China International Home Textile Exhibition Hosts Many World Textile Brands

On August 28th, the eighteenth China International Household Textiles and accessories (Qiu Dong) exposition opened.

Wang Tiankai, President of China Textile Industry Federation, honorary chairman Du Yuzhou, Xu Kunyuan, Lin Naiji, vice chairman Zhang Yankai, Sun Ruizhe, Xia Lingmin, consultant, vice secretary of Party committee, Secretary for Discipline Inspection, vice chairman of the China Textile Association of Trade Promotion Association, chairman of the China Textile Association, and so on, visited the exhibition for the first time.

Current

A total of 1330 enterprises from 29 countries and regions in the world have participated in the exhibition, with an exhibition area of 138 thousand square meters. Both the exhibition area, exhibitors and international regional sources have increased by 9% over the previous year. The scale of the exhibition has reached a new high.

Wang Tiankai and his party visited the exhibitors of Turkey, Italy, Greece, India and other exhibition groups, and inquired about the fabric, production sites and sales market of cloth products.

Many enterprises are regular customers of China international home textile exhibition, and the first exhibitors have expressed hope and confidence in opening up the Chinese market with the help of exhibitions.

W3 hall has gathered many famous Chinese brands.

Wang Tiankai saw a new silk embroidery bed worth 30 thousand yuan at the dream orchid group booth.

Qian Yuebao, chairman of Meng Lan group, said that in the first half of this year, the company's exports increased by 50% over the same period last year.

Wang Tiankai said: "in an unfavorable environment, it is not easy for enterprises to maintain export growth, and our brand needs to play a new concept."

After understanding some of the high-end products made by German enterprises, Wang Tiankai said that this aspect shows that China's brand strength is enhanced, and foreign enterprises are OEM for China. On the other hand, there is still room for improvement in China's manufacturing technology level.

Subsequently, Wang Tiankai and his party informed the enterprises about the development of e-commerce.

He said that e-commerce is now

Another important area of growth is that there is still much room for development of the three line brands.

At waltay booth, Du Yuzhou inquired about the sales of fabric products and said that the products made of polyester fabrics are relatively few now.

Du Yuzhou encouraged enterprises to improve their R & D capabilities and break through the uncomfortable use of polyester fabrics in production technology.

Du Yuzhou believes that the productivity of the industry is mainly manifested in two aspects, one is material productivity, and the other is cultural productivity. Two.

When designing and developing products, textile enterprises should focus on enhancing the cultural value and design of products. Only by grasping these two points can we seize the market.

Du Yuzhou said: "in color design, there are no bad colors, only bad matches.

The trend of modern fashion should be more study of color change, designers should pay attention to the coloring of the overall color.

At the same time, Du Yu Zhou encourages enterprises to specialize in product research and development. Only in this way can enterprises go further and more steadily in the market competition.

Austin cloth is a fabric brand specializing in the production of curtains, sand releases and hi-tech fabrics. When Xu Kunyuan visited the booth, he said: "the permanent flame retardant fabric is developed independently by this brand. Its characteristics are very light. This characteristic is very different from the previous flame retardant products. Now many fire retardant products in the domestic market are too heavy, and our new products should strive for more application opportunities."

When visiting Ike home textiles, Xu Kunyuan appreciated the personalized design of the brand: "the silk and cotton products of this brand are very good, and the boss of the brand itself is the designer, which also has a great promoting effect on product development and market integration.

We must not be superstitious.

Although we have introduced first-class teams and brands, it is very important for us to take root in China. The brand must be combined with Chinese culture. "