Marketing Skills To Become An Indispensable Clothing Guide

The role of clothing shopping guide is irreplaceable in the process of clothing sales. He is not only the representative of the enterprise, but also the leader of the terminal sales.

The selling skill is to improve the terminal's sales ability and sales performance.

The role of the salesperson is irreplaceable in the process of clothing sales. He is not only the representative of the enterprise, but also the leader of the terminal sales of the enterprise. Improving the sales skills of the clothing salesmen is to improve the terminal's sales ability and sales performance. Therefore, learning and accumulating the sales skills of the clothing has become the daily work of the salesperson.

What are the sales skills of clothing salesmen?

Clothing salesmen's clothing skills: the psychological process of customers buying clothes

1, observe browsing.

Basically, it can be divided into two types:

Purpose type guests: enter the shop quickly, go straight to the theme, get the clothes that you like straight away, get the clothes that you want to buy, but choose what colors and styles specifically.

Idle customers: if there is no definite purchase purpose, clothes that are interested will also be purchased; wandering for the purpose of killing time, wandering around the mall to appreciate all kinds of clothes.

2. Attract attention.

Guests find what they are looking for.

Or the style and color of a dress attracts guests.

3, induce Association.

Lenovo's feeling of wearing this dress will soon generate excitement.

"If I wear this skirt to the company tomorrow, my colleagues will be very compliment to me. It's great. I must try!"

Deciding whether she will take further action.

When our guests are interested in some of our clothes, we show her, touch and so on are the best ways to make her think better and more.

4, generate desire.

After good associations, there is a desire to possess.

On the contrary, it is also frequent.

We can successfully encourage her to try it on, which is the best way to arouse her desire for possession.

The best time for clothing salesmen to get close to customers

Letting customers choose their products freely does not mean ignoring customers. Regardless of whether they ask or not, the key is that the shop assistants need to keep an appropriate distance from customers, follow their customers and observe customers.

Once we find the opportunity, we will attack immediately.

Then the best time:

1. when a customer looks at a product (expressing interest)

2. when customers suddenly stop, they say they see her at first sight.

3. when a customer looks carefully at a particular item (indicating that there is demand, he wants to buy it).

Recommendation of sales techniques for garment salesmen

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods.

Each type of clothing has different features, such as the features of function, design, quality and so on. When it is recommended to the customer, the different features of the clothing should be emphasized.

5, focus on commodities.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

Clothing salesperson

They all come from practice and must be applied to practice. Therefore, if we want to improve our sales ability, we must always pay attention to learning and accumulate sales skills.