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    How To Popularize Achievements Of Fashion Dealers

    2012/3/30 16:41:00 6

    At present, many ordinary market and county level market.

    clothing

    Dealers often show two states at the same time: first, they often sigh that business is difficult to do and their performance is not good; two, they are sitting in the store every day, waiting for customers, not thinking about how to attract customers into the shops.

    Obviously, he wants to run fast and he doesn't want to eat grass.

    This kind of "good thing" does not exist.

    Therefore, clothing

    Distributor

    If we want to achieve a good sales performance, we must change the traditional practice of "waiting for customers", and we should think about how to attract more target customers to the store.

    Of course, this also requires a certain amount of investment from garment distributors. For example, through large-scale theme marketing activities and high-quality brand promotion system, the dealers can quickly make the crowd surge in the store and quickly realize the hot sales.

    achievement


    So, how can apparel distributors control the cost of inputs quickly and make the sales of large theme marketing activities and their brand promotion systems to achieve the final sales performance? Finally, this article focuses on how to make the brand promotion system perform well in the operation of large theme marketing activities by the majority of clothing distributors, so as to achieve the following two goals: first, rapidly enhance the popularity of its brand, and lay a solid foundation for the future sales performance; two, it is effective to promote the sales of large theme marketing activities to achieve rapid sales.

    Shen Haizhong, the keynote speaker of the dealer low cost hot sales training camp, recommended that:


    First, low-cost operation, three-dimensional promotion.

    Considering the limited financial strength of the vast majority of clothing dealers, coupled with the great theme marketing campaign created by Mr. Shen Haizhong, it is also under the premise of controlling costs to expand and succeed.

    Therefore, when carrying out publicity and promotion work, clothing distributors should first make scientific choices for carriers, ensure low price and high quality, low cost operation; two, propagate and propagate all kinds of carriers simultaneously, and not only choose a carrier to popularize, but also can not popularize one kind of carrier, and then choose other carriers to popularize. Instead, we should choose the carrier of communication scientifically and carry out propaganda and promotion in three dimensions, so as to gain the biggest publicity effect.


    Two, brand leaflets are the main carriers.

    The brand leaflet is one of the best publicity carriers, but it has been ignored by many clothing dealers. It even thought that the leaflet had no effect at all.

    Obviously, this is the miserable situation that the vast majority of clothing dealers do not deal with in the content, creativity, design, printing and distribution of leaflets.

    On the contrary, as long as the above contents are handled properly, the leaflets will give an extraordinary strong publicity force to help clothing dealers quickly achieve excellent or even hot sales.

    For this reason, Shen Haizhong, the founder of dealer network, will focus on the creation and distribution of brand leaflets in two articles, so that clothing dealers will fall in love with promotional leaflets, because they are both cheap and efficient.


    Three, brand floats publicity is to promote superstars.

    Brand floats publicity is a superstar in marketing, which is true.

    Relatively speaking, brand leaflets are small and static, while the brand floats are huge, dynamic, flowing, and loud, and can quickly make consumers aware of them.

    This is because brand floats are constantly moving. Two, because they have high pitched loudspeakers and can be heard dozens of meters, it also helps to release the brand leaflets and make them more effective.

    Therefore, when carrying out publicity and promotion work, clothing distributors must make good efforts to publicize the brand floats, especially the design of advertising bodies and the creation of audio advertisements. These two points are the key points and need to be well handled.


    Four, advertising banners and arches effectively assist.

    Advertising banners and advertising arches will play a significant supporting role in large-scale theme marketing activities.

    Therefore, clothing dealers should make good use of advertising banner and advertising arch under the premise of controlling the cost and quantity of materials according to the actual situation of distribution products, stores and regional markets.

    This is easy to accomplish.


    Five, newspaper DM advertising has great charm.

    At present, in many small cities, there are DM advertisements. Generally, advertising on the front page is a mere 200 yuan or 300 yuan, but the effect is very good.

    Therefore, clothing distributors should make use of the regular newspapers and DM advertising newspapers in their area according to the actual situation.

    You don't have to spend more than 800 yuan on advertising. You only need to spend about 200 yuan on newspaper or eye advertising, then insist on fighting, the more you play, the better.

    At the same time, coupled with our publicity leaflets, brand floats publicity, such a comprehensive, large-scale theme marketing activities of the dissemination effect is more and more significant.


    Six, insist on TV advertising to produce great achievements.

    Advertising is still the most concern of consumers, advertising for a long time, it also trusted its brand, resulting in a substantial purchase.

    In view of this reality, clothing distributors should reasonably spread television advertising according to the actual situation of the regional market, and persist in the long term, and the future rewards will be very huge.

    Of course, this TV advertising communication also requires low cost, such as advertising subtitles, hanging advertising, etc.

    Generally speaking, advertising is not expensive at most county-level market or prefecture level market. It is necessary and worth the cost to control 2 to 30 thousand yuan a year.

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