Paris Exhibition To Enhance The Overall Image Of The European Fashion Procurement Platform

Creating the European market fashion purchasing platform, the seventh China

The clothing trade exhibition (Paris) is about to open.

"The seventh China Textile and clothing trade exhibition (Paris) and Paris international clothing and clothing purchase Exhibition (APPParis) will be held at the same time in the same period of the Paris Boer Center Exhibition Center and the famous European Texworld garment exhibition in the same period on 17~20 September.

Lin Yunfeng, vice president of the textile industry branch of the China Council for the promotion of international trade, said in an interview with reporters on the eve of the exhibition that at present, APP has become the largest and most professional clothing procurement exhibition in Europe, and the CTAF China Pavilion is the most important part of APP.

Enhance overall image of exhibition

This year is the sixth year of the China Textile and clothing trade exhibition (Paris) (hereinafter referred to as "Paris Exhibition"). It has become an efficient and high-quality platform for Chinese enterprises to enter and expand the European market and become a professional and international exhibition.

"First of all, this is because China is a big country of textile and garment production and processing, and a big exporter of power. Secondly, our cooperation with Frankfurt companies is not simply physical additivity, but promotes the upgrading of exhibition quality. In addition, thanks to the resource sharing of Paris exhibition and Texworld exhibition, in recent years, the Texworld exhibition has set up entry threshold, attracting not only many high-quality Asian exhibitors, but also some enterprises in Italy, France and Turkey, and high-quality exhibitors have attracted more and more professional audiences.

All these have promoted the development of Paris exhibition and the improvement of the overall image.

Vice President Lin Yunfeng analyzed.

According to reports, in the current European market is very low, the exhibition of Paris this year is basically the same as last year, with 90 exhibitors from 11 provinces and cities in China.

Apart from the traditional exhibitors in Jiangsu, Zhejiang and Shandong, exhibitors in Fujian, Guangdong and Anhui have increased significantly this year.

In addition, there are nearly 70 non China exhibitors at the APP exhibition. The number of exhibitors has increased year by year, and the exhibition has become more and more international.

This year's men's wear business has steadily increased, most of which are continuous exhibitors, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan American enterprises.

These enterprises are characterized by their long-term production in the European market. Their products are in the middle or slightly higher, the workmanship is excellent, the OEM and some independent design and development products are taken into account, the added value is high, and the customers' dependence is relatively high.

Women's clothing enterprises have a wide range of products to meet the different needs of European buyers.

Some of the foreign investment advantages of the exhibitors are obvious. For example, Shanghai Sanjing has been exhibiting for many years. It is a Japanese invested enterprise in China. It produces OEM for Burberry, Wacol and other brands, and is also developing its own brand.

This year, the government of the Dalang town of sweater base again took the lead in the group exhibition.

Dalang town sweater before mainly exported to Hongkong and Russia, in order to highlight the popularity of Dalang, Dalang will be launched as an overall brand. This time, 4 or 5 enterprises will be displayed in Paris exhibition.

Faced with the severe export situation, enterprises and local governments have gradually realized that the more difficult they are, the more active they are to go out.

In view of the depressed situation in the European market, this year's exhibition has increased the category of exhibits, artificial wool, hats and scarves.

And other categories are very complete; two, because of the increase in the proportion of European and American exhibitors in terms of high quality and high quality orders, this exhibition intends to raise the threshold. In particular, the exhibitors' Accreditation Committee has been set up to screen exhibitors through surveys so as to make them more in line with the needs of the European market and receive better results.

Exhibition services must be "effective"

At present, influenced by the macro-economic situation, the market is sluggish and the business is difficult. More expectations will be placed on the effect of the exhibition.

It is the most important and practical goal for the organizers to make the enterprises participating in the exhibition this year.

Lin Yunfeng introduced that the exhibition and audience organization of the Paris exhibition were closely centered around the "effectiveness", which not only stabilized the scale of the exhibition, but also increased the invitation to organize the professional buyers, ensuring the reasonable proportion of exhibitors and customers.

About 15 thousand people visit the exhibition every year, and the number of audiences has been very stable, and the number of spectators per square meter is relatively high.

This Paris exhibition has also increased the additional services to exhibitors.

In view of the common problems existing in China's exhibitors, such as booth layout and insufficient display of exhibits, this year's sponsors invited French professional market consultants to arrange the exhibition booth in accordance with the custom of European buyers.

In order to make the enterprise in a limited space, layout is concise and appropriate, attract more audience's eyeball, let them stop to walk into the booth.

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At the same time, the trend of the exhibition is also in place. The grasp of popular colors is more accurate, which has played a good guiding role in the improvement of enterprise design.

For example, from fashion, color and so on, the fashion trends of men's shirts, women's wear, children's wear and scarves, neckties and so on are analyzed, and exhibitors' products are added to them, which is a good value-added service for exhibitors.

In order to give full play to the advantages of APP and TW in Paris's simultaneous hosting and upstream and downstream convergence, this exhibition is a trend oriented area by the cutting-edge designers of L2G2 institutions in France, and strives to achieve "the purpose of helping garment enterprises to understand the trend of fabrics and promote fabric enterprises to understand the needs of clothing".

These cutting-edge designers also very much hope to cooperate with Chinese enterprises, after all, the Chinese market is the most dynamic market.

Unlike other exhibitions that focus on fashion trends, or exhibitions that are mainly European Union member exhibitors, the Paris exhibition focuses more on the combination of practical trade effect and fashion guidance, focusing on the integration of fashion designers and fabric designers.

Because designers now have more and more influence on the control of the entire supply chain, which is no longer a mere design, and even extends to procurement, sales and other links.

In the light of the past exhibitions, Lin Yunfeng also suggested that exhibitors should carefully collect first-hand information, study changes in the European market, enhance the quality of exhibition business personnel, and scientifically display exhibits.

At the same time, enterprises should improve their R & D, design and combination of orders, such as the availability of large orders, and cooperation with domestic SMEs and even Vietnam, India and other countries.

The Paris exhibition is sponsored by the China Federation of textile industry, and is organized by the China Textile Association, the China Apparel Association and the Frankfurt Exhibition (France) company.

The supplier has created a fashion purchasing platform for the European market.