Zara Online Store: Online And Offline Clothing With The Same Price

Spanish fast fashion Clothing brand Zara's online store in mainland China has been officially launched, and its online platform will sell the entire line of goods at the same price as the physical store. This fast fashion company, which announced in February this year that it would enter the domestic online market in autumn and winter, finally joined the ranks of Chinese e-commerce in the online direct marketing mode as scheduled.

Log in to Zara and find that the website follows the consistent style of simplicity, generosity and fast fashion, with a rolling background as the focus map. In addition to the new products of this week, women, men, children and other series of products, the sidebar also provides micro film advertising videos to build brand image and culture.

It is worth noting that the Zara online store's products and physical stores are updated at the same time, and the prices will remain the same. Judging from the latest products presented on its experience website, autumn and winter clothes have been launched in succession, including skirts Jeans , shirts, bags, shoes, etc., a total of 57 items, ranging in price from two to three hundred yuan to 1500 yuan.

In terms of payment, Zara Chinese online store supports Alipay, domestic bank cards, JCB, Visa and Mastercard, but does not support tax exemption applications (only for offline stores).

Zara said that users can choose two delivery methods: delivery to home or delivery to nearby Zara stores for self pickup. If you choose to deliver the goods to your home, you will be charged 10 yuan for each order. At present, if you reach 299 yuan, there is no delivery fee. The delivery time will depend on the user's city. At present, the goods can be delivered within 2 to 3 working days in Beijing, Shanghai, Guangzhou and eastern coastal provinces and cities, while the goods may be delivered within 7 days at the latest in western regions such as Xinjiang and Tibet. If the user chooses to deliver the goods to the store for self collection, Zara will notify the user of the arrival of the goods by SMS and have 15 days to collect the goods.

In addition, Zara online stores also have the same return and replacement rules as physical stores. Within one month of the start of sales, you can choose to pick up the goods at home or return them to Zara stores for free. Zara has hired a professional logistics company to take charge of the nationwide delivery.

Another surprise for users is that Zara displayed the mobile application to be released in the online store, and users can scan the label of the application in their offline store to check whether the same product is available online.

It is reported that Zara is famous for its quick response to fashion and efficient circulation, and is regarded as the originator of fast brands by the domestic fashion brand and retail industry. In recent years, in order to better save the cost of opening a store and more use the Internet Brand promotion Zara, Gap, H&M and other companies have also started to dabble in different fields, especially e-commerce.

At present, Gap is in the forefront of e-commerce expansion. In addition to supporting the purchase of Chinese websites, it has launched e-commerce in 65 countries. Zara has been engaged in e-commerce since September 2, 2010, and has now opened online business in 20 countries and regions. Previously, Zara officially opened an online store in Hong Kong, and now the website has directly jumped to the "Zara China" page.

According to Ebon Power Network, Zara, which was established in Spain in 1975, is affiliated to Inditex Group and is the world's third and Spain's first apparel company. Zara attaches great importance to store design, window decoration, commodity display, and selection of excellent store locations. Its offline business has more than 2000 clothing chains in 56 countries around the world. In China, the physical stores have also experienced six years of development, and the network is spread across more than 40 cities. This year, it is planned to open 150 offline stores in Huaxin.

The financial report shows that the net sales of Inditex Group, the parent company of Zara, increased by 10% year-on-year in 2011 to 13.79 billion euros, of which Zara accounted for 64.8%.