Phoenix Phoenix Group Wenzhou Phoenix Shang Shang Officially Opened From Brand To Retailer.
Manuela dressing in Spain, dry cleaning in Germany and Air Aroma in Australia.
In August 28th, reporters walked into North
Wedding bird
Group headquarters "Phoenix Shang Shang" experience shop, just like walking into a small shopping mall.
There are not only IFIF, FINITY, HAZZYS and other clothing brands from France, Korea and other countries, but also international high-end service brands.
Wu Zhize, chairman of the news bird group, said that in the second half of this year, there will be 8 more than 3000 square meters of integrated stores.
At this point, the news bird will officially change from brand to retailer.
It is reported that the "Phoenix Shang Shang" store has a total of more than 3000 square meters and 15 clothing brands from all over the world. The products include men's shoes, clothing and leather goods.
In the VIP hall on the two floor, professional dress consultants can provide customers with the most convenient service.
Spain's Manuela dressing, German German dry dry cleaning, Australia Air Aroma fragrance, premium coffee bar and appreciation of the reception and other services, so that consumers really feel the "internationalization, omni-directional, one-stop" consumer experience.
The brand here is made up of three parts.
Some are private brands such as men's wear, women's wear, casual wear and so on, and the second part is the cooperative brand of the Phoenix bird as its general agent in China, such as Italy's Sloan, Italy luxury brand Bada sari, Korean LG's leisure brand Haggis, and some other famous brands, such as IFIF, FABI, etc., which have already opened shop in Beijing and Shanghai high-end business circle.
In the next 5 years, there will be 100 such integrated stores in the whole country, and the brand group will be more complete.
Wu Guizhi, President of LG Fashion, Korea, said he was pleased that LG's brand HAZZYS could become a member of this integrated store.
Yongjia county Party committee official said, "Phoenix Phoenix Shang" experience shop will become a typical example of Wenzhou's traditional industries, and it will be a reference for other enterprises.
"Phoenix Shang pin" experience store brand composition
Happy birds, private brands, wedding birds, flangton, Italy, SOLOSALI, Italy, Haggis BALDASSARI HAZZYS and Korea HAZZYS.
leather shoes
Brand Italy Morris MORESCHI, Italy sisal patyti Cesare Paciotti, Italy FABI, Italy star Paciotti STEMAR has the management of women's clothing brand Windsor UEN SHADI, the United States Finidi FINITY, France Eve Eve IFIF, Korea AI Yate THE IZZAT, the United States
Wenzhou shoes and clothing integrated store to the two or three floor to "flat effect"
"Shops open up, hoping to rent the shops on the two third floor to achieve the first floor's" flat effect "(referring to the efficiency of the terminal store 1 square meters).
Yesterday, Zhou Xinzhong, chairman of Limited by Share Ltd, said so.
Yes, the rental of gold lots increases year by year, and with the advantages of frequent marketing and brand integration, the competitive advantage of single stores is becoming weaker and weaker.
However, large shopping malls have high access threshold and large operating costs.
As a result, many brands of shoes and clothing in Wenzhou began to "smooth" to the two or three floor, and want to get out of their own profit models in the increasingly fierce competition.
Over the past few years, our city Semir, Metersbonwe, AOKANG, red dragonfly and so on.
Shoes and clothing
Thousands of brands and thousands of square meters of integrated stores have opened a lot.
These integrated stores, like AOKANG, concentrate on selling their own brand beautiful people, Red Flamingo, etc. to attract consumers in different styles, positioning, or like Semir, Metersbonwe, red dragonfly, shoes, accessories and other products, to create a one-stop shopping experience.
For the first time, the news birds are integrating the brand of the same consumer group into a "small shopping mall" to achieve a one-stop shopping and service operation mode.
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