Changing Marketing Mode And Digesting Clothing Inventory Crisis

Under the way of China's past growth, enterprises can promote market expansion by "pressing goods".

Today, China's economy has bid farewell to high growth, but business marketing has remained the same. The two parties have violently conflicting and decided this round.

Far beyond the traditional clearance inventory.

The new round of crisis, the "disaster" area is large, beyond imagination.

In various industries, there is a wide range of issues. Not only our ceramics industry is facing a crisis, but also the clothing and food industries are deeply endangered.

Unlike in the past, inventory is only a problem for ordinary enterprises. Nowadays, the problem of excellent enterprises is more serious.

In the clothing industry, it is a small bulk brand problem.

Inventory crisis is a by-product of marketing crisis. It is irresponsible behavior to push the responsibility of this inventory crisis to the macroeconomic situation. The insensitivity of enterprises to macroeconomic reaction indicates that enterprises have already lost the basic requirement of marketing environmental adaptability.

First of all, we will identify the stock crisis and see what causes the large inventory crisis.

This round of inventory crisis is the result of a major change in China's economic growth pattern.

China's annual GDP growth rate of about 10%, growth rate of growth industry of about 20%, growth rate of 30% to 50% growth enterprises, such growth rate, excessive excess inventory can also be digested by future growth.

Digestion inventory will inevitably expose the profit problem of enterprises.

Those markets or stores with poor profitability usually show their embarrassment during the economic downturn.

To solve the problem of high cost by shrinking, we can make room for profit.

At present, many excellent enterprises have begun to think about how to link the manufacturer's management information system with agents, and integrate the channel activities and inventory flows of agents into the plant management information system.

Three prerequisites for Informatization:

The first condition is to shorten the chain of channel circulation, that is to say, the channel should be flat.

The second requirement is to ensure that dealers can fulfill their obligations under the contract.

The third condition is the pparency of internal system construction.

To solve these three problems, manufacturers can choose the appropriate information management operation system to make their inventory management level achieve a magnificent turn.

After finishing the inventory, most dealers are dying, and smart dealers have been pformed from the following three aspects:

The survival of distributors is still in the channel. To avoid the recurrence of high-risk repository, we must work hard in channel management.

Dealers can comb out their core channels in many channels, and focus on them.

The profit of distributors is accumulated by one minute, and it is not easy to make money, so they are reluctant to spend money on the management and training of salesmen.

There are no good people and good management methods in the inventory of tens of millions of dollars. How can they be easily solved?

Manufacturers ignore

The current situation of pressing goods means that there are various problems that have not been put on the table.

The only way to solve the problem is to set up a stop loss line for the dealer. If the amount of pressure on the salesperson of the well-known manufacturer is much higher than the amount of the shipment, then the cost of warehousing and logistics of the product is calculated, and the well-known product will lose money in a certain period of time. Then we will refuse to suppress the goods without hesitation. If the situation is serious, the agent can be terminated.