Jamibare Opens The Road Of Terminal Transformation, Layout Blank Market Area

The times will spawn the change of business mode, and the brand side needs to develop. It needs to form its own core competitiveness. Sellers need to adjust and need more professional guidance and support to deal with market changes. In a round of market baptism, more and more sellers have realized that in a complex market environment, it is difficult to win market and profit by their own strength and only by profession and scale.

The relationship between the brand side and the seller is complementary, and the two can not really be divorced from each other. The two sides only have mutual help to occupy a favorable position in the market. This also gives birth to a new business mode -- terminal empowerment. This is a form of economic integration between the brand side and the seller. The two sides jointly invest in a store with the contribution of shops, goods and so on. This is a semi compact and stable form of joint cooperation and cooperation. The transformation from traditional clothing to innovative empowerment has become one of the business models of children's clothing industry nowadays.

Jamibare launched a new franchise mode layout market blank area

As a famous brand of children's wear, since its establishment in 2004, "Jamie bear" has been cultivating children's clothing all the way. It is known to consumers for its excellent quality and unique European fashion style, and has won wide market acclaim. Faced with the constant changes in the market, Jamibare is also actively exploring the way of transformation and development, striving to find opportunities and seek breakthroughs in the development of challenges.

This year, in order to better occupy the blank regional market, Jamibare launched a new terminal empowerment mode, which includes various brand training, such as visual merchandising, marketing strategy empowerment, training system empowerment, commodity operation empowerment, new retail technology, and so on. Jamibare hopes that this mode can directly extend the governance touch to the market, collect market information in time, and ensure the unity of brand image, form stronger brand effect, and further promote the market share.

Jamibare focuses on children's clothing for 35 years to lay a solid foundation for terminal transformation.

Of course, the implementation of terminal empowerment alliance mode is also a test for enterprise strength, not only to export brand and technology, but also to export capital, which requires the brand side to be a truly powerful enterprise.

Jamibare brand focuses on children's clothing for 35 years, and only does a good job in children's clothing for a lifetime. It is "the ten largest children's clothing brand in China". Jamibare brand is a multi product product line with diversified product lines. The products cover a wide range of IP commodity series, such as fashion series, sports series, college series, ladies series and cute series.

"Jamie bear" is the real IP brand. With the theme of "Jamie bear", the magic cartoon has won six awards: the best animated cartoon award and the best animated image award of the China International Animation Festival. In recent years, Jamibare has also made a comprehensive upgrade of the original IP. On the basis of the original Jamibare, Mi Mi Xiong and Toshi IP, new IP such as Kelly rabbit, Peter, Rini, Thomsen and Alisa has been added. The brand IP potential has been further excavated and extended to children's favorite products, such as plush dolls, toy dolls, life department stores, children's accessories, stationery and other children's derivatives, so that products can be integrated into the life of consumers, which has promoted the image level of the bear bear brand IP, and is also more suitable for the current popular and new consumption shopping environment.

At present, Jamibare has more than more than 2000 stores and special offices in Beijing, including more than 200 large and medium-sized cities such as Guangzhou, Hangzhou and so on. With the full arrival of domestic consumption upgrading, the new retail mode centered on "new experience, new play method and new mode" is more and more sought after by consumers. In recent years, Jamibare has also carefully planned to create a number of light luxury experiential shops, abandoned the traditional shop's single sales mode, changed to a diversified store image, and displayed the doll's statue of Jamibare family members in the shop and carefully prepared scenes of parent child interaction, which always arouse the curiosity of the children. In addition, Jamibare also carefully designed the water bar area, providing customers with various beverages and exquisite snacks, and truly realized the new retail mode of shopping, entertainment and social interaction.

In order to further serve the terminal providers and provide more beneficial and practical support and help to the terminal providers, Jamie bear launched the strategic cooperation with Shanghai Chuang Chuang Chuang Chuang culture Limited by Share Ltd this year to jointly build the first brand of Chinese clothing training, and set up the Jemi bear brand business school. Through a series of systematic professional training courses, we can achieve visual merchandising, marketing strategy empowerment, training system empowerment, commodity operation empowerment, new retail technology empowerment, help terminal manufacturers to apply scientific concepts and methods to meet the market, and enhance the sales volume and the competitiveness of the Jemi bear terminal.

After years of brand operation and deep market ploughing, Jamibare has laid a solid foundation for this round of terminal transformation. Whether it is in support of resources, funds and timely supply, Jamie bears can give terminal manufacturers strong protection to help them in the layout of the channel and expand the market will be more rapid.

In the past, terminal merchants joined a brand, not only facing the pressure of pre store preparation, but also facing the pressure of late sales inventory. Jamibare launched the new terminal empowerment alliance mode to effectively solve the pressure faced by terminal operators.

At the early stage of store preparation, Jamibare headquarters unified planning store image standards and retail empowerment standards, and gave support to props, soft clothes, opening packages and so on in the decoration of shops, reducing the terminal operator's operating pressure. Secondly, the Jamie bear company has the advantage of commodity organization. The unified distribution of the country can combine the commodities scientifically, ensure that the terminal stores can be updated in time, and deploy the sales network of the headquarters nationwide, which greatly reduces the inventory risk of the terminal merchants.

Under this new mode, Jamibare's cooperation with terminal merchants is closer, and the two sides work together to win mutual benefit. Jamibare sincerely invited all the people with lofty ideals to join in, seize the opportunity, seize the opportunity, and jointly open up a more brilliant tomorrow of "Jamie bear" children's clothing.

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