Clothing Store Marketing Related Indicators Of Business Analysis

How to make good use of store daily Operation and management The complicated data and information produced directly affect the formulation of sales strategy, the combination and distribution of products, the establishment and adjustment of sales targets, and the search and concentration of personnel's work priorities.

Information is power. How to effectively utilize the complicated data and information produced in the daily management of a store directly affects the formulation of sales strategy, the combination and distribution of products, the establishment and adjustment of sales targets, and the search and concentration of personnel's work priorities.

Analysis of slow sales. This is the shop. business The most basic and intuitive data in the analysis. According to the analysis of the product's salable and unsalable products, it has direct guidance for ordering and replenishment. Based on this data, the store manager should check the stock of the best-selling products, make stock safety lines, and prepare for replenishment; at the same time, understand the reasons for selling well, prepare alternatives for the best-selling items with insufficient stock; prepare sales promotion for unsalable goods; review whether the causes of poor sales are related to display and sales skills of employees, so as to formulate corresponding follow-up actions.

The sales of classified products account for. The analysis of sales proportion and inventory ratio of different types of products can help stores understand the combination and sales of all kinds of goods, so as to make a judgement in ordering, assembling goods and promoting sales. It can also compare the sales proportion between our shop and other stores by this index, and we can know the characteristics of our store's sales and understand the consumption orientation of the store or the consumers in this area. The store manager should rearrange the next order combination according to such indicators, consider strengthening sales promotion and presentation in the store with a lower proportion of sales, and selling different types of products to control and enhance the reasonable distribution of overall sales and inventory.

The above two indicators are Couture The most basic and important index in business analysis is also the most instructive data for sales management. Of course, other indicators, such as product sales cycle, year-on-year, annulus and other data, can also guide shops to determine whether they are out of stock, the pressure on prospective inventory, and find out the influencing factors of business change.

The number of single transactions. This index refers to the number of customers buying each transaction, that is, the index of additional sales. It enables the store to understand the situation of goods matching and sales, to grasp the customers' consumption psychology, and to understand their skills of additional sales and collocation. After calculating this indicator, the store manager should check whether the display is in line with the goods, adjust and replace the location of the goods, place the best matching products in the near location, review whether the promotion policy can encourage and attract customers to buy more, and pay attention to observe whether the employees can take the opportunity and appropriate skills in the transaction process to recommend more to customers.

The average unit price and the single transaction volume of the product. Such indicators can reflect the price orientation of consumers in shops or regions, as well as the sales skills of shop staff. The store manager must constantly review the index, increase the number of products within the average unit price, review the display location and matching of products at different prices, pay attention to customers' objection to product prices, and how to sell high priced products by instructor staff.

Response to staff sales skills and operational management effectiveness index It also includes the success rate of trial wear, the rate of loss of goods and the comprehensive efficiency. For all indicators, store managers need to know the cycle of calculation and review, or daily, or weekly and monthly.