Adult Consumption Of Students During The Opening Season

In recent days, in the urban areas Market Students and parents who are busy buying various kinds of products are welcome everywhere. Reporters visited various shopping malls and found that apart from mobile phones, laptops and MP4, other items in the store were ready for sale. Many parents' consumption concept has begun to change.

School consumption is becoming more and more adult.

By the end of August, primary and secondary schools will have to start school one after another, and the economy has already been heated up. On the afternoon of 29, the reporter came to the downtown shopping mall. Electronic product Counters saw many parents lead their children to buy digital products such as mobile phones. The consumption of mobile phones, computers and MP4 is still the main force of consumption.

"Oppo and BBK's mobile phones sell best in two months, sell forty or fifty units in a month, and sell good mobile phones at a price of around 1000 yuan. High school students and college students buy more. More than 2000 yuan is bought, accounting for 1/3 of the total. The salesperson at the mobile phone counter told reporters. "I started school on the 31. My mobile phone wasn't smart, it was a bit old. I wanted to see if there was a suitable one." Chen Xing, a freshman, said. "The children went to college, bought a cell phone for their children, and conveniently contacted outside. The price is not too high, about 1000 yuan. Chen Xing's mother said.

Driven by the opening of the economy, all kinds of products related to the opening of the market are selling well. Sports brand Of clothing It is also popular among college students. But to the reporter's surprise, even Cosmetics The counter also began to usher in student customers. Maybelline's parity cosmetics are loved by students. "These days, students come to buy a lot of cosmetics, there are buy isolation, sun protection, BB cream. A girl student bought a product of 600 yuan at that time. There are mainly two kinds of college girls who come to buy cosmetics. One is a girl who has more money at home, and the other second are family members who are generally qualified. However, there are many parents who come to buy them together, and others buy their own makeup and facial care. The salesperson at the counter said. "A few days ago, a parent brought a child to buy a product of 400 yuan at a time. Now this phenomenon is very common. Some students will earn money to buy cosmetics by themselves, and some parents buy it for pocket money. College students not only come near the beginning of school, but also buy various skin care products.

"I feel that college students are adults now. Love is also normal. The premise is not to affect learning. I support my children when they go to college to buy cosmetics, and I will take her to pick them up. " The parents said. According to a reporter's interview, most parents hold a supportive attitude towards the purchase of cosmetics by college students. "My classmates have a lot of make-up, I think it is a manifestation of love beauty, a little makeup can be." Wang Chun, who is in the senior year, said.

Parents' consumption concept begins to change.

In recent years, with the improvement of people's consumption level, the consumption concept has also undergone great changes. Nowadays, the majority of the only child families are concerned. Parents' concern for their children is the main reason for this kind of consumption concept. Reporters came to Nike, ADI and other international famous brand counters before seeing that consumers who came to buy were obviously more than some domestic sports brands.

"My child is going to college in the field, and I am a junior in school. Every time I come back from a holiday, I will buy it for my children. clothes and shoes Son. It doesn't matter how much money is spent. The key is quality. If you wear uncomfortable clothes and shoes, you will distract her attention. So spend more money and let children focus on their studies. A lady said.

The improvement of material level and the increase of family purchasing power also provide conditions for the beginning of the school craze. Reporter survey found that compared with the past, the content of essential products of modern school is no longer the same. The change of value orientation under the guidance of market economy has become the intrinsic motivation of parents' current consumption concept.