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    Dalian Clothing Fair: Unique And Outstanding

    2012/8/31 17:43:00 6

    GarmentsExpositionsTextiles And Garments

     

    This is a celebration of domestic flax culture. This is a gathering of cross boundary exchanges between China and the west, where French style romance and Chinese classical elegance collide, sparkling the wisdom of contemporary flax pioneer culture, and accomplishments of contemporary Chinese and Western flax culture.

    September Dalian

    Costume Fair

    To write the flourishing chapter of domestic flax culture this year, Xinshen group will take the flax spot fabric brand "linen element", linen men's brand "Ma Ma", linen dress brand "Ya Ma color" and linen dress brand "Ma Yi Fang" on the red carpet of this rally, to show the Oriental charm of Chinese contemporary flax and lead the fashion trend of contemporary flax culture.


    Learn from others and be unique


    The new Shen group, located in Jiangnan China's famous flax town Zhen Ze, the legendary leading enterprise of domestic flax brand culture, focuses on the flax business for more than twenty years. By setting up the principle of "high level, high value and high recognition", it adhered to the management concept of synchronous development of culture and brand. Xinshen group takes linen fabric as the leader and builds the whole solution of flax.

    Under the guidance of more than ten brands, the dissemination of linen culture as the carrier, cutting-edge technology as the support, active in linen textiles, fabrics, clothing, home textiles, cloth, and other industries, create high-quality flax, highlight the vitality and vitality of linen culture, write the modern flax brand culture, and fulfill the solemn promise of "making the world more flax".


    The linen spot fabric, which is about to appear at the fair, is widely selected and extracted from the French flax raw materials of high quality origin. It inherits the weaving skills of Oriental flax fabric, integrates the cutting-edge technology of linen textile in Europe and America, introduces the classic elements of Western flax fashion, understands the essence of Oriental flax culture, understands the profound connotation of linen fabrics, and completes the magnificent pformation from flax raw materials to linen yarns to superior fabrics, thus becoming a strong brand logo standing in the east of the world in the fabric and clothing kingdom.


    To create the spot brand of linen fabric, Xinshen group, with linen fabric as its leader, crossed the border to produce its brand of linen clothing, including "Ma Ma", "Ya Ma color" and "Ma Yi Fang" with European fashion.

    Clothes & Accessories

    New progress in the field.


    Win win cooperation with Ma Hui You


    In September, many brands, such as "linen" and other brands under the banner of Xinshen group, appeared in Dalian Clothing Fair and international and domestic flax counterparts. In the "international flax trend release", "the static trend of linen road" and "international linen Fashion Forum", Xinshen group will show the unique charm of the Oriental flax charm by displaying the outstanding achievements of "hemp" and other brands, and make the world linen colleagues, carry on cross boundary cooperation and share a win-win situation.


    The trend of fashion is to explore the cross border integration and market prospect of green flax and fashion together with top experts and scholars; to cross border partners in international and domestic industries such as textiles, clothing and linen, and to grasp the current trend of flax fashion, to extend the fascination of the brand of new Shen linen brand to more and more businesses by absorbing, drawing on, exchanging and co operating with the current trend of flax fashion; presenting the unique marketing mode of selling the "linen element" brand to more customers; integrating the management concept of "everyday quality and consistency" into every rice fabric; through the exhibition, communication, absorption, promotion, cooperation and other processes, more flax brand culture will be pushed to the forefront of the concept of environmental protection, showing the new Shen linen. "Exhibition, communication and cooperation" has become the theme of the new Shen group's participation in the Clothing Fair.

    Brand culture

    The charm of "East rhyme".


    Internal and external efforts to break the pattern


    Fabrics inherit clothing, clothing and decorate life.

    "The perfect combination of culture and brand" has become the secret of the success of Xin Shen Tong's journey to the top of the flax hall.

    The brand "linen element" takes flax spot fabric as the leader, brand as the guide, culture as carrier, technology as support and fashion as the direction, showing flax brand culture to a higher step in all directions and carrying forward the charm of Oriental flax culture.


    In order to upgrade the modern management concept and pform a series of tangible assets into intangible brand value assets, we can achieve a new revolution in the field of contemporary flax.

    Relying on "Xinshen" and "Ma element" and other fabrics, we rely on the advantages of "Ma Yi Fang, Ma Pai, Ya Ma Shi, Ma Ma, Ma Lifang, Ma impression, Ma Ke, Ma Ma, a world" and other brands and cultural resources to enhance the value of flax.


    Through attracting more linen colleagues, cross border cooperation to create linen innovation factory, and assembling more and more ideal and aspiring linen enterprises, through the overall advantages of the new Shen linen brand culture operation, the overall packaging, the overall creation, the common breeding, and the cooperative operation will bring one after another linen brand to the market.

    We should perfect the jigsaw puzzle of flax brand culture and truly realize the ultimate perfection of flax brand culture and bring the flax culture to a new peak.

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