Jingdong'S Autumn Promotion Campaign Was Withdrawn By Businessmen.

"We can't play this way. Our choice is to withdraw."

At noon on September 5th, Wei Wei, general manager of Hangzhou Cowboy brand Jasonwood, was somewhat angry on the phone.

On the same day, Sina micro-blog certification is the head of JASONWOOD e-commerce operation, "Louisa Xiaoxi", said Weibo, and decided to quit.

POP platform, on the grounds that in September 3rd, Jingdong held a "buy 300 to send 1000 coupons" activities, and 1000 of all shop vouchers need businesses to come out. After JASONWOOD refused to participate in activities, the store was locked up by Jingdong.

"You can't afford to pay a cent for a price war." is this what you call heroism, Liu?

Wei Wei told reporters that "300 sent 200500 to send 300800 to send 500, which is equivalent to our products were forced by Jingdong three to sixty percent off", and there is no sign in advance, all the sales of clothing brands on the Jingdong platform are locked, "we are not participating."

In addition, in September 4th, the clothing brands including Eve, eifini, AKSERIES and so on were forced to join in the promotion of chariots. They once issued an urgent announcement on the shop's home page for suspending delivery or business, and began to communicate with the Jingdong mall platform operator, and subsequently withdrew the announcement.

In addition, in order to protest the Jingdong's activities, Qipai, Shanshan, seven wolves, zero men have already put the store products off the shelves, while Cartier crocodile communicated with Jingdong and gave up their participation in the event.

What is the reason behind the Jingdong's promotion of autumn products on such a large number of suppliers? Almost at the same time, it is reported that the price supervision bureau of the NDRC has recently launched an investigation into the "price war" of the electricity supplier. The preliminary investigation finds that during the price war, the electricity supplier's promotional activities are suspected of making the original price and cheating consumers.

Counter sales promotion

"Jingdong has the highest rate of fees".

"We have been in full communication with the suppliers, and if the suppliers do not agree that we will not force them to participate, in the end we have been in good communication with the suppliers."

Facing the protest voice of suppliers, Wu Sheng, senior vice president of Jingdong mall, responded to our reporter in September 5th.

However, for Wu Sheng's statement, Wei Wei said, "this is totally nonsense. The Jingdong did publish a notice of its activity plan in QQ group of our suppliers, but when we asked them not to participate in the activities, our backstage had been locked up, and it was impossible to say whether to join or not."

A screenshot of a QQ chat record provided by a supplier to our correspondent shows that when the supplier put forward the request to delete it from the promotion page, the reply of Jingdong staff is: "no, not participating in this activity, and do not want to take part in any activities in the future."

Some suppliers reflected that after the failure to communicate with Jingdong, all of their products were forced to be modified by Jingdong to be out of stock, resulting in customers unable to place orders.

Wei Wei said that Jingdong asked businesses to bear all promotional costs, "all risks are pferred to us."

It is understood that this year's Jingdong 6. 18 sales promotion activities before saying that all Jingdong sent tickets, and later become both sides bear half, but ultimately borne by the business, and sales are not ideal.

"In Jingdong, our return point is 9%, the logistics fee is 9.5 yuan per unit, this is not the highest, but other platforms basically do not let us bear the promotion fee, Jingdong is not the case, so the cost of Jingdong has been the highest."

Wei Wei said.

For a medium-sized garment supplier like JASONWOOD, the practice of Jingdong makes it very stressful. In an open letter issued by micro-blog on the micro-blog, which is called "Liu Qiangdong, I don't play," it is especially pointed out that "we are not a profiteering enterprise. Besides the annual fee and deduction point of the Jingdong, we always pay a lot for activities that are not for the sake of business at all, but what have we got?"

The open letter also mentioned that if anyone can carry on, they can either sell defective goods or sell stocks, or play the same consumer as last time.

Supplier's dilemma

"Our account has been in excess of 45 days, and now there is a trend of further extension".

For the cause of the promotion, Wei Wei said, "this is a platform to fight against another platform hastily launched promotional activities, let the business to pay the bill."

It is reported that the Jingdong's autumn coupons promotional coupons are 5-8 days in November, the purpose is to grab Tmall before the start of double 11 promotion.

Jingdong mall, which is increasingly strained funds, is not only starting to let suppliers bear the cost of promotion, but also repeatedly extending the payment period for suppliers, which is also the main reason for suppliers' dissatisfaction.

JASONWOOD, who entered the Jingdong platform in April this year, is deeply aware of this.

Wei Wei told reporters: "before we enter the shop, the message that Jingdong sends to us is that they are a new platform with low cost and no account period, but our account has been over 45 days since we entered that day, and now there is a trend of further extension."

It is reported that JASONWOOD has opened stores on Tmall, pat, Jingdong, Dangdang and No. 1 stores.

But "in November 11th last year, our sales in Tmall single day reached 5 million 700 thousand, while our sales promotion in Jingdong 618 this year was only 110 thousand yuan, and the sales promotion on Jingdong platform was not as good as Tmall's sales of medium sales 1/5".

According to the IPO report of Jingdong mall, its platform revenue in 2011 was about 4 billion 600 million yuan, and this year's goal is to reach more than ten billion yuan. At present, this is very different from Tmall's revenue of nearly 100 billion yuan.

More suppliers will operate Jingdong as a platform for trial entry, ready to quit at any time.

"From the day we entered Jingdong, we wanted to withdraw our cabinets. This is not the only idea now. In the future, consumers can go to our counters on other online shopping platforms."

Wei Wei said, "we originally hoped that there were several platforms to share operational risks. After all, we could not put all eggs in one basket, but Jingdong's practice made it impossible for us to continue to maintain, only to opt out."

There are electric business people said, "Jingdong since 2012 due to the fourth round of financing is blocked, its financial pressure is very great, Liu Qiang East said 8 billion 700 million yuan of cash, in fact, a lot of accounts payable, that is, accounts receivable settlement supplier funds, and let suppliers bear the promotion cost is also the reason."

But many manufacturers are still bundled in the sales promotion which started in September 3rd, and most businesses have resumed their sales promotion after they failed to communicate with Jingdong. Some businessmen who do not want to be named said, "although Jingdong platform is not large at present, its growth is faster, and we dare not offend the platform. In addition, if we want to quit, our loss and user turnover are very serious."

The electricity supplier pointed out that for some rely on

The supplier of growth has become a victim of competition among electronic business platforms, but most manufacturers can only choose to accept it. Maybe they start regretting the decision of the multi platform entry that was cheap.