Men'S Clothing Industry: Brand Extension And Terminal Refinement Are Key.

Nowadays, it is the age of male color. The pursuit of beauty is no longer a woman's patent.

Data show that China in 2009

The total retail sales for the first time surpassed the US, reaching 206 billion 780 million yuan, and exceeded 390 billion yuan as of 2011, far exceeding the market performance of branded women's clothing.

Especially in recent years, with the trend of leisure penetration into the field of formal clothing, business casual wear has ushered in a good period of rapid development.

It is estimated that in the next five years, the business casual wear will achieve an annual growth rate of 22%, and the share in the men's clothing market will reach nearly 20%.

Looking forward to the 2012-2016 years of China released by the Industry Research Institute

According to the Research Report on brand competition pattern and leading enterprise development strategy, relying on the wide market and differentiated consumption ability in urban and rural areas, the domestic menswear brand enjoyed more than 20 years of rapid growth in the market, and initially formed the leading edge of brand and scale. Brand penetration and market share were higher than other garment sub industries, and the industry competition was increasingly fierce.

At present, foreign brands such as Hugo Boss, Burberry, Armani, Dunhill, Ermenegildo Zegna, Cerruti1881, Ralph Lauren have been standing firmly in China's men's wear market.

It is worth noting that with the increasing demand of men's wear market in China, large luxury groups such as LVMH and PPR have begun to increase investment in this field in order to seize market share in time.

Domestic men's wear brands show obvious.

The characteristics are mainly concentrated in coastal provinces such as Zhejiang, Jiangsu, Fujian, Guangdong and other places, forming zhe faction (YOUNGOR, reporting birds), Su faction (red beans, Bosideng, Hai Lan's house), min faction (seven wolves, llang, Qipai, nine herd king)

And Guangdong school (Karl Denton, group Hao) men's clothing.

They are self-contained and have their own characteristics.

Among them, the leading position of men's clothing industry in Jiangsu and Zhejiang provinces is obvious. Fujian's men's clothing industry has risen rapidly in recent years, while the advantages of Guangdong's men's clothing industry, especially its foreign trade advantages, are gradually weakening.

In any case, the representative enterprises in these regions have developed rapidly through the rapid development of brand operation and channels in recent years, and have become the core strength of the men's wear market in China.

Looking forward to the analysis of the men's wear industry research group of the foresight Industry Research Institute, from the competitive situation of men's clothing at home and abroad, the competitiveness of men's clothing enterprises is mainly related to several aspects, such as brand promotion ability, supply chain integration ability, store development ability and enterprise management ability.

Among them, brand extension and meticulous terminal operation are the key factors for Menswear brand to achieve continuous improvement of profitability and enhance the market position. Most famous foreign men's wear brands have achieved sustained growth over the past two years through the above mentioned paths. The typical representatives are Hugo Boss and Ralph Lauren.

At present, the domestic men's clothing enterprises have entered the stage of relying on the fine brand operation to promote the growth of their performance after experiencing the rapid expansion of the early stage, and the men's clothing enterprises with the above advantages are expected to stand out and become the leading industry in the future.