International Home Textile Exhibition: Interpretation Of The Concept Of "Overall Home"

The overall economic situation in the world remained very complex in 2012, and the economic recovery was slow.

Due to the weakening of international market demand, the slow growth of domestic market demand, and the excessive cotton price difference at home and abroad, the operation of China's textile industry is generally stable, but the development of the industry is very grim.

Faced with the difficult situation, enterprises take various measures and find various ways to take the initiative.

Choosing a brand exhibition is undoubtedly one of the most important ways.

It is from the trust that China International is sponsored by China Textile Industry Federation.

A total of 1326 enterprises from 29 countries and regions in the world have been exhibiting against the trend. The exhibition area has reached 138000 square meters. Both the number of exhibitors, the number of exhibitors and the sources of international regions have increased by more than 9% over the previous year. The scale of the exhibition has reached a new high.

As an organizer of the industry exhibition, our mission is to strive to build this bridge and platform through the provision of more elaborate and more humane services, and share the same fate with the enterprise.

To this end, in organizing exhibitions, the organizing committee has been focusing on the quality of life since then, and the concept of "overall home" has been interpreted by cross boundary cooperation, focusing on creating a "one-stop" procurement platform.

Exhibits include curtains, sofa cloth and other fabric products, all kinds of bedding, cored feather products, all kinds of towels, kitchen bath textiles and wallpaper wallpaper, household accessories and blankets, providing more choices for merchants.

In organizing the audience buyers, the focus is on ensuring the audience's quantity and quality: making full use of hundreds of thousands of domestic and foreign buyers database, through invitation mail, mass mail, group SMS, group fax, mass MMS and other means to publicize invitations; organizing manpower in more than 10 provinces, dozens of cities, hundreds of home textile home building materials professional market points to the relevant merchants to send invitation, for the vast fabric, wallpaper, curtains,

Exhibitors develop distribution channels and tap customer resources; organize cooperation with the China Federation of Commerce to organize roadshows in Qingdao, Dalian and Chengdu; invite hundreds of large and medium-sized department stores and supermarkets to invite investment managers to visit the exhibition venues, open up sales channels for exhibitors of bedding, towels and home decorations; conduct surveys and publicity campaigns in the first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen to conduct direct marketing and franchisee strategies for brand bedding exhibitors;

Such measures are aimed at achieving an ideal harvest for exhibitors.

In strengthening and promoting information exchange, the organizing committee has organized a series of colorful activities during the exhibition: the 2013/2014 China home textile fashion trend release, China International Home Textile Design Competition and creative design competition photo exhibition, intangible cultural heritage exhibition area, international exhibition area, and the "gold sales award" award ceremony of the Chinese textile outstanding marketer, the 2012 pleasure global home textile Roundtable forum, the international home textile fashion trend forum, the international furniture fashion trend explanation, the interior design forum, the home textile market information, product certification seminar, etc.

The organization of these activities, on the one hand, strengthens communication between enterprises and channels. On the other hand, it promotes enterprises to attach importance to trend research and development, constantly enhance design innovation, and create lasting power for enterprise development.

This year is the key year for China's home textile "12th Five-Year plan". It is also an important year for China to move forward from home textile power to home textile power. In the face of the cold winter, let us strengthen our confidence and make joint efforts.