Professional Customization To Provide Differentiated Solutions To Create High-End Professional Clothing Brand

Data show that at present, China Business Suits The market capacity is about 200 billion yuan, of which the occupation suit is more than 70 billion yuan, and this figure is more and more enlarged with the development of the market. "The audience of professional wear is getting wider and wider, especially in professional suits, whose market demand is far from being saturated." Industry insiders commented: "the concept of professional suits is no longer confined to large-scale systems such as finance, electricity, tobacco, energy, and traditional industries. With the rapid development of social economy, many large and medium-sized enterprises have realized the importance of standard dress, which will further expand the market of professional suits.

The good market provides broad space for the popularization and development of professional suits, but also makes the competition in this market rapidly upgrade. As a leading brand of high-end professional suits, BONO, who has been working on the market for many years, insists: "the core competitiveness of a brand lies in the satisfaction and recognition of its customers. This is not only due to high quality products, but also to the comprehensive strength of advanced concepts, innovative technologies, market insights, and channel services." It is this persistence that keeps BONO standing at the forefront of the industry and has won the trust and cooperation of many customers including China Unicom, the people's Bank of China, the industrial and Commercial Bank of China, the Agricultural Bank, the Construction Bank, the Bank of China, Zijin mining, China Petroleum, China Tobacco, Hongta group and many other customers. 　

"Go professional" to open up the market blue ocean

When many professional suit production enterprises are still deep in the Red Sea competition dominated by price, BONO focuses on the exploration and development of customer demands, and takes the lead in putting forward the concept of "professionalization" of professional suits. BONO said: "the specialty of professional suits is that although our customers are enterprises, the ultimate audience of the products is employees. Therefore, when designing and developing professional suits, we must take into account the dual needs of enterprises and employees.

The domestic professional suit market is still at an immature stage, and it is still insufficient in fashion, personality and aesthetics. In people's consciousness, the professional suit has once fallen into the misunderstanding of "tooling". BONO puts forward: "professional suits are not work clothes, and the goal of" professionalization "of professional suits is to let BONO products show their professional temperament and culture while giving consideration to fashion and comfort, so that white-collar workers really want to wear and wear.

In order to achieve this goal, BONO adheres to the brand concept that is synchronized with the world and insists on integrating fashion design elements into professional suits. BONO's R & D center in Shanghai has a R & D team composed of over 200 senior technicians and designers. They regularly send people to the fashion capital of Paris, Milan and Tokyo, bringing the latest trend of fashion front to China and integrating it into the design of professional wear.

BONO found that business customers are occupying Suit For the main dress, because of the seasonal climate and the different occasions, there are many kinds of dressing requirements. As a comprehensive provider of high-end professional clothing solutions, BONO expands the product extension with the professional suit as the core, provides business jackets, business coats and business sweaters, and comprehensively solves the unified dress requirements of many categories of corporate customers.

Technological innovation focuses on Humanized Design

BONO always adheres to the "people-oriented" design concept, integrates all the details of the product into humane care, and obtains a number of patents. For example, in the problem of shrinkage of the cloth in the suit, BONO adopts the new shrink proof bag cover design to ensure the stable and durable shrinkage of the cover. When the trouser foot is pasted, BONO adds an extra 1.5CM wide foot belt to the rear foot of the trousers, which is not only effective wear-resisting, but also can enhance the trousers' sag feeling; the design of the anti-skid waistband solves the phenomenon of the waist waist sliding when the body moves. In addition, BONO's sweat, headphone, radiation bag and other design are also based on humanization and functionality to provide more convenience for customers in the process of dressing suits.

In terms of fabric selection and appearance design, BONO also adheres to the concept of humanization. For example, according to seasonal characteristics, summer clothing, such as Tencel, hemp and other ingredients, so that products in air permeability and comfort have better performance; in the style of suits, abandoned the wide shoulders, fat sleeves, loose waist old design, the use of self-cultivation lines and fashion design, color choice is also more abundant, so that the suit suits the appearance of modern professional people more professional and capable image quality.

　　 Professional customization provides differentiated solutions

Market participants pointed out that the best Western-style clothes must be made to order. This Law applies equally to the field of professional suits. When a uniform business suit can no longer satisfy the differentiated needs of customers, BONO's tailored professional suit provides the best option for the enterprise to purchase professional suits.

From the design of the professional suit, the tailoring to the door, the first-class production technology and the perfect after-sales service, BONO always adheres to the brand concept of "customer satisfaction". With the leading international first-class equipment and professional excellent team, it concentrating on every aspect of the tailor's tailor made tailoring, making every effort to be precise and quick, so that the customer can get the most complete quality service of BONO in the shortest time. {page_break}

Whole direct battalion team build quality terminal

In terms of channel construction, BONO has adopted a direct management mode, which is seldom seen in professional suit manufacturers. Because of the continuous expansion of the market, the professional suit manufacturers are more willing to accept the alliance or agency mode, so as to save human resources and management costs. However, franchisees are far inferior to the direct team in terms of execution and controllability. BONO said: "quality terminal is the most intuitive window of corporate identity. We abandon the agent mode and set up a direct team throughout the country, hoping that we can bring the most professional and best service to our customers at any time.

Since its establishment, BONO has established more than 60 service networks in various provinces and autonomous regions of the country. At the first time, it can provide customers with a series of services such as door-to-door volume, data transmission, centralized production, sub network delivery and door-to-door service.

It is noteworthy that BONO is building a humanized service system to adapt to the new environment on the basis of constantly improving the traditional service system. For example, the new on-line. brand Official website WWW.BONO.COM.CN, customers only need to log on to the website to get a one-stop full range of product customization; all-weather customer service center 4008809898, instantly respond to customer queries and needs; the fashion product experience center and VIP club provide customers with the best platform for zero distance access to BONO.