Shanghai Home Textile Exhibition: Domestic Market To Further Explore The Way To Stimulate Industry Confidence

"This year's Fair is very clear, there are many good booths and bad people."

Yang Zhaohua, President of the China Household Textile Industry Association, said, "it has been easy to make 15% growth before, adding production can be done, but this year it emphasizes market, channel and product characteristics."

A few days ago, the eighteenth China International Home Textiles and accessories (Shanghai), the theme of the New International Expo Center in Shanghai (hereinafter referred to as the Shanghai Expo Center), is "confidence is more important than gold".

(hereinafter referred to as home textile exhibition), once again assume the task of boosting confidence in the market.

The harder it is, the more confidence the industry needs.

It is precisely because of this that the scale of this home textile exhibition has grown up to 138 thousand square meters, exhibiting 1326 enterprises from 29 countries and regions in the world. The scale of exhibitors, the number of exhibitors and the international and regional sources all increased by 9% over the previous year.

In addition, the scale of the international exhibition area has expanded again, including the pavilion of Turkey, Greece, Korea, Italy, the European Union and other countries and regions.

Among them, the Belgian National Pavilion is the first to be exhibited this year.

International bedding exhibition area and international famous fabric exhibition area, wide court and other international brands are luxurious exhibitors.

Survival and development

In 2012, China's textile industry was faced with complex domestic and international development environment, international market downturn, domestic market sluggish, and the cost of all kinds of production factors increased. China's textile industry once again stood on the historical node of survival and development.

Wang Weiyang, President of Zhejiang BABEI Textile Co., Ltd. (hereinafter referred to as BABEI textile), told reporters that in fact, the first half of the year was better than he imagined, and sales increased by 19% and profits were almost the same.

However, it disclosed that all the companies they cooperate with are listed companies. They have reported that some of their budgets are going to be cut down.

Since August, sales are not optimistic, and orders for September are less than last year.

Wang Weiyang, frankly speaking, before, BABEI

Accounting for 60%, domestic sales accounted for 40%.

For the domestic market, BABEI textile is a high-end product, consumers do not buy new houses, do not buy a new bed will not buy BABEI.

According to the current market situation, he is not optimistic about the fourth quarter and next year.

Gao Keping, assistant general manager of mercury textile, said that over the past decade or so, the annual compound growth rate of mercury home textiles has reached 30%, but now it faces a new situation.

At present, the first tier enterprises in the home textile industry are single products with annual sales of more than 1 billion yuan, only 4 in the country, second to 300 million yuan to 800 million yuan, and third to less than two hundred million or three hundred million yuan.

In recent years, the third echelon enterprises have been squeezed out of the brand quickly and become a cooperative factory of big brands.

Wang Weiyang said: "the existing orders are mostly passive, and hope that the initiative business in the next two or three years will occupy 30% to 40%, so that we can live."

New businesses BABEI is trying to do, including e-commerce in bags and boxes, and its own inventory.

Yang Zhaohua said that Chinese household

The association conducts Industry Research on 5 major regions of Jiangsu, Zhejiang, Shanghai, Shandong, Guangdong and Hebei each month. The sales volume of 200 characteristic enterprises from January to May increased by 7.4%.

"According to convention, the second half is better than the first half, because there are more holidays in the second half of the year, and there will be more orders in December."

Cruise purchase appears

On the first day of the home textile exhibition, 15 customers were received, of which more than 5 were cruise buyers, which had never been touched before.

Wang Weiyang said that cruise business is the highlight of this year. It is foreseeable that cruise purchase will be a blue ocean in the home textile industry. It may make an extension of cruise products in the future. But in the past, it did not understand the procurement in this area, so it was necessary to make a Research on this market in the early stage.

Wang Weiyang expressed confidence in the high quality requirements of cruise customers.

According to its introduction, the US company Coach has been looking for fabric suppliers in China to expand its Asian market.

In order to get this order, BABEI textile spent more than 2 years developing and investing continuously, and finally got Coach recognition and cooperation.

Wang Weiyang said that in order to cope with the grim situation next year, Coach should grow by more than 20% and continue to increase business in this area and increase the development of product categories.

Now we will not consider the question of not making money, but whether we can live another 5 to 10 years.

It is understood that BABEI's key customer Coach currently more than 70% of the production is completed in China, but in the future will pfer 50% of production to Vietnam.

The situation at the exhibition site is not pessimistic.

Although expensive products are expensive, they still attract the attention of many buyers due to their differences in design and philosophy.

The wide court eye (Shanghai) Home Textile Co., Ltd. this exhibition emphasizes natural, simple leisure, won the praise of customers.

According to the director of the wide court, the company's early entry into the core industry of Europe, the HauteCouture Senior Order series, laid a good foundation for the wide court.

The design and production center of wide court is located in Milan, Italy, where the cost is relatively high.

At present, the export of wide court has not been affected.

Yang Zhaohua said that it is necessary to understand the importance of design from a strategic perspective. Design is an important part of the "smile curve" of China's home textiles. Without design, there will be no rich home textiles category, let alone fashion bed products.

This home textile exhibition organizes international home trend interpretation and interior design forum activities, so that home textile designers think more deeply about how to improve the home textile design level from the perspective of "big home".

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Explore the domestic market again

"This year the situation is better than before. Other enterprises are affected by the crisis, but our camel hair is very small. Consumers are now gradually aware of the good products."

Liu Xiaoyong, general manager of Alashan MapleTouch textile materials Co., Ltd. (hereinafter referred to as MapleTouch textile), said that MapleTouch's export of camel's hair has been exported for over 20 years, mainly exported to Europe, America and Japan.

Liu Xiaoyong said that before all exports, now adjusted exports and domestic sales accounted for half of the proportion.

Alashan produces extremely valuable camel lamb quilt core, and the market price is between 5000 yuan and 10 thousand yuan RMB, focusing on the gift market.

For the home textile industry, exports and domestic demand are two major drivers.

Because of the major three overseas markets, the United States, Europe and Japan were affected by the financial and sovereign debt crisis and other factors, which led to the shrinking demand for home textile products. While India and Pakistan and other countries took part in orders, the market became smaller and competition intensified.

At the same time, with the continuous rise of labor costs and channel costs, the prices of products have risen, and consumers have reduced the old and new frequency of the replacement and reduced the consumption of home textile products.

In the first half of the year, Yang Zhaohua was almost everywhere in the home textile industry cluster research, every place to encourage enterprises.

Yang Zhaohua pointed out: "in recent years, domestic demand has always been an important supporting point to promote the growth of China's home textile industry.

China's huge population base, stable economic growth, accelerated urbanization process, coupled with the rapid development of tourism, all provide a solid foundation for ensuring domestic demand and stabilizing the growth of the industry.

Moreover, home textiles as necessities of life are essential.

With the improvement of the quality of life, the concept of healthy home textile consumption has gradually been recognized, so the space of home textile products will be further expanded.

We should hold a cautiously optimistic attitude, and now, the annual urbanization rate, the newly married population, and the demand for affordable housing need to be a rigid demand for the home textile industry.

Yang Zhaohua said that the exhibition is not only a trading platform, but also a platform for communication.

Exhibitions need to guide and help integrate resources for enterprises.

Helping enterprises restore confidence and find market demand is one of the important purposes of holding exhibitions this year.