Clothing Salesmen Should Understand The Psychology Of Customers.

When a salesperson sells a garment to a customer from an initiative (rather than a customer's initiative to ask or buy), the customer usually makes four psychological stages: rejection, acceptance, repetition and recognition.

Under normal circumstances, only through these four

It is possible to conclude a paction.

According to Ping fan, our corresponding strategies and attitudes should be different according to the different mentality of our customers.

1. Exclusion period

In a market environment where supply exceeds demand, there is no shortage of sales pitch. When customers encounter salesmen to sell goods to us, the first response is the one who wants to pick up my wallet.

Conversely, if it is

When you ask or intend to buy something, there is little such rejection mentality, and pactions are easier to achieve.

This is the consumer psychology of consumers created by the contradiction between supply and demand.

2. Acceptance period

At this point, customers are basically in need and interested. At this point, what we should do is to introduce the advantages of the product as far as possible, and constantly combine the actual needs of the customers to tell the benefits that the products can bring to the customers.

Which ones should be analyzed?

Advantages are what customers want, emphasizing these, not all, and other advantages.

Ping Fan said, because only the products you are talking about are the most desirable advantages of customers, so customers will think that this product is more suitable for him.

On the contrary, everything is said, too much to introduce some functions and interests that customers do not need or do not care about, which will make customers feel that this product is not very suitable for themselves.

3. Repeated periods

Before customers decide to buy a product, they will produce psychological repetition. The larger the rational commodity is, the more often they will be stuck at a certain point. They will not continue to make progress. You will not give in and customers will not give in. Usually, the result of stalemate is that customers are beginning to give up the idea of giving up buying, and many of the chances of the paction are lost in this link.

4. Closing time

At this point, customers basically have a 80% purchase tendency, but at the same time, there is a psychological factor in buying. That is, when customers want to make a purchase decision, they will feel uncomfortable because they will lose the chance to choose. At this time, they usually compare the instinctive instinct with the substitute goods or hesitate to buy.

Do you know your own psychology? Can you grasp the psychology of your customers? Do you know the psychological skills in communication? No matter what kind of person you belong to, salesperson is still a salesperson.

We all need to understand "psychology". Don't miss the classic sales psychology of Ping fan. You will have a great deal of success.

All in all, Ping fan believes that psychology is related to sales, psychology and marketing, psychological and management related, psychological and economic related, psychological and operational benefits.