Sports Apparel Brand PEAK Olympic Card To Create Overseas Influence

In August 13th, the London Olympic Games officially closed.

As China

PEAK only sponsored an Iraqi team in the 2008 Beijing Olympic Games. But this year's London Olympic Games, PEAK has spent more than 10 times the Olympic Games in Beijing. The "record breaking" sponsors all the outfits, awards clothes and some match equipment of the 7 national teams in Iraq, New Zealand, Slovenia, Algeria, Lebanon, Jordan and Cyprus. At the same time, it provides equipment for 3 tennis players such as Belarus athlete Olga Gwatersova and so on. The athletes participate in more than 20 major items, including rowing, design, archery, artistic gymnastics, track and field, horse racing and so on, more than 100 items.

To this end, PEAK has become one of the most popular Chinese sports brands in the London Olympic Games, and is also the third largest Olympic sponsor after Nike and Adidas.

The sports teams in these countries chose PEAK for their benefit.

With the cooperation of top international organizations such as NBA, FIBA (FIBA) and WTA, PEAK has gained popularity in the world and is a Chinese brand with huge overseas influence.

PEAK's overseas income has accounted for 10% of the company's total revenue (as at the end of 2011), and there are distributors in all 7 countries, and products are also popular.

In fact, not only these 7 countries.

Before the opening of the London Olympic Games, more than 10 countries and regions took the initiative to find PEAK to cooperate. But due to the lack of time and design and development process, PEAK finally reluctantly gave up.

From another point of view, this is also a reflection of PEAK's overseas influence.

As a brand of Chinese sports, we want to design distinctive features for other national sports teams.

It's not an easy thing.

After obtaining relevant sponsorship design information, PEAK will prepare relevant background information of the sponsoring countries ahead of time, including history, culture, religion, folklore, language, economy, etc., and do a comprehensive understanding.

Under normal circumstances, PEAK will prepare 3 sets of design plans for sponsoring countries. According to the sponsorship strategy of PEAK and the propensity of sponsoring the country, it will ultimately decide the direction of the design plan and launch all the designs. The design process will undergo multiple reviews and modifications.

After the design is approved by the IOC of the other country, PEAK will make samples and provide the athletes with trial and dress modification and revision. It will take several months or even a year or so to complete the final design of the Olympic equipment from the project, the plan, the design, the review, the revision, the initial sample, the fitting and the modification of the sample to the final Olympic equipment.

In the sponsorship of the Olympic Games, PEAK did not join China because the venue was in the United Kingdom, and the Olympic Committee of most countries would like to show their own style through clothing.

The Olympic uniform.

PEAK has taken a lot of reference to the data and clothing elements of the fourteenth London Olympic Games in 1948. It is not common in sports products to make sports equipment with the new technology combined with traditional clothing culture.

With the strong power of China and the outstanding achievements of the Chinese delegation, the international influence of Chinese sports brands is growing.

Especially, PEAK, which has a wide range of sponsoring resources and sales system in the world, will receive more attention from the international market.

PEAK's investment in the Olympic Games is about 10 times that of the previous session. The aim is to help the London Olympic Games in the global influence, take the Olympic Games as an opportunity to speed up the layout of the global market and enhance the influence of the 7 sponsoring countries to become the leading sporting goods in the local market.