Micro Film Marketing Opens A New Way Of Sports Brand Marketing

If you do not weave your neck today, you will be Altman, micro-blog, micro fiction, the magic of the micro age has been spreading rapidly and permeating people's lives, even the traditional film culture, but also the great impact of the micro era, and implant marketing has gradually moved from behind the scenes to the stage.

Unlike commercial films, they are also different from mass media video clips. It is a new media marketing tool between them.

For enterprises, micro film is completely tailored for the film and television marketing.

This is the same as film and TV placement advertisements, but it does not adopt the rigid advertising method of advertising. Instead, it adopts a more gentle way to integrate into the narrative style of the story itself so that audiences can accept it in a subtle way.

Due to time constraints, micro films should be successful in the plot, which is similar to commercial blockbusters, and enterprises can easily integrate brand information into storylines, and sublimate, highlight or arouse concerns and emotional resonates through the story's protagonist's "things and feelings".

Microfilm has the same effect with micro-blog.

Micro-blog relies on more than 100 words, pictures and other limited information to support the public speaking platform, while the micro film wants to move the audience in just a few minutes or even minutes. It concerns the story, and the two relies on the emotional resonance with the audience.

Good microfilm can enable users to forward and comment after reading, willing to share, or even willing to find people and brands that appear in the story.

Triggering users' willingness to make corresponding actions is the core of microfilm production, rather than the enterprise's self talk.

The reason why microfilm is different from other forms of Internet advertising lies mainly in its

Interaction, content must be able to fully arouse the enthusiasm of the audience to participate in the collection, sharing, discussion and even the two creation, and then release the influence of the micro film.

Low cost is competitive advantage.

The emergence of microfilm marketing has led many enterprises that are actively exploring innovative ways of communication to see the dawn of hope and bring unprecedented business opportunities to enterprises.

Micro film marketing mode is becoming an enterprise and

The "beloved" and even analysts pointed out that micro film is gradually becoming the "standard" of advocating corporate brand strategy.

According to Lin Zheng Guo, director of PEAK brand management center, PEAK's production cost of a microfilm is about 100 thousand yuan, which even includes promotion costs.

He analyzed: "before the CCTV invested 500 million yuan of advertising expenses, may produce 1 billion yuan, feel worthwhile.

But now the same input may yield less than 100 million yuan.

"Compared with that, microfilm is a bit" cheap and delicious.

"A video produced at tens of thousands of dollars in cost, as long as it is forwarded on micro-blog, may attract many people's attention. This is equivalent to promoting the brand free.

"It can be seen that the low cost input of micro films is an important reason for enterprises to choose them as new marketing means.

Compared with traditional marketing methods, micro film marketing also has many advantages, such as attraction, affinity, visibility and communication ability.

Ordinary corporate promotional films purely aim at promoting themselves, which easily arouse the audience's conflicting emotions, and the plot and content of enterprise micro films are more acceptable.

The plot gives a richer expression to the enterprise micro film. Compared with the stereotyped corporate propaganda film, the enterprise micro film can contain more creative elements.

For many small and medium-sized sporting goods enterprises, the emergence of micro film marketing has become the gospel of corporate branding.

Micro film marketing does not require the strength and capital chain support of enterprises. As long as we dig hard to find the conjunction point between products and movie content, any brand can stand out in the "micro era".