How To Make Outdoor Design For Clothing Shops

Outdoor decoration refers to all the decoration facilities around and around the shop.

For example, billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflet ads, live advertisements, shop signs, facade decorations, window layout and outdoor lighting are all outdoor decorations.

If clothing stores want to achieve good economic benefits, consumers must first enter the store.

In addition to advertising and traditional prestige, consumers begin to understand the appearance of an unknown store.

The general psychological reaction of a person to a thing is that the brand agent, an outdoor decoration elegant and luxurious clothing shop, sells the goods also must be high grade and high quality; but the decoration or the obsolete appearance, its sale commodity must also be relatively low, the quality is difficult to guarantee.

Too luxurious or simple decoration, with uncoordinated arrangement, itself is a man-made barrier to consumers.

The outdoor design of the store mainly includes the exterior design, the entrance and exit design, the sign design, the window design and the exterior lighting design.

I. appearance design

Appearance is the overall feeling that clothing shops give to people, sometimes it reflects the grade of the shop, and also reflects the personality of the shop.

From the overall style, it can be divided into modern style and traditional style.

The appearance of modern style gives people the spirit of the times and modern psychological feelings.

Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times.

If the shops are in the business district, the nearby shopping malls are generally modern and harmonious.

In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend of the clothing.

The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition.

Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more.

If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style.

Or the clothing store is in a rustic color.

It is also possible to adopt the traditional style consistent with the overall style.

Two, shop name design

The name of clothing shop is very important. A name with high generalizations and strong attraction plays an important role in the visual stimulation and psychological impact of consumers. It can not only give people the enjoyment of beauty, but also attract customers, expand sales and play the role of the first salesperson.

Ancient trade names attached great importance to the use of lucky and smooth words to symbolize their business.

At that time, most of the shops were in the form of Shun, Guang, Tai, Xiang and so on.

Modern management is also very careful to give their shops a concise, refreshing and distinctive shop name.

As a shop, naming is also a great learning. Its name is elegant, and there is a tidal flu that can move customers' hearts.

A good shop name must be suitable for the level of its target customers, suitable for its business purpose and sentiment, so as to set up a good image for the shops and enhance the attractiveness of customers.

1, the principle of readability and easy to remember

The principle of easy to read and easy to remember is the most fundamental demand for the name of the store, and the name of the store is easy to read and easy to remember, so that its recognition and communication functions can be played efficiently.

How to make the shop name easy to read and easy to remember? Here are the following points: succinct, simple, simple and clear, easy to communicate with consumers, and the shorter the name, the more likely the customer's daydream is, and the more meaningful it is.

The Chinese name is usually 2~4 bytes, and the foreign name is generally 4~7 letters. The name should be uniquely modified to avoid synergy and avoid confusion with other shop names in order to get a distinct impression in the public mind.

Novel, have the sense of the times or catch up with the trend of the times, create new concepts.

It should also be loud and boldness, with a high starting point, strong impact and strong sense of shock.

2, the principle of product attribute in store management

Shop names should also imply some properties and uses of the product.

The obvious problem is that the more famous works describe the products of a particular category, the more difficult the masterpiece is to extend to other products.

Therefore, when the shop owner names the shop, do not use the shop name to imply too much about the types and attributes of the product, otherwise, it will not be conducive to the further development of the enterprise.

But in clothing

If a clothing store manages a certain type of clothing and is oriented to a certain class of customers, then it can name the customers and let them know the type of shops, such as "Lady house" is such a successful example.

In addition to embodying types, it also embodies the characteristics of clothing stores.

3, heuristic association principle

It means that the shop name must have a certain meaning, so that consumers can get a pleasant association from it, rather than a negative association, or a lucky name.

But it should be noted that sometimes from a language, it is the name of auspicious, and read in another language, it will have a negative meaning.

If this happens, if you want to enter the market of the area, you must rename it.

4, support sign principle

A logo is a part of a store that can be identified but can not be expressed in words, such as Coca-Cola's red logo, McDonald's striking yellow M, Apple's cowboy's missing apple, and Mercedes's trident star ring.

When the shop name can stimulate and maintain the identification function of the store logo, the overall effect of the store is strengthened.

There are two important principles to be noted when designing shop names: the principles of adapting to market environment and the principle of legal protection.

Three, signboard design

When the name of the store is taken, the comparison between China and the United States has its advantages.

The design and installation of signboards must be novel, striking and concise. They are both beautiful and generous, and can attract customers' attention.

Because the shop sign itself is a specific advertisement.

Therefore, in a general sense, brands and signboards can make customers or pedestrians see clearly at a distance or more angles, and neon signs should be used at night.

In general, the design and decoration of signboards should consider the following:

1, the form and device of signs.

The forms, specifications and installation methods of signboards should be diversified and distinctive.

We should not only attract attention, but also integrate with store design to give people a perfect appearance.

There are many kinds of signs: wood, stone, metal materials, and can be directly placed on decorative exterior walls.

The installation of signs can be upright, wall or suspended.

2, signboard lighting

The bright and striking signs are usually done through neon decoration.

Neon lights not only brighten the signs, but also increase the visibility of the shops at night.

At the same time, it can create a lively and cheerful atmosphere.

Neon decoration must be novel and unique. It can be designed into various shapes and uses a variety of colors.

In order to make the signs visible, the lighting colors are mainly monochromatic and strong red, green, white and so on, highlighting the concise, bright and striking requirements.

