E-Commerce: Changing The Traditional Operation Mode Of Garment Industry

The advantages of traditional enterprises lie in the scale of business, customers and capital investment, but the biggest problem is the business mode of enterprises themselves. Making e-commerce is a fundamental breakthrough.

E-commerce is rapidly changing the pattern of business.

Tradition

Electronic commerce is not only a tempting cake but also a competition and pressure.

Hesitation may be fatal. Shanghai state enterprises in the commercial field have begun to layout e-commerce. But in the face of surging wave of electricity providers, how can enterprises survive and seek development?

Following the "enterprise information strategy and copyright protection" and the "enterprise informatization" in the smart city process, salon, the third salon of the information series salon, was held by the state-owned capital operation research institute and magazine in Shanghai.

Opportunities for the Internet

Li Lina, a researcher at the Alibaba Research Center, believes that the biggest breakthrough of the Internet for media is to break through the separation of print media and electronic media, so that consumers can make their own voice, precipitate word of mouth, and influence word-of-mouth consumption behavior again with word of mouth.

When more and more people have the media of the Internet, e-commerce becomes possible after more and more demand can be collected by the Internet.

In the Internet world, trading is not the end of marketing activities, but just the beginning.

For example, last year, P & G's investment in traditional media increased by 23%, but the resulting increase in pactions was less than 7%, and most of the list of the nearly 1600 people laid off was marketing personnel.

At the same time, AUX air conditioner sold 10000 personalized air conditioners in 38 hours in a group purchase last year, which is equivalent to the sales volume of AUX retail stores throughout China.

Products of different varieties and small quantities are traditional textiles.

Enterprises are both opportunities and challenges.

"If the traditional enterprises under the line want to make a big and very fractionize market, the cost will be very high through the rapid opening of stores.

But today's Internet provides a global unified market. A segmental market can also support large pactions, and the cost is far below the expansion of physical stores. "

The application of the Internet is not only to accept an order at the front desk, or to accept consumer demand, or to sell goods, but the whole Internet can cover production and circulation in a large area.

Take Dongfang iron and steel as an example, it is a shared e-commerce service center built by Baosteel Group Based on the "multi platform cooperation platform of iron and steel supply chain" and centralized operation by Dongfang iron and Steel Co.

After the establishment of the company in 2000, the first thing was to open the production system of Baosteel to customers. The second thing was the electronic bill of lading, which had a great impact on the production logistics of iron and steel.

In the past, an average bill of lading should be more than 24 hours. After completing the electronic process, all the processes would be compressed within 2 hours.

At present, all the documents of Baosteel can be found online.

Zhang Zhiyong, general manager of Dongfang iron and steel Agel Ecommerce Ltd, said.

E-commerce has also provided a mechanism of public sourcing for Baosteel, while the innovative trading mode "online bidding" has improved the market competitiveness and effectively guaranteed the product.

Implementation.

At the beginning of 2010, Baosteel chemical industry tried to sell carbazole products. After nearly a year's bidding, sales unit price rose from the initial 9000 yuan to 180 thousand yuan.

At present, the varieties of bidding pactions have covered the steel quality, scrap steel, waste materials, spare parts, scrapped equipment and production lines, thus achieving the maximum benefit of enterprises.

How can traditional enterprises survive?

"E-commerce has triggered changes in the way of society, life, work and shopping, which has made the traditional enterprises more impacted. In order to maintain their relative advantages, e-commerce must be done.

But in e-commerce, business is still essential.

Li Xiaoshan, general manager of Information Technology Department of Shanghai Textile Holding (Group) company, said.

Zhang Zhiyong believes that "the advantages of traditional enterprises lie in the scale of business, customers and capital investment, but the biggest problem is the business mode of the enterprises themselves."

Li Lina emphasized that the disadvantage that traditional enterprises can not overlook is path dependence, which is used to the successful business model before. It is hard to break through in the context of the Internet.

"E-commerce investment in a short time is not enough to make up all the disadvantages of traditional enterprises, and it can be helped by Dangdang and Taobao's team."

Huang Hua, general manager of Agel Ecommerce Ltd, said.

Jinjiang international Agel Ecommerce Ltd COO Chen Wenzhe said, "for tourism business e-commerce, more importantly, customer management, personalized services and precision marketing."