Zara Online Shop Is Not Sought After: Experience No Customer Service.

Chinese online shop online is clearly not being sought after.

It is reported that many users still have reservations about their website style and purchase experience, especially in some details, which can not satisfy the consumption habits of the online shopping crowd in China, and needs to be improved.

Some users say frankly that the details page of Zara shop is too concise, and the products show less pictures.

"Click on any one.

There are only 3 pictures, no more explanation and enlargement of the material, making it difficult for people to make judgments.

Online shopping needs to enhance visual perception and impulse buying. "

Zara commodity display

Zara's official website is mainly based on the overall wearing effect. Taking the most basic vest as an example, although the picture can be magnified, in fact, because of being blocked by models, it is not possible to see the details of necklines, cuffs, lace and so on.

Some of the styles have two colors, but only one color has a detail map.

Zara size measurement is slightly simpler.

On the other hand, the size of the Zara "three dimensions" is relatively concealed, and is still dominated by European sizes after clicking and enlarging. The Chinese corresponding size is placed at the bottom and is not intuitive enough.

In addition, Zara Chinese online shop does not currently have customer service function, which makes users of the first login website confused.

"Zara has always been a customer oriented, quick response, but on the electronic business platform, the user feels like a machine. If he likes to buy it or not, he obviously does not feel closer to the shop, and can not communicate and communicate as well as other online stores."

What is hard for China's online shopping users to accept is that Zara has not launched a special zone.

"The same price has a good new experience at the same time, but no special offer or discount may be disappointing to those price sensitive customers."

It is understood that under the Zara line stores will usually set up a discount area for the season.

Zara, a representative of the company, has strict management of supply chain and inventory turnover. The huge new quantity and shorter life cycle determine that there will not be excessive inventory and promotional products.

Insiders pointed out that the price sensitivity of domestic online shopping consumers, often cultivated by frequent price wars, is not enough to be reversed in the short term, and for international brands like Zara.

In addition to pursuing its own unique management and operation style, the purchase habits of localized users should also be taken into account.

Tmall original brand

CEO Zhao Yingguang said that the ZARA online store was launched online today, but the official website had opened its sales function. There is still a long way to go for Chinese consumers to accept it.

"Examples of foreign companies' abuses in the Chinese Internet are everywhere. I hope that the operation team can actively adjust its strategy according to China's national conditions and not become a sigh when people talk about it a few months later."