Sometimes, the ingenious change and flashing of the light or the font with dynamic structure can produce a dynamic feeling. This way of lighting can activate the atmosphere, be more attractive and receive better psychological effects.

For many small and medium-sized professional shops, the production and use of signs can directly reflect the contents of the store.

Making the image or graphics consistent with the contents of operation can enhance the direct appeal of signboards.

Different types of signboards can be obtained from the different business scope of clothing stores.

Women's clothing stores can choose a fashionable and strong signboard, and the colors of the signs should be eye-catching. Men's wear shops are mainly western style clothes, and the signs are more formal. The signs should be suitable for this style, dignified; children's clothing shops should be lively and interesting, and can attract children.

Four. Entrance and exit design

When designing outlets, we must consider factors such as store area, passenger flow, geographical location, commodity characteristics and safety management.

If the design is unreasonable, it will lead to crowded crowds or goods will not be exported to customers, thus affecting sales.

In the customer passageway set up by shops, the entrance and exit is the power pump to drive consumption flow.

A good entry and exit design should enable consumers to browse the entire field from the entrance to the outlet reasonably without leaving dead ends.

If the storefront is a regular storefront, the entrance and exit are generally on the same side, so as to prevent the customers from leaving the corner.

The irregular storefront must take into account many internal conditions, and the design difficulty is relatively large.

Shop door design should be open. When designing, we should not allow customers to have a bad mentality such as "claustrophobic" or "gloomy".

1, the lighting of exterior decorative lamps is a development of neon lights under modern conditions.

Generally it is decorated on the streets in front of the shop or on the walls around the door, mainly playing the role of rendering and foil atmosphere.

In this way, many lantern lamps are pulled up, and some even decorate the trees in front of the shop with multicolored light nets; and, again, make multicolored modeling lamps that reflect the contents of our store, decorated in front of the walls or signs around the shop to form a shopping atmosphere.

2. Exterior lighting design.

The external lighting mainly refers to the use of artificial light and color matching.

It can not only illuminate the environment of shop doors and shops, but also can enhance the atmosphere of the shops, enhance the environment and increase the formal beauty of shop fronts.

Color is one of the basic characteristics of human vision. Different wavelengths of visible light cause people to feel different colors and form different psychological feelings.

Such as rosy light source gives people the luxury, elegance and elegance; light green light gives people a soft and bright feeling; deep red stimulation is strong, which makes people's mental activities tend to be active, excited, exciting or agitated; the stimulation of blue indigo is weak, which makes people's mental activities tend to be calm and control their emotional development, but it is also prone to dull or depressing feelings.

The colors are arranged in red, orange, green, blue and indigo purple, and the intensity decreases from strong to weak. Microsoft makes mobile phones to rob the mobile Internet gold mine.

Five, window design

The shop window is not only a part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is mainly based on the merchandise sold by our shop, and it is a comprehensive advertising art form for commodity introductions and commodity publicity, which is based on the scenery, the props, and the background decoration.

Before entering the store, consumers have to browse the window consciously or unconsciously. Therefore, the design and publicity of the window has an important influence on consumers' purchase mood.

The design of the window should first highlight the characteristics of the merchandise, and at the same time, make the window layout and merchandise presentation conform to the general psychological behavior of consumers, that is, let the consumers have a sense of beauty and comfort after seeing them, and have a good impression and desire for the products.

Good window display can play a role in introducing commodities, guiding consumption and promoting sales, and can also become an excellent art for attracting pedestrians in front of shops.

There are many ways of window display, mainly in the following ways:

Light and color are inseparable from window lighting. According to the method of stage lighting design, proper ceiling lamps and corner lamps can be used for window display. It can not only play a certain lighting effect, but also make dramatic changes in the original colors of the windows, giving people fresh feelings.

Window lighting should not only be beautiful, but also satisfy the visual appeal of commodities.

The brightness in the window must be 2~4 times higher than that in the store, but it should not be used too strong. The contrast between the lights should not be too large. The movement, exchange and flashing of the light can not be too fast or too intense, otherwise consumers will be dazzled, causing strong irritation and uncomfortable feeling.

Lighting requires soft and rich colors.

We can also use decorative lighting such as lower lights and chandeliers, emphasizing the characteristics of commodities and giving people a good psychological impression on the basis of reflecting the true colors of commodities.

1, the comprehensive window displays the irrelevant commodities in a display window to form a complete window advertisement.

Due to the great difference between the windows, the design must be cautious, otherwise it will give people a sense of "assorted porridge".

It can be divided into horizontal window display, vertical window layout and unit window layout.

2, the system window display area is larger, and can be displayed in a display window according to the categories, properties, materials and uses of the products.

3, the window layout is centered on an advertising topic, organizing different types of merchandise around a specific event, and conveying a theme of appeal to the media.

It can also be divided into: Festival display - to celebrate a festival as the theme of the festival window theme; event display - a social activity as the theme, will be linked goods display window; scene display - according to the commodity use, the associated products in the window set into specific scenes, in order to induce customers to purchase behavior.

4, the specific window layout refers to the use of different forms of art and processing methods, focusing on a product in a window, such as a single commodity specific display and commodity model specific display.

5, seasonal window display, according to seasonal changes, will display seasonal commodities, such as sweaters, windbreaker display in late winter and early spring, summer wear, sandals and straw hats in late spring and early summer.

This method meets the psychological characteristics of customers buying in season and is used to expand sales.

However, seasonal display must be displayed in advance one month before the season arrives, so as to promote the role of seasonal publicity.