How To Innovate Marketing In Garment Industry

There are only two basic functions of business activities: marketing and innovation.

Only marketing and innovation can create results, all others are costs.

There is a famous story about marketing. A consultant told a drilling machine manufacturer: "you are not selling drilling machines.

Eye of the hole. "

What he means is not to sell features, but to sell benefits and values.

Most people are lazy in their bones. If they are not linked to their immediate interests, they are often unwilling to complete their tasks proactively.

Even with their personal interests, there are still lazy people.

Laziness

It is very dangerous, especially in the sales staff, because the sales staff are engaged in a highly liberal profession, requiring great initiative and being able to fulfill tasks without supervision.

Based on this situation, enterprises often rely on the policy of carrot and stick, and very strict management measures, so as to achieve the purpose of supervising salesmen to work hard.

However, studies have found that those who are based on strict management and high pressure will probably not have good results.

In fact, such problems occur every day in enterprises, and we are only brutally enforced. As a boss, it is very easy to punish employees, and even expelling an employee is very easy. But that can only prove our incompetence. If we do not fundamentally establish the consciousness of employees, it is also useless to have strong management measures. This is especially important for salesmen.

Nowadays, many enterprises attach great importance to enterprises.

The establishment of management system, the so-called management system is the improvement and establishment of related processes and regulations. Most enterprises believe that as long as the management rules are well managed, various problems of enterprises can be solved. Even many experts in management circles are advocating that enterprises are not well managed. In many cases, because there is no perfect management system, as long as the establishment of a sound management system, no matter what kind of people to manage enterprises, the enterprise can develop in the direction we want.

Inspired by such a pleasant story, many bosses tried desperately to establish their own processes and management rules, but the results turned out to be getting worse.

In fact, a good management process and regulations must be understood and supported by employees, otherwise it will not be implemented.

In addition, in the establishment of modern management system, a lot of management experts advocating management system have brought many misunderstandings to enterprises. The perfect system is important, but it can not solve all problems. Even the management system itself is conditional. In my opinion, the implementation of any system depends on people first. Only these people are willing to work hard to make the system truly implemented, and the interests of enterprises can be guaranteed most. Relying solely on the system is very dangerous.

More importantly, the system is also made by people. A group of good people can help enterprises to set up a good system. A group of bad people can only create bad systems. Therefore, in the face of changes in the modern management system, the important thing is not the system, but the people who make and master the system, which is crucial to their training and training.

The above example illustrates that a good thing is not done by a good group of people, and it will get a bad result.

enterprise operation

The highest level should be to cultivate employees' sense of autonomy, so that employees can work on their own initiative.

The so-called initiative is not only the initiative of behavior, but also the initiative of thought.

Many salespeople are diligent and hardworking at work, but they are not willing to take the initiative to think about problems. They often push problems to superiors and companies.