University, said that the "one-stop" shopping mall business model has the advantage of attracting more consumers, and providing a better consumption environment to meet the needs of consumers in many ways.

However, although this mode can introduce professional management, the requirements for management and service are relatively high, and will be restricted by traffic and pedestrian flow, and the investment in environmental construction and publicity will be higher.

If enterprises want to intervene in this mode, they need to introduce professional management talents.

She suggested.

"Children's products industry, the safety and health of commodities is very important, and it needs to innovate in business mode and operation mode."

The industry said that after the business mode and operation mode were formed, the brand could be accelerated by chain.