The 8 Major Marketing Schools Of Clothing Enterprises

In China, the development of marketing has gone through 20 years, and a number of distinctive research has emerged in China's academic circles, which introduces these characteristic studies to expand the international influence of China's marketing and enter China.

Diversified growth is very important.

Through collecting the research results of the above experts of the China Market Association, we collected data on marketing teachers with professorship titles from over 500 universities in China, and searched comprehensively through key words in the Chinese academic journal network, VIP Journal Network and the NPC's copy information journal network. All the scholars who published more than 10 papers in a marketing research field have analyzed, and finally found that there are eight most distinctive research in the Chinese marketing school, which can best represent the current situation of marketing research in China.

These eight characteristics belong to eight research teams. We call them eight schools of Chinese marketing research.

Marketing School 1. basic theory school

Many marketing theorists in the country are doing research on the basic theory of marketing, but the most outstanding one is the research of Guo Guoqing team of Renmin University of China.

Marketing School 2. customer satisfaction faction

The research on customer satisfaction has been in China for ten years. In the past ten years, there have been many researches on customer satisfaction, but most of them are isolated and fragmented articles. The most systematic, characteristic and influential system research is the study of the Zhao Ping team of Tsinghua University.

Marketing School 3. Brand Marketing School

The research on brand problem has been in China for 20 years, and some influential researches have also been formed. For example, Lu Tai Hong, Zhongshan University and Yu Mingyang, Shenzhen University, all have distinctive features.

But the most systematic and influential research is the study of Fan Xiucheng team of Nankai University.

Marketing School 4. marketing ethics

In the study of marketing ethics in China, Professor Gan Bi Qun of Wuhan University is definitely a well deserved pioneer. Today, there are many achievements in the study of marketing ethics in China, and also from Professor Gan Bi Qun of Wuhan University or her leading research team on marketing ethics.

Marketing School 5. Marketing School

Marketing is a highly practical discipline.

The study of marketing status and problems is an important topic in marketing research.

There are many achievements in the research of the marketing status of Chinese enterprises, but the most outstanding one is Professor Lu Tai Hong, who is not the Zhongshan University.

Marketing School 6. marketing security school

Since the occurrence of financial risks in Southeast Asia, there has been an upsurge of security research in the world. Security has become an important research topic in the economic field.

In the Chinese marketing field, the research on marketing security mainly focused on risk research at the early stage, and formed several influential research groups. However, the most systematic research achievement of marketing safety is still from the research team led by Professor Li Yu of Sichuan University.

Marketing School 7. Precision Marketing School

The emergence of precision marketing has been in recent years in Chinese academia and business circles.

How to achieve the accuracy of marketing is indeed an important topic of marketing research.

Precision marketing research is still in its infancy in China, but Lv Wei, represented by Shanghai Jiao Tong University, has made an important breakthrough in precision marketing research, and has become the core strength of local precision marketing research.

Marketing School 8. customer value faction

On customer value in recent years

In the west, many scholars have made many achievements in the field of customer value research, but the most outstanding one is Professor Dong Hai of Dalian University of Technology.