Hangzhou Women'S Clothing Uphold The Belief Of "Both Inside And Outside" To Enhance Brand'S Anti Risk Ability.

To this day, clothing It has changed from functional consumption to brand consumption. In other words, the expression of the final form of clothing presented in the market has changed into the pursuit of brand. The style of clothing, the promotion and dissemination of the brand, and the terminal experience of the storefront form the trinity of the style and connotation of the brand, and the brand image directly constitutes a huge driving force for consumers to buy the product. As a representative of Hangzhou women's clothing, MISAVOGUE women's clothing has a deep understanding that only by taking root in brand building and improving brand's ability to resist risks can enterprises be invincible.

Brand development strategy both inside and outside

After entering the 2010, with the belief of "both inside and outside", the name Sha brand decided to spanform the international operation route from emphasizing quality and service to emphasizing the internal quality and highlighting the external brand, and gradually completing the spanformation from "product + sales" to "brand + marketing". From the perspective of consciousness and strategy, the name Sha brand has already taken the lead in the development of the industry. The name Sha brand aims at improving the user experience of brand upgrading for different groups of people, upgrading the two themes of "City fashion" and "understanding and understanding" on the product, and upgrading the store image of the terminal. By upgrading shop display, salesperson service, product image, promoting standardized service terms, and membership services, consumers can truly feel the new charm of the brand name "Yue fashion".

In the view of chairman Jia Zhuxi, brand is the accumulation of culture. A successful brand can stand the grinding and testing of time, and the name brand relies on brand upgrading to consolidate the brand foundation. On the other hand, it is also an important way for B2C to walk on two legs. At present, the name Sha has established its own shopping mall on the Tmall mall e-commerce platform, but the B2C platform of the name Sha brand is different from others' positioning. It is mainly used as a channel to clean up inventory, making profit, reputation and popularity with online stores. As for the future development, online can not replace the line, and the offline development can not impede the development of the online industry.

When it comes to brands, Jia Zhuxi has his own original ideas. What he said most is "quality". "Without quality, brand is impossible." Quality is brand The plaque is the social responsibility of enterprises. Only by adhering to quality can we win repeat customers, and then establish a reputation among consumers. Jia Zhuxi said.

In improving the quality, the name Sha brand has never been stingy in investing, and has established a multi-level inspection system combining "internal inspection" and "inspection", so that products can meet the standards through testing at all levels. In 2011, the name Sha achieved the ISO9001 international quality certification system. While guaranteeing its quality, the name Sha brand always does not forget its social responsibility as an enterprise, and explains the concept of "fashion can also be low carbon and environmental protection" in practical action, and integrates it into the harmonious and sunny cultural concept of the famous brand. Since 2010, the famous brand has always been leading the fashion and low carbon wind.

As a clothing enterprise, quality is the basis of survival, and taste is the foundation of development. In the name of Sha, clothing has been upgraded to an art, and the industry is more of a culture. Perhaps this is not related to Jia Zhuxi's personality. "Culture is far from enough, and the name of the famous brand is to build its own culture." Jia Zhuxi said. It is reported that the famous brand is preparing for its fashion culture and creative industry park. This is undoubtedly the masterpiece of the "cross boundary" development of the famous brand. The industrial park will build brand research and development according to the characteristics of Hangzhou regional fashion culture. Latest fashion Display, industrial design oriented comprehensive cultural park has become a window to display the humanistic customs and culture and art in Hangzhou.