The Current Situation Of China'S Outdoor Brand Market

Compared with foreign markets, China's outdoor brand market still has a certain gap. In terms of quantity, China's outdoor brand development is relatively small.

Outdoor in Europe

In the brand market, different brands can be distinguished by different functions, and the development space of outdoor market still exists.

A consultancy light industry analyst pointed out that China now has more than 400

Local brands account for about 30%, retail stores for professional outdoor products reach nearly 2000, department stores have more than 1600 retail outlets, and other sales modes are developing rapidly in different ways. There are clothing brands specifically targeting mountaineering activities, and there are outdoor brands for outdoor camping and camping.

Although these brands belong to the outdoor banner, their customers and consumers are different.

Because of the many differences between China's outdoor products and foreign products, China's outdoor brands continue to exert their strength.

Developed from abroad

With the development track, we can see the hope of development.

Last year, the size of the US outdoor market had reached 15 billion dollars, and the European Union was 14 billion euros.

Moreover, at present, there are more than 20 thousand campsites in different themes and different stars in the United States, while the number of camping sites in China is still two digits.

According to the "2011-2016 year analysis and Investment Strategy Research Report on China's outdoor tourism market" released by a consulting firm, the outdoor market is no longer a mere explorer, "donkey friend" or other professional or non professional outdoor people, and ordinary consumers are also outdoor sports brands.

Generate interest.

Take the famous outdoor brand BLACKYAK in South Korea as an example, its stores are located in many large and small cities in South Korea, and its purchasing population is very extensive. Both children and old people are the target objects, because these consumers do not see the special function of outdoor clothing, but prefer the high quality and unique design of outdoor brands.

In China, this phenomenon is also gradually emerging.

In the next few years, China's outdoor products industry will enter a rapid growth period at an annual rate of nearly 50%.