HALEBOSS, A Luxury Brand From France, Breaks The Boundaries Between Sports And Fashion.

Globally, sports style has always been one of the mainstream carriers of fashion. With the deepening of interconnection at home and abroad, more and more young people's fashion trends are integrating with each other. Overseas high-end sports brands are also moving into China, causing a fashion movement. Since its entry into the Chinese market in 2017, the French luxury luxury brand HALEBOSS has been favored by many urban young people, which depends on its elegant and vibrant design taste.

Light luxury sports brand from Paris, France

HALEBOSS was born in the fashion capital of Paris, France in 1962. Combining the elegant design with the free movement is the charm of the HALEBOSS sports brand. It follows the French "effortless" (relaxed) attitude of life, creating a fashion and movement of boundless thinking, and rapidly popular in the United Kingdom, Germany, Italy and other European countries.

According to iiMedia Research, the sales volume of China's sports footwear market and online channels in 2018 were 46 billion 500 million yuan and 14 billion 400 million yuan respectively. In the face of such a wide market for sportswear and footwear, apart from famous brands such as Nike and Adidas, many small and medium-sized brands in Europe and America are also coming. It is also a trend for the luxury sports brand HALEBOSS to expand the Chinese market.

Combining fashion avant-garde with freedom and vitality

HALEBOSS's brand concept is "relaxed life, light feeling movement, beauty and simplicity of life and movement". It aims to enable more athletes to experience the quality and taste of French extravagant sports. Therefore, most of HALEBOSS's fashion design styles are free with sex and fashionable at the forefront of details, which is very much in line with the taste of contemporary sports fans.

For example, in the fall of this year, HALEBOSS launched a series of sports apparel focusing on the future with the theme of "FUTRO ON (hot and bright future)". This series of costumes is dominated by black, white and silver gray. With a futuristic perspective, it shows the feeling of human-machine interaction. The overall dress style is quite avant-garde and has the feeling of hard science fiction in the future.

        Entering the Chinese market and launching full channel sales

The general agent of the French luxury luxury brand HALEBOSS in China is Guangzhou jilya trading company. In the domestic market, the location of HALEBOSS's brand stores is mainly located in the core business circle of the city, and the main channel is stationed in the city shopping center and department store. The design of the store space adopts the international standard of brand image, so as to create a light luxury brand fashion sense. At present, HALEBOSS has stabilized its basic layout in China, and has officially entered the accelerated stage of opening up territory. At the same time, HALEBOSS brand has also set up an online flagship store in Jingdong mall, and has completed a closed channel sale under the online and offline channels. In 2020, it will be the highlight of HALEBOSS and will be available in the future.

The information on this page is released by the user itself, and its content accuracy and integrity are independently undertaken by the original unit or organization.