The Key To Successful Marketing Of Clothing Enterprises

(1) event marketing: team strength

This is the premise of an event marketing. There is no unity, plan, purpose, and clear division of labor.

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(two) event marketing: focus on current events - brand activities.

Of course, events often need to be carefully planned by themselves, and planning events must be closely integrated with their propaganda purposes. Successful marketing events in other industries are not difficult to find.

We can give an example, but also a model of public welfare marketing: "ban Wang Lao Ji" incident.

The most important news report in the first half of this year is the Wenchuan earthquake.

In the earthquake donation, Wang Lao Ji donated 100 million yuan, but the 100 million yuan produced more value.

Within 3 hours of Wang Laoji's charity, Baidu posted more than 140 thousand posts.

What did Wang Laoji do? First, Wang Laoji integrated the patriotic wishes of the consumers. Secondly, Wang Laoji integrated the current events, that is, the marketing of earthquake events; again, Wang Laoji integrated the major media resources, mainly forums resources and free resources such as network news.

For this reason, event marketing can be better achieved through Internet media.

(three) event marketing: "events" should be accessible to the public.

The second main reason for the failure of event marketing is the lack of participation. Enterprises are willing to plan some activities in their own perspective. They basically do not consider the difficulty of consumer participation, and the cost of participation is also expected to involve the public widely.

Why did Super Girls make a stir in the whole country, mainly using the mobile phone short message, a very easy to participate interactive way. When the final was finished, nearly 1/3 of the people in the country were watching, many people were interacting through thumb, others mobilized relatives and friends to participate in it.

The masses themselves are entertaining themselves.

The ad song of yogurt has also entered the phone ringing of millions of young girls through the Internet.

The reason why event marketing is effective is related to the lively nature of consumers. If we can plan and use an event well, we can arouse people's curiosity.

Marketers will receive good marketing results.

(four) event marketing: a big money - with the help of stars

I believe you are familiar with the "car shock door" incident. From the clarity of the picture to the "solo" news of Zhang Ruyi the day before, at least I feel that this is a carefully planned marketing event.

In my opinion, at least Zhang Ruyi, Ruyi Hotel, BMW, Mercedes Benz and so on are enough to earn enough attention.

Yue Sun seemed to be a central figure of the car shock door, and was promoted by Yue Sun's fame.

(five) event marketing: attention should be paid to risk control in event marketing.

Event marketing is a double-edged sword, successful event marketing.

It is able to attract the attention of many consumers at a low cost, rapidly enhance the corporate image and expand the popularity and reputation of the brand. If the operation is not good, it may bring irreparable negative impact to the enterprise. Therefore, when launching event marketing, enterprises should pay attention to the risk prediction and control.

A, enterprises should conduct a comprehensive risk assessment of the events to be operated or utilized.

In the event marketing of B. enterprises, it is necessary to apply risk management theory to self adjustment of possible risks so as to give full play to the potential energy efficiency of event marketing.

C, enterprises always study the psychological trend of consumers, closely integrate the public's attention and participation in events with the breadth and depth of events.