E-Commerce Price War Hangzhou A Clothing Brand Announced To Withdraw From Jingdong Mall

"You can't pay a penny for the price war, do you want us to pay the bill?" Liu general, is this what you call heroism? Sorry, we won't play.

Yesterday,

Louisa Xiaoxi, director of brand JASONWOOD e-commerce operations, said in its personal certification micro-blog that in September 3rd, Jingdong bought 300 yuan and 1000 coupons, and the cost of 1000 yuan was borne by suppliers. Such an unequal treaty led the brand to withdraw from Jingdong.

At the same time, the micro-blog also refers directly to the price war initiated by several big electricity suppliers, not only fooling consumers, but also hurting suppliers.

JASONWOOD exposes insider price war

Many people in Hangzhou have heard about the JASONWOOD brand. This is a leisure founded in 2000.

Brand Company.

Yesterday, a micro-blog made it to the opposite side of the Jingdong ShangCheng Railway Station, which has been in the limelight in the electricity price war.

Yesterday morning, JASONWOOD e-commerce operator, "Louisa Xiaoxi", announced on its micro-blog that JASONWOOD withdrew from the Jingdong mall and wrote a long micro-blog to consumers, exposing the inside story of the e-business platform.

"If it goes on, it's not fair to you, because you will find it very expensive.

It's not fair to us because it's not cheap.

But Jingdong may never have thought about fairness, but Liu Qiangdong (Jingdong mall CEO) has only money in his eyes, though he doesn't seem to want to make money from micro-blog.

She said that the idea of dismantling from the day of entry, this "oppression" is just a "fuse".

"On the surface,

We plan to sell 300 tickets and 1000 coupons, but please know the following phrase: all vouchers are borne by businesses.

The second half is the truth. When a platform hastily launched a campaign to fight against another platform, it needs businessmen to pay the bill, just like the Russo Japanese war in Chinese territory.

"JASONWOOD is not a profiteering enterprise. In addition to the annual fees and deduction points of the Jingdong, we always have to pay a lot for activities that are simply not for the sake of the business. What can we get? A little bit of traffic, a fantastic promise. If anyone can carry it on, then it will either sell defective goods or sell stocks, or play the same consumer as last time.

But dear, you choose to buy JASON is our trust, we do not want to take advantage of all kinds of Jingdong coupons to deceive you, self harm me.

Shops that refused to take part in sales promotion were "banned".

For the inside story of JASONWOOD's dismantling, reporters yesterday interviewed a Ding Xing manager of the brand operation Department.

According to his disclosure, the day before yesterday, the company decided to meet at the meeting and JASONWOOD quit Jingdong.

"We are beginning to feel that Jingdong is a good platform, but after several price wars plus this September 3rd sales promotion, it is a bit too much."

He told reporters that Jingdong launched the "buy 300 sent 1000 coupons" activities in September 3rd, requiring suppliers to bear all the costs. The original JASONWOOD has not agreed. "When we met on Monday, September 3rd, we suddenly found that we did not enter our store links, and the backstage operations were also locked down by Jingdong.

After our negotiation with Jingdong and internal assessment, we feel that the cost of doing everything is too great, and it is against the principle of win win for brands and consumers, so we decided to quit.

According to him, at present JASONWOOD in addition to Jingdong, as well as Taobao Tmall and other electronic business platform positions.

"But we have been working very well in other e-commerce platforms.

What activities do electric providers have? Communicate with us in advance. We do not want to join them. Then we will not participate.

It's not like this time. It's completely in a passive position.

Finally, he said that JASONWOOD, as a local brand that has been founded for more than a decade, has stood on the market in Hangzhou and other markets. "Even if we lose the platform of Jingdong, we are fully confident that we can do better and do better."

Reporters learned that, according to some media disclosure, in September 3rd, Jingdong "buy 300 to send 1000 coupons" activities, in addition to JASONWOOD, there are thousands of paper cranes, Cartier, Eve Li and other clothing brands refused to participate in promotional activities, suspected Jingdong encounter "blocked", was frozen money, restricted login or merchandise forced off shelves.

Up to now, Jingdong mall has not yet made a public response to the announcement of JASONWOOD's withdrawal and some brands suspected of being "banned".

NDRC investigates electricity price war

For the contradiction between Jingdong mall and suppliers, many professionals commented that e-commerce price war should not be a vicious competition, and consumers should be fooled by sacrificing the interests of suppliers. "The business operators blindly squeezing businesses are drinking poison to quench their thirst, and they must cooperate with partners."

It's a great departure. "

Mo Daiqing, an analyst with the China Electronic Commerce Research Center, told reporters that the price war inspected the comprehensive strength of an enterprise, and the electricity supplier frequently launched a price war, in order to further occupy the market share and squeeze the survival space between the rival and the small and medium-sized electricity supplier.

Predictably, the electricity price war in the second half of this year has continued momentum.

She said that the frequent price war of e-commerce has affected the original price system of all kinds of products online, and the cost of online promotion will eventually have to be pferred to suppliers.

Not only that, behind the frenzy of the electricity price war, there are still more electricity providers to squeeze the suppliers' money. The contradiction between the two sides can be imagined.

"Therefore, not all suppliers can persist in the end of the price war."

At the same time, according to the latest news, the NDRC has also been involved in the investigation of the "electricity price war" in August 15th.

Yesterday, the director of the price supervision and inspection department of the NDRC's price supervision and inspection department, Chen Dafa, said in an interview with CCTV that, according to the preliminary investigation, Jingdong, Gome and Suning were the three major electric businesses in the previous price war, and some promotions were suspected of making up the original price and fraudulent consumer.

At present, the NDRC has interviewed three electric providers separately, and will deal with them accordingly.