Haining Textile Enterprises Home Textile Exhibition In The Adverse Market Survival

Driven by a series of innovative new products, the 3 day exhibition lasted nearly 300 million yuan with Chinese and foreign merchants, and domestic trade accounted for 60%.

Before opening 2012 Haining China Household

It also attracts customers from all walks of life.

Through the marketing of innovative products and going out, Haining home textile enterprises have been able to survive against the market.

Innovating products and developing new markets

The Shanghai home textile exhibition has become a new industry exhibition of Haining home textiles, an exchange of trade with peers and a search for domestic and foreign markets. Many new products of Haining home textile enterprises have been well received by the market.

In the exhibition hall of 120 square meters of mettel textile and textile company, 35 series of more than 100 top-grade chenille screen windows new products two days attracted customers more than 10 thousand times, and received 1 million yuan for the on-site purchase of cloth. The Taiwan businessmen's world textiles company has brought various kinds of new window screening and special embroidery, such as carvings, embossment, embroidery, etc., with a strong sense of three-dimensional and elegant colors, and a Jordanian merchant set a container product on the same day.

In the Dingsheng red textile booth, the reporters saw colorful curtains.

According to the boss Chen Xiaohong, the company has been doing domestic business, this exhibition wants to pick up the list. After communicating with Malaysia and Italy businessmen, there is a gap between price negotiation and booth layout.

Unlike Dingsheng Hong, Ye Huiming, the celebrity residence manager, took the "bring ism" to represent Turkey's cut velvet cloth. Because of its good quality, the product just got on the market and was warmly responded by the first-line markets such as Beijing, Shanghai and Guangzhou.

He said that participating in competition with the mode of surrogate foreign products can enhance their operation level on the one hand and bring more market opportunities to them on the other hand.

Reporters learned that although the economic situation since early this year is not optimistic, but Xu village.

The pace of pformation and upgrading has not stopped. The sales of enterprises have shifted from a single foreign trade market to an internal market, and products have also been pformed into high-quality and high-grade products.

In Haining Xin Shi Xin Weaving Co., Ltd., the proportion of domestic trade has increased from 20% to 40%.

For this purpose, the company hired a design team to develop the pattern and fabric and launch a new series in 2 to 3 months.

The new pformation has made the company get substantial returns.

"Compared with last year, the output value of this year has increased by about 20%."

Zhang Qingfei, general manager of the company.

New platform helps upgrade industries

In the 90s of last century, Haining Xu Cun established the first quilt decorative cloth market, relying on this market, Xu Village home textile industry develops step by step.

Today, Xu Village home textile will add a new trading platform. Recently, the Haining international textile center of China International Textile Center was officially established in Xu village.

It is reported that the new home textile international trade center is located near the No. Seven Bridge in the town of Xu village. It is located in high-grade and exquisite fabrics, with a total construction area of 215 thousand square meters, with 1000 shops. It is expected to be put into operation in early 2014, with an annual turnover of about 3 billion yuan.

Haining relevant responsible person said, this will also become a new platform for Xu Village home textile pformation and upgrading.

In the future, Xu Village home textile will focus on improving the competitiveness of home textile industry cluster. By promoting the integration and innovation of thinking, technology, mechanism and management and the creation of corporate culture, we will strive to extend the industrial chain, enhance the value chain, constantly promote the upgrading of the professional market, and strive to improve the quality of products.

Connotation and creative design ability, improve the comprehensive competitiveness of home textile industry, and create "China furniture soft cloth industry cluster base".