The Enlightenment Of Samsung's Apple Wars To Chinese Shoe Enterprises Can Be Used To Attack Jade.

"Century war": product research and development win

Recently, a patent war which lasted for 16 months passed preliminary results in the United States after four weeks of trial. A jury in San Jose District Court in California rejected all Samsung's claims against apple, ruling that Samsung infringed 6 patents and had to compensate apple for $1 billion 50 million. The products involved reached 21, including NexusS4G and GalaxySII.

In April last year, apple filed a patent lawsuit against Samsung, claiming that some of its products plagiarized the technology, user interface and style of iPhone and iPad, infringed its 7 patents, filed a claim of up to US $2 billion 500 million, and demanded the ban on Samsung's tablet computers and smartphones in the US market. The patent wars between the two sides spread to many countries such as Korea. In fact, Samsung failed.

Chinese citizens have always been envious of foreign products, technology and education. Why? Why does Samsung fail? It's not that the strength is not strong enough. Technological innovation is the foundation for the survival of enterprises. Moreover, foreign countries attach great importance to patents. Apple has won 6 billion of its touchscreen, and after China has made a huge market share, it has struck a lot. If it is in China, will it become a great battle in the century? But in fact, it happens at our side. It is not difficult to say that this situation is not original, but at that time the earth was not yet a village. The research and development of new products is the focus of Jobs's attention and attention abroad. It is the source of the vitality of an enterprise, but it is not so hot in China.

When Adidas closed the "acting factory" incident, the topic of transformation and product development became hot as the "century war". The same topic of product development was different.

Shoe enterprises "bottleneck": product development missing

　　 Shoemaking industry It is a typical labor-intensive industry. From the perspective of globalization, the capacity of the industry is always moving toward countries and regions where labor costs are low. In recent years, with the withdrawal of Nike and Adidas from the "foundries" in China, the advantages of "made in China" are losing. The shoe industry has shifted to Vietnam, India, Pakistan and other countries with lower labor costs. The current situation of Chinese shoe enterprises tends to have two kinds of existence.

A badly frightened person

There are four thousand to fifty million small and medium-sized enterprises in China. Shoes enterprises occupy a small share but not too small. Facing the plight of economic transformation, Medium and small shoe enterprises The choice is passive collapse and active upgrading for product R & D innovation. Upgrading is the best way to go. Upgrading can be as successful as Samsung, but this is even more difficult for them. For small and medium-sized enterprises, the cost of research and development of a product may be much higher than the total turnover of a product that he produces. There is no strong capital chain as a support for capital, and a technological support attached to capital. Even the time and energy needed for R & D are long-term projects, which is not difficult for the domestic shoe companies that are accustomed to "fast food" processing.

Just yesterday, when the "Samsung" hits hit red, I wonder how many entrepreneurs are numb and insinuate in the scalp. Can the process of innovation be pushed forward? The "imitation" on the road of innovation is also going to pay a painful price. 1 billion 50 million dollars, in China's shoe industry, it is enough to let a bankrupt enterprise survive in every crack. Who will be willing to risk such a risk? {page_break}

The Swan seeks peace

When China is facing transformation and upgrading at present, large domestic enterprises can not escape. But in the face of product development and upgrading, large enterprises show abnormal "calm". They may more maintain the status quo and observe their changes with a conservative attitude. The existing profits have been enough to ensure that they are full of food and clothing, and there is no need to push themselves to the tip of the wind. As we all know, the research and development of products is difficult. Enterprises must do some high value-added products in order to develop, but it is risky. Large enterprises do not want to have more input, so the domestic product development and upgrading of the domestic enterprises always know the future.

Why is it that domestic famous shoe enterprises such as Lining, Anta, PEAK, and 360 degrees have never been able to make new breakthroughs in the international share? Careful observation will find that the new products released by Nike and Adidas are far from enough for the well-known shoe companies in China. The fact that manpower cost, capital cost, technology cost and so on have trapped the thinking of product development in domestic enterprises.

Apple's touchscreen successfully designed a "century war" confrontation, which is worth learning and learning.

Compared with China, for the 2012 London Olympics, the international shoe giants Nike and Adidas are also constantly opening their own new products. There is no doubt that Nike and Adidas will spare no money for the launch and development of new products. Some people will say that their capital entities are solid, but no enterprise has ever been strong since its history.

　 Triumphant flag: "product development" leads

World footwear manufacturers can be roughly divided into three categories: the first category is represented by China, Vietnam and other countries, and has strong competitive advantages. It occupies a large share in the world shoe market. The second category is represented by the United States, and the shoe industry in the country has few left to brand output, and the third is a traditional shoe making country represented by Italy, Spain and other European countries.

The area of shoemaking is so extensive that it is everywhere in the world. But why is Nike and Adidas becoming the classic of eternity? The battle for the world shoe king is always the war between them. When Apple launched a strong victory against Samsung's imitation, when Nike's market occupied Adidas's magic cube, when the same degree of promotion, PEAK, Lining and 361's influence could not be shared by the same time, an exclamation mark was placed before us. {page_break}

Then domestic Shoe enterprises How can the manufacturing enterprises maintain their own advantages after the relocation?

For example, in terms of countries, Italy has done the best. It has been upgrading industries and building brands. Nowadays, although Italy has no advantage in the number of shoemaking, Italy's shoemaking technology and Italy's shoe brands are still synonymous with the most high-end shoes. Korea's example is on the contrary. In the 80s of last century, Korea was also one of the world's shoe centers, but it was always satisfied with OEM processing. When the industrial advantage is lost, South Korea has not yet created any brand that is internationally known. At present, South Korea has no weight in the world shoe industry.

China's shoe enterprises are now facing the dilemma of internal and external, export "anti-dumping", the domestic market is grabbed by the international shoe industry, the OEM enterprises are abandoned, and a series of problems of inventory and quality are placed before us. We can't just go forward in impetuosity.

　 Stones from other hills can be used to attack jade.

A young man went to work in the mountains. He went to the forest every day to cut wood. He worked very hard. When others were resting, he still worked very hard to cut the wood. He would never give up until he got dark. He hoped that one day he could succeed and take advantage of his youth. But he had not been able to win over those old people for half a month.

The young man was puzzled, thinking he wasn't working hard enough, and determined to work harder tomorrow. The result was worse than the other days. At this time, an old man called the young man to make tea, and the young man thought, "how bad the performance is! What time does it take to rest?" then loudly answered, "thank you! I have no time!"

The old man smiled and shook his head and said, "silly boy! He has been chopping material all the time, and he has no energy to sharpen his knife. It turns out that when old people used to make tea, chat and rest time, they were sharpening their knives. No wonder they could cut down trees quickly. The older generation patted the young man's shoulders and said, "young people need to work hard, but don't forget to remember to save labor. Do not use brute force!" The old man shines on you with the bright axe that he has just sharpened? Don't forget that what you want is efficiency, not just doing something. Improve your skills and abilities, and you will have time to do what you should do. Otherwise, I will sing "no time".

Apple and Samsung's "century war" is just like a stone from a mountain, so that the shoe industry can have a quieter thinking and a room for improvement